Internet

Jeep hacker leaves Twitter

7:00 am U.S. ET | Aug. 25, 2015

The security researcher who hacked into a moving Jeep earlier this year has resigned as an engineer at Twitter after three years on the job, a person familiar with the matter said....
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Edmunds tool speeds price data

12:01 am U.S. ET | Aug. 24, 2015

Edmunds.com has launched a tool that it says will increase the transparency of car-buying....
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Hyundai affiliate Innocean partners with Horizon to form global media buying agency

10:39 am U.S. ET | Aug. 17, 2015

Bill Koenigsberg, CEO and founder of U.S. independent agency giant Horizon, has inked a deal that in one fell swoop creates a new media agency, brings in a massive account with Hyundia-Kia, expands his shop's reach globally and lays the groundwork for a new network....
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BEST PRACTICES

Dealer's drone shoots video to stand out

12:01 am U.S. ET | Aug. 17, 2015

The Jeff Wyler Automotive Family has purchased a drone to spice up promotions, social-media campaigns and vehicle-delivery celebrations....
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Toyota to embrace online car shopping

12:01 am U.S. ET | Aug. 17, 2015

Toyota plans to unveil its own version of Scion's Pure Process Plus online transaction system within the next six to 12 months....
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A FRESH START

Automakers scout the startup world for next-wave technology

12:01 am U.S. ET | Aug. 15, 2015

Automakers get it: It’s risky to ignore the fountain of ingenuity found at startups. That’s why they’re using "hackathons" and other efforts to tap the innovation flowing into the car business....
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Cars.com, LotLinx fill exec openings

3:03 pm U.S. ET | Aug. 11, 2015

Cars.com and LotLinx, marketing vendors for auto dealers, have filled executive vacancies....
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For dealers, email still king for nabbing sales leads

12:01 am U.S. ET | Aug. 10, 2015

The old-fashioned email campaign remains the top producer of sales prospects for dealerships, even as digital marketing becomes increasingly sophisticated....
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Skoda tops Mercedes in online buzz for new launches

Aug. 9, 2015 06:01 CET

VW Group's value brand, Skoda, created a bigger digital buzz than luxury automaker Mercedes among online commentators who posted their thoughts on Europe's new-car launches, a survey shows....
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NEWS ANALYSIS

Picking up the pieces at TrueCar

12:01 am U.S. ET | Aug. 9, 2015

The comeback Scott Painter sought to engineer at TrueCar after a dealer revolt and near meltdown in 2012 now looks incomplete, and the company faces the burden of reinventing itself yet again....
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LETTER TO THE EDITOR

TrueCar raises dealers' selling costs

12:01 am U.S. ET | Aug. 3, 2015

TrueCar wants to leach money from dealerships by trying to create an unnecessary third-party intermediary in the purchase process. All it does is raise the selling costs of participating dealers....
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AutoNation's online pilots edge forward

12:01 am U.S. ET | Aug. 3, 2015

AutoNation Inc. says the rollout of AutoNation Express, its online car-selling platform, is ahead of schedule. But the retailer has slowed two key elements of the platform....
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Penske reports strong 2nd quarter, expands its online sales pilot

12:01 am U.S. ET | Aug. 3, 2015

Penske Automotive Group reported big gains in second-quarter net income on rising unit sales and a solid performance in all business segments. It also said it is expanding its online sales initiative....
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VW diesel ad campaign gets sassy

8:18 am U.S. ET | July 31, 2015

The Golden Sisters -- Mary Bartnicki, Josie Cavaluzzi and Teresa Dahlquist -- may not be new kids on the block, but they are Volkswagen's secret weapon as it seeks to rebuild its flagging U.S. sales....
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VINCE BOND JR.

BLOG: Automakers should deploy mobile ads earlier in purchase cycle, Facebook study finds

9:00 am U.S. ET | July 23, 2015

A Facebook study finds automakers need to reach potential buyers in the digital realm, particularly on mobile devices, earlier in the purchase cycle....
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Ad agency's viral-video goal: Surprise, create buzz

12:01 am U.S. ET | July 20, 2015

Using the Car Lister auto-buying service is as easy as lifting the front wheels of a Ford Escape taxi off the ground. At least that's what the pranksters at ad agency Thinkmodo would like you to believe in a recent video....
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LETTER TO THE EDITOR FROM SCOTT PAINTER

TrueCar does not misuse dealer data

12:01 am U.S. ET | July 20, 2015

Some media reports have raised concerns about how TrueCar uses data. The truth is TrueCar has requested the same data from our dealer partners for 10 years. We have never sold the data. We do not use the data for marketing. Suggestions that TrueCar may misuse data are untrue and misleading....
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Kia seeks J.D. Power title to prove quality gains

12:01 am U.S. ET | July 13, 2015

Kia has set a new goal for itself: to reach No. 1 on the J.D. Power Initial Quality Study. It hopes that doing so will turn around consumers' perception of the brand's quality....
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Painter: 'A very deliberate step on our part'

12:01 am U.S. ET | July 13, 2015

For TrueCar CEO Scott Painter, the split with dealership giant AutoNation is about the need for data to support market transparency. When AutoNation wouldn't supply that data, the relationship had to end....
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GMC uses Instagram to pitch premium lineup

12:01 am U.S. ET | July 13, 2015

To sell its premium image, GMC is exploring Instagram, the popular photo and video app. The haven for creative imagery was purchased by Facebook in 2012. It has 300 million active users....
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Geofencing identifies shoppers' locations

12:01 am U.S. ET | July 13, 2015

Geofencing allows a dealer to draw a circle around a rival or location, then hit shoppers with special electronic offers to lure them in....
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Inside the AutoNation-TrueCar divorce

12:01 am U.S. ET | July 11, 2015

A dispute over demands for access to data on all AutoNation sales, not just TrueCar-related ones, led the two companies to part ways. A close-up look at how their relationship went south....
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Toyota uses geography-targeted Snapchat ads

10:33 am U.S. ET | June 29, 2015

Toyota is driving "Let's Go Places" to some new digital venues that are decidedly local....
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VINCE BOND JR.

BLOG: On Twitter, retail events and auto shows are marketing gold

12:01 am U.S. ET | June 12, 2015

New data show that retail events and auto shows are key drivers of consumer conversations on Twitter. The research, conducted by Canvs on behalf of Twitter, found that tweets in which people consider specific makes triple during retail events such as truck month or year-end sales....
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Agency staff learned the ropes in the showroom

12:01 am U.S. ET | June 8, 2015

Preston Automotive Group bets it can help other dealerships improve their digital marketing....
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