Internet

VINCE BOND JR.

BLOG: Toyota's message to critics who, um, pooh-pooh fuel cells

3:40 pm U.S. ET | April 22, 2015

Tongue planted firmly in cheek, Toyota launched a new campaign today showing how cow pies are a viable source of renewable energy....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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VW shows off GTI Supersport concept for video game

3:13 pm U.S. ET | April 14, 2015

Volkswagen has unveiled a second high-performance concept for “Gran Turismo 6” on the Playstation 3 game system. The Volkswagen GTI Supersport Vision Gran Turismo was released today. The “classic Golf design is instantly recognizable” within the concept, according to the game....
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Kia Sorento campaign targets the adventurous

11:56 am U.S. ET | April 13, 2015

Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service....
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DAVID BARKHOLZ

Dealerships ignore online reviews at their peril

12:01 am U.S. ET | April 13, 2015

Many dealerships find it a pain to respond to customer reviews online. But new data from Cars.com show it's worth the effort to write a reply below the review....
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VINCE BOND JR.

BLOG: Mercedes scores, too, as Duke tops Wisconsin

12:01 am U.S. ET | April 8, 2015

Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors saw gains as well, according to Extreme Reach, a company that measures the effectiveness of ad campaigns....
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Musk's April 1 tweet touts a 'Model W'

5:45 pm U.S. ET | April 1, 2015

Tesla Motors is coming out with a new product, and it’s not a car. Or so Tesla CEO Elon Musk told his Twitter followers on April 1....
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Next-generation Audi R8 will star in new 'Avengers' film

12:28 pm U.S. ET | April 1, 2015

Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron....
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DIANA T. KURYLKO

BLOG: Mini pulls the pranks and N.Y. stand -- for now

10:45 am U.S. ET | March 31, 2015

Mini has been a fixture at the New York auto show since the brand was relaunched in the United States in 2002. But don't look for the British marque this year....
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Acura targets millennials in musical social campaign for ILX

5:29 pm U.S. ET | March 26, 2015

Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound....
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Penske tests Texas store's staffing program

12:01 am U.S. ET | March 23, 2015

Penske Automotive Group has been so impressed with a program started at its Toyota store in Round Rock, Texas, aimed at converting Internet leads into appointments and, ultimately, sales, that it is taking the idea to other dealerships in Texas....
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Penske launches digital sales pilot

12:01 am U.S. ET | March 16, 2015

Penske Automotive Group is launching an online sales pilot program it calls "Preferred Purchase," which enables customers to handle much of a transaction online. The pilot this week will be available on the websites of five Florida stores and six Washington-area stores....
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Buick has a March Madness tourney of its own

7:00 pm U.S. ET | March 15, 2015

Buick is joining in on the March Madness bracket craze with its own “Sweet 16.” The brand on Monday is launching the Bracket Showdown, which pits 16 trick-shot artists in a tournament-style online promotion on Buick.com....
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Tesla plans software update for Model S to address range anxiety

6:59 pm U.S. ET | March 15, 2015

Tesla will unveil a software update for the Model S on Thursday that is designed to quell fears that drivers will run out of power, CEO Elon Musk said Sunday....
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Safety highlights, mpg, limited-time offers can make digital ads more effective, study says

9:00 am U.S. ET | March 12, 2015

Mentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, according to a new report....
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TrueCar blasts dealers' suit over advertising claims as 'meritless'

11:27 am U.S. ET | March 11, 2015

TrueCar blasted a lawsuit filed this week by dealers over its advertising claims as “meritless.” In a detailed statement released late Tuesday, the vehicle-shopping site says it has “high confidence that we are compliant with all laws applicable to our business, including those referenced in this litigation.”...
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Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leads

12:01 am U.S. ET | March 9, 2015

Infiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly released study....
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Will drivers need logins for tomorrow's cars?

12:01 am U.S. ET | March 9, 2015

Might drivers someday need to log into their vehicles instead of just unlocking and starting them? Such a day may be drawing closer as vehicles begin to collect enough information to raise the privacy and data security concerns that have long existed with computers....
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GM hires new media-strategy director

12:33 pm U.S. ET | March 5, 2015

General Motors has hired Jonathan Halvorson as director of global media strategy and branded entertainment. The appointment is effective April 1....
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Audi spreads wireless connectivity to nearly all 2016 models

10:53 am U.S. ET | March 4, 2015

Audi said it plans to equip nearly all of its 2016 model-year vehicles with 4G LTE or 3G high-speed data connectivity to give drivers Wi-Fi access from the road....
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GMC doubles down with 10-year plan to boost U.S. share to 5%

12:30 pm U.S. ET | March 2, 2015

General Motors plans to roughly double its total spending on its GMC truck brand over the next decade with the goal of boosting its U.S. market share by two-thirds, the brand's top executive said today. Duncan Aldred, vice president of the GMC and Buick brands, said the doubling of investment in GMC will cut across vehicle development, marketing and other areas....
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Chevy Trax 'Hidden Gems' campaign leverages social media

3:21 pm U.S. ET | Feb. 27, 2015

Chevrolet is getting creative with its social media approach, using it to introduce a new vehicle. The 2015 Chevrolet Trax will be introduced in a social media campaign dubbed “Hidden Gems.”...
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Social-media 'influencers' create product buzz, change policies

12:01 am U.S. ET | Feb. 23, 2015

An individual with social-media savvy can launch a discussion online that quickly influences industry actions. By knowing their audiences, influencers can quickly gain the same credibility with them as friends or neutral third parties. They can deliver messages more effectively than conventional media....
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Road trip led to a new life on Instagram

12:01 am U.S. ET | Feb. 23, 2015

A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips....
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VINCE BOND JR.

BLOG: Brady handoff generates more publicity for Colorado

12:31 pm U.S. ET | Feb. 11, 2015

Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion of publicity for the Colorado....
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