Mustang muscles Ford to top of Twitter raceMon, 13, Jun 2016
Using its #MustangMonday hashtag, Ford drove the most engagement of any automotive Twitter account aimed at U.S. audiences in May.
AT&T touts its car connectionsMon, 13, Jun 2016
AT&T, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. It's a notable shift in the world of connected-car advertising, with a service provider - instead of an automaker - taking the lead role.
Chevy launches partnership with country star Luke Bryan; Kid Rock deal endsFri, 10, Jun 2016
Taking aim at country-music fans, Chevrolet said today it selected Luke Bryan as a brand ambassador for the next three years. The move follows the end of Chevy's business relationship with Detroit rock star Kid Rock.
Toyota says Lexus vehicles need computer reboot at dealerTue, 07, Jun 2016
Toyota is working to repair a software problem that can disable navigation systems in its Lexus vehicles and that may require a return trip to dealerships to complete repairs.
Investigation cites 'non-transparent practices' by advertising agenciesTue, 07, Jun 2016
An investigation by the Association of National Advertisers -- the trade association that includes GM and major U.S. advertisers -- said today it found that rebates, including "cash rebates," and "other non-transparent practices" are pervasive in the U.S. media buying ecosystem.
Ford drives Mustang to win Twitter engagement race in MayMon, 06, Jun 2016
Ford capitalized on #MustangMonday to help it generate the most engagement of any automotive Twitter account aimed at U.S. audiences last month.
New-vehicle shoppers: What website?Mon, 06, Jun 2016
A fair number of visitors to dealerships do not bother to check out the dealerships' websites first, a recent survey found. New-vehicle shoppers are far more likely to skip the website than used-vehicle shoppers.
Ad firms padded profits at client expense, report expected to sayFri, 03, Jun 2016
Ad agencies and their media-buying firms have systematically enriched themselves at the expense of their U.S. clients, according to a report commissioned by an industry group that represents General Motors and large advertisers, a person who has seen the document told Bloomberg.