How to make videos that stand outOct. 2, 2017
For Volvo stories, different is goodSept. 18, 2017
Ad agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.
Hands-free demo: Amazon's Alexa brings a Hyundai to lifeJune 26, 2017
Online retailing giant Amazon plans to expand into the auto industry by turning Alexa, its voice-enabled intelligent personal assistant, into a virtual passenger. Automotive News reporter Michael Wayland demonstrates some of the current “skills” offered by automakers that allow owners to command Alexa to perform traditional key fob functions such as remote start and unlocking a vehicle.
GM's Mark Reuss: 'Hooked' on fast carsMay 22, 2017
Mark Reuss, General Motors' head of global product development and a licensed road racer, reflects on his days at Indy 500 races with his father, Lloyd, a 35-year gm veteran. He also talks about a Friday ritual where he puts the company's upcoming vehicles through their paces. Automotive News reporter Nick Bunkley spoke with Reuss at GM's proving grounds in Milford, Mich., on May 5.
Mazda’s Ikuo Maeda: Create a racing cultureMay 22, 2017
Ikuo Maeda, the executive officer of Mazda’s design division and an amateur racer, encourages his colleagues to race competitively so they can learn the “joy of driving.” He also talks about how his father, Mazda designer Matasaburo Maeda, and actor Steve McQueen in the 1971 movie “Le Mans,” inspired his career. Automotive News Asia Editor Hans Greimel spoke with Maeda at the Okayama International Circuit in Mimasaka, Japan, on April 2.
PSA's Carlos Tavares' racing 'addiction'May 22, 2017
PSA Group CEO Carlos Tavares has more than 500 races under his belt over the last 37 years. He talks about how he caught the racing bug as a teen and how the sport intertwines with his role as a boss. Automotive News Europe correspondent Peter Sigal spoke with Tavares after the race at Dijon-Prenois motor racing circuit near Dijon, France, on May 6.
Lessons from dealers' online parts venturesApril 17, 2017
In a bid to attract new parts customers online, Ed Morse Delray Toyota launched TheToyotaPartsDepot.com, solely for parts sales. Fixed Ops Director Eric Silcox says dealers should treat parts websites like a separate business that requires patience, commitment and possibly even more employees if they want to see growth.
Akio Toyoda: If we don't change, we won't growNov. 6, 2017
Toyota President Akio Toyoda feels the pressure of steering his company through a rapidly transforming industry where new entrants and technological advancements are forcing the family scion to rethink an 80-year-old business. As a result, he's betting on alliances and investments in areas from fuel cells to artificial intelligence. One thing the 61-year-old sees enduring through the decades is people's “friendship” with their cars.
Mazda CEO: U.S. plant, product blitz and customer satisfaction will revive brandNov. 22, 2017
Mazda CEO Masamichi Kogai says the company is preparing for ‘a new era’ that begins with a product blitz in 2019 and follows with the opening of its joint U.S. plant with Toyota in 2021. Kogai believes those efforts, along with a renewed focus on customer loyalty, will stimulate Mazda’s U.S. sales.
GM’s Ammann on decisive decisions, autonomous vehicles and shareholder valueDec. 11, 2017
Honda's Hachigo on boosting partnerships, light-truck production and U.S. salesDec. 25, 2017
Honda CEO Takahiro Hachigo prefers partnerships, not capital tie-ups, as the company tackles a rapidly changing auto industry. In the near term, Hachigo is focused on increasing light-truck production to help lift Honda's U.S. sales in 2018.
Honda store's push to 'pull' cars through serviceFeb. 15
Motorcars Honda in Cleveland Heights, Ohio, has built a service assembly line to provide customers with a speedy and transparent experience at a 'competitive' price. The express drive services roughly 30 cars per hour and helps prevent clients from drifting away to independent shops for routine maintenance.