Penske rolls out online shopping across U.S.Mon, 23, May 2016
Penske Automotive Group's Preferred Purchase online shopping tool will be available on all 115 of its U.S. dealerships' websites by month end.
AT&T adds connected-car plans, launches first ad campaign aimed at consumersFri, 20, May 2016
AT&T has added Volkswagen and Infiniti to its wireless connected-car program and is introducing a new connected-car data plan for existing tablet or smartphone customers with unlimited plans.
As it turns out, in-store is on par with onlineMon, 23, May 2016
Consultants have warned dealerships that customers' in-store experience has to match the online one and that too often, they don't. A new survey shows that, in fact, they do.
Supercharging a Facebook marketing driveMon, 23, May 2016
Quirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment.
For Lamborghini dealer, Instagram clicksMon, 16, May 2016
Brett David, CEO of Prestige Imports Lamborghini in North Miami Beach, Fla., primarily uses social media such as Instagram to promote the muscular, aggressive-looking exotic cars he sells.
Chevy launches small-car website to connect with young buyersMon, 09, May 2016
ChevySmallCars.com, a “lifestyle-oriented” website dedicated to the Spark minicar, Sonic subcompact car and Trax subcompact crossover, is aimed at younger car buyers, who are more likely to buy the vehicles than other groups.
Digital agency Razorfish sees experience trumping messageMon, 09, May 2016
In a digital world where consumers expect brands to truly engage with them, pitching products isn't always enough, says Pat Frend, East region president of Razorfish, a digital marketing agency that is helping Mercedes-Benz reach out to younger audiences.
Acura launches ad campaign for 30th anniversaryMon, 02, May 2016
Instead of cake and candles, Acura is running a new ad campaign for the brand's 30th anniversary.
AutoNation, TrueCar kiss and make upMon, 02, May 2016
Here's how TrueCar successfully wooed AutoNation to resume using it as a third-party lead provider, reversing their bitter July 2015 split.
Attempted murder? How store struck backMon, 02, May 2016
When an online review falsely accused Huntington Beach Mazda's staff of attempted murder and elderly abuse, dealer John Patterson went into action to mitigate the damage.
AutoNation resumes ties with TrueCar after 2015 splitFri, 29, Apr 2016
AutoNation will begin using TrueCar again at 55 of its dealerships starting Saturday in what the retailer is describing as a test. The resumption of ties will reverse AutoNation's acrimonious breakup with TrueCar last July.