BMW Films is coming back -- but does it matter?Wed, 19, Oct 2016
When BMW Films debuted in 2001, YouTube didn't exist, Mark Zuckerberg was 17 years old and tweeting is what birds did. So why should people care that the luxury automaker is bringing BMW Films back next week after a 14-year absence?
Cybersecurity opens door to a new kind of automotive supplierMon, 17, Oct 2016
Emerging hacking cybersecurity threats have created a cybersecurity market that is expected to “grow exponentially” in the next seven years and could hit $759 million in revenue by 2023, according to IHS Markit.
Hyundai rises to 15th in ranking of largest U.S. corporate sponsorsTue, 11, Oct 2016
Hyundai's NFL sponsorship helped the automaker make a major gain in U.S. sponsorship rankings for 2015, jumping from No. 58 to No. 15 on consultant IEG’s annual report of top spenders.
Texas dealership embraces Facebook ad strategyTue, 11, Oct 2016
When Michael Lopez joined Brown Automotive Group in January, he found there wasn't a social media or digital strategy at the Texas-based group. Lopez forged a partnership between the group and digital marketing agency Digital Air Strike for its social media and reputation management.
Ford's trumped-up tweet leads to Twitter engagement win in SeptemberFri, 07, Oct 2016
Ford used the presidential debate stage to launch its most engaging tweet of September.
Some Ford cars to link with Amazon's Alexa home voice systemMon, 03, Oct 2016
Some Ford owners will soon be able to turn up the heat at home from their cars using Amazon's Alexa voice service or start their vehicles from their desks using the same system.
BMW expands vehicle connectivity with Amazon's AlexaFri, 30, Sep 2016
BMW will offer voice connectivity on new vehicles using Amazon's Alexa home wireless service. The upgraded BMW Connected smartphone app using Alexa will be available in the United States in early October, the company said.
Beepi's new service will buy older carsMon, 26, Sep 2016
Beepi, an online used-car marketplace that competes with dealerships, is looking to expand into older used cars. The new service, called Beepi Blue, will buy those cars from private individuals and sell them at wholesale auctions.