Internet

Tesla's Musk named Vanity Fair's top 'disrupter'

3:57 pm U.S. ET | Sept. 11, 2014
Tesla Motors CEO Elon Musk can add another accomplishment to his resume today: Vanity Fair has named him the top disrupter in its New Establishment list of influential players in technology, entertainment, finance and politics....
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'Smarter' cars still looking for direction

12:01 am U.S. ET | Sept. 6, 2014
The car of the future, as it's being developed today, is a rolling Internet hot spot, a node on a vast network of vehicles, a high-speed mobile computer capable of analyzing its surroundings in a blink and making precise, split-second decisions in response....
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Lincoln has high aspirations for football season's 2015 MKC campaign

12:01 am U.S. ET | Sept. 4, 2014
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially longer than some other Lincoln campaigns....
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Toyota sponsors new 'People Now' show on Web

5:39 pm U.S. ET | Sept. 3, 2014
Toyota, in a move to expand its digital media marketing efforts, began sponsoring a new entertainment Web program that debuted Wednesday....
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VinSolutions promotes 2 managers after exec departs

2:39 pm U.S. ET | Sept. 2, 2014
Dealership software supplier VinSolutions has promoted two of its top managers, effective immediately, upon the departure of executive Brian Skutta, the company said today....
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GM, museum to restore 3 of 8 prized 'Vettes damaged by sinkhole

12:15 pm U.S. ET | Aug. 30, 2014
GM and the National Corvette Museum will restore three of eight prized Chevrolet Corvettes damaged in February when they tumbled into a giant sinkhole that developed beneath the floor of the museum in Bowling Green, Ky....
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WANTED: WEBMASTER

Funding-strapped feds search for someone to run the 'Internet of cars'

12:01 am U.S. ET | Aug. 25, 2014
While federal officials and researchers today envision a so-called Internet of cars that would make driving safer by linking vehicles through a wireless network, they have all but ruled out funding, building or running it themselves....
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Acura's new TLX assembly line: Twitter

12:01 am U.S. ET | Aug. 25, 2014
Acura has thrown down the social marketing gauntlet with a nifty new TLX launch campaign that lets the Twittersphere configure the premium sedan within a tweet....
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LETTERS TO THE EDITOR

Distrust of dealers benefits Tesla

12:01 am U.S. ET | Aug. 25, 2014
Tesla is gaining traction in many state legislatures with its direct-to-consumer sales model not just because of tacit support from other manufacturers but because many people -- especially in urban and suburban areas -- don't trust auto dealers....
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Acura TLX's new assembly line is on Twitter

5:25 pm U.S. ET | Aug. 21, 2014
Acura is advancing the social marketing spectrum with an interactive TLX launch campaign that allows Twitter users to build their own versions of the premium sedan within a tweet....
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Penske Media acquires Fairchild trade magazines from Conde Nast

7:40 am U.S. ET | Aug. 21, 2014
Penske Media, the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications....
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Outside companies make inroads with inventory software

12:01 am U.S. ET | Aug. 18, 2014
Independent automotive software companies have begun to recognize the potential for inventory management analytics and now offer their own tools, with a price tag attached....
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Social media fall flat for car shopping, research finds

12:01 am U.S. ET | Aug. 18, 2014
The body of evidence continues to grow that social media are ineffective for selling vehicles....
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BIG DATA PLAN

Ford data crunchers help dealers fine-tune inventory

12:01 am U.S. ET | Aug. 18, 2014
Ford Motor Co. is trying to take the guesswork out of dealership inventory ordering, using advances in big data technology to offer its stores sophisticated recommendations for their orders. Some dealerships are resisting....
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Even millennials bypass social media during car-buying journey

12:30 pm U.S. ET | Aug. 12, 2014
Despite years of hype by automakers and dealers, social media remain a non-starter for car shopping. Just 1 percent of car buyers use social sites to shop for a vehicle, according to an AutoTrader survey....
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Startup CarLister joins rush to digital car-buying

8:00 am U.S. ET | Aug. 8, 2014
DreamWare, a Web development company with ties to eBay, is launching a car-buying and listing Web application today that allows users to shop and list a used vehicle for sale on any digital platform. The company is the latest to join the hotly contested market for digital car-buying and selling platforms....
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Gannett to buy rest of Cars.com for $1.8 billion as part of digital strategy

8:03 am U.S. ET | Aug. 5, 2014
Gannett, the publisher of USA Today, said it would take full ownership of Cars.com and spin off its publishing assets into a publicly traded company as it focuses on its digital businesses....
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Kia aims to take lead on leads

12:01 am U.S. ET | Aug. 4, 2014
Kia Motors America wants to cut its outsize dependence on third-party shopping sites for online sales leads. Now, 80 percent of the online leads Kia sends to dealerships come from third-party vendors or sources other than its retail Web site. Kia wants to reduce the figure to 55 percent....
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BEST PRACTICES

Self-promotion, social media help sell cars

12:01 am U.S. ET | Aug. 4, 2014
Saleswoman Laura Madison markets herself and the brand she sells, Toyota, but not her dealership....
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Targeted digital ads start with car color

12:01 am U.S. ET | July 28, 2014
New York digital marketing company Eyeview is betting that its color-morphing capabilities will trigger an emotional reaction from consumers who spent time researching a vehicle and likely visualized themselves in it. And research shows that vehicle color is a crucial part of the shopping experience....
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AutoNation preps for online sales

12:01 am U.S. ET | July 21, 2014
By Christmas, AutoNation Inc. customers will be able to initiate a vehicle purchase online....
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Credit union backs off ads blasting dealer reserve

12:01 am U.S. ET | July 21, 2014
A Florida credit union has backed off from an advertising and social medial campaign called “Expose the Truth,” which described dealer reserve as an unfair trade practice most consumers don’t know about....
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Automotive News to host dealer conference at NADA

12:01 am U.S. ET | July 21, 2014
Automotive News will host a half-day conference devoted to dealer issues on Jan. 22 in San Francisco at the Hotel InterContinental during the National Automobile Dealers Association convention....
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Slow growth masks big swings in ad budgets

12:01 am U.S. ET | July 14, 2014
The placid flow of automakers' advertising dollars toward digital platforms last year masked some rather powerful currents below the surface....
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Shopping sites ratchet up battle against bots

12:01 am U.S. ET | July 13, 2014
Internet bots, nefarious software code masquerading as human Web users, are invading online car shopping sites and skewing traffic and other user data. Distorted data often confounds dealerships that are seeing heavy activity on third-party sites but not receiving a proportionate number of leads....
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Over-the-hill used cars, $14.95 oil changes fuel Honda store

Over-the-hill used cars, $14.95 oil changes fuel Honda store

Aging, high-mileage trade-ins are welcomed at RiverTown Honda in Grandville, Mich. The store sells up to 30 'Budget Row' cars monthly at an average gross profit of $700. Mon., September 8
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