Fiat Chrysler launches U.S. media agency reviewMay 22
VW launches global creative ad agency reviewApril 16
The Volkswagen Group launched a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of diesel emissions violations.
BMW hires new creative ad agency in U.S.March 22
Toyota to unfurl Super Bowl ad blitzFeb. 2
Toyota is making its biggest Super Bowl ad buy ever with two spots that push its global Olympics and Paralympics sponsorships and a third ad that will continue its long-running "Let's Go Places" campaign.