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Autobytel will change its name to AutoWeb, and the company's stock ticker symbol will switch to "AUTO" from "ABTL."
The Moran Group ad agency is zeroing in on shoppers who make it to lead forms on Autobytel sites but don't finish the process.
The first wave of online car-shopping sites in the 1990s had little success, despite tech-bubble investor enthusiasm.
Autobytel acquired online search company AutoWeb, the online automotive lead provider said today, expanding its capabilities in directing consumers to dealer and automaker websites.
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