Toyota's Lentz on sticking with cars, avoiding pickup overbuilds, being ready for EVsMay 14
Toyota North America CEO Jim Lentz says the automaker is eyeballing opportunities in passenger cars as rivals exit the segment. He also explains why there may be comfort in a shortage of Tacoma pickups and why being a laggard in EVs now won't hurt in the long run.
Can hardy Tacoma get over this hill?Jan. 29
A competitive barrage in midsize pickups could be tough for the Toyota Tacoma, the segment leader for more than a decade. Or it could be an opportunity for the burly Toyota to kick sand in the face of yet another challenger.
Jim LentzNov. 26, 2017
Jim Lentz's vision of uniting a company that had become geographically fragmented in the U.S. culminated in the relocation of the automaker's regional headquarters. The automaker moved to North Texas from Southern California.