Internet

Volkswagen won't advertise during 2015 Super Bowl

11:41 am U.S. ET | Nov. 20, 2014
Volkswagen, which made a huge splash with its “The Force” Super Bowl spot in 2011, will be sitting out the big game this year, the company confirmed....
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Financial openness can beat the lowest pricing, dealer says

12:01 am U.S. ET | Nov. 17, 2014
Customers who apply for vehicle financing on driversselect.com get real information about interest rates, down payments and monthly payments that holds up once they arrive at the Dallas used-only dealership. CEO Steve Hall says many dealers don't find it easy to give out so much information online. But transparency builds trust, he said....
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AutoNation's plan to change the retail game

12:01 am U.S. ET | Nov. 17, 2014
By the end of 2015, AutoNation customers will be able to finance and buy a car online -- even signing the paperwork electronically from home, says AutoNation CEO Mike Jackson. That's the promise of a $100 million-plus investment to establish the AutoNation brand and transform the company's websites from informational to transactional....
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3rd-party partners? Why AutoNation said no

12:01 am U.S. ET | Nov. 17, 2014
Before moving away from third-party lead providers earlier this year, AutoNation Inc. explored whether those companies could help the retailer seamlessly connect its online and brick-and-mortar operations....
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Q&A

Daimler exec: Cars will be part of Internet

12:01 am U.S. ET | Nov. 10, 2014
Ralf Lamberti, manager of the connected-car area at Daimler AG, says the car is becoming "a part of the Internet," meaning it will be "able to communicate with its environment and other vehicles."...
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Dealertrack is content in background

12:01 am U.S. ET | Nov. 10, 2014
Sites such as TrueCar Inc., Edmunds.com, AutoTrader.com and Cars.com, provide millions of leads to dealers. Critics say they do so by building their own brands, too. Mark O'Neil, CEO of Dealertrack Technologies, is trying to provide dealerships an alternative....
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JAMIE LaREAU

What the rich and single drive these days

12:01 am U.S. ET | Nov. 9, 2014
Apparently, sleek product redesign and TV spots featuring handsome movie star Matthew McConaughey are resonating among some wealthy singletons. Or something?...
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After 'stuff' happens, Chevy team scrambles

12:01 am U.S. ET | Nov. 8, 2014
Chevy's swift response in converting an awkward World Series award presentation from a punch line to a marketing coup became a case study on the real-time power of social media to seize a moment. Chevy estimates it netted an extra $5 million in media exposure for its new midsize truck....
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Chevy retires 'technology and stuff' after reaping publicity windfall

3:44 pm U.S. ET | Nov. 7, 2014
Chevrolet is sending #ChevyGuy and his #TechnologyAndStuff pitch to the showers -- but not before recording about $5 million in free media exposure....
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Alex Vetter named new CEO of Cars.com

12:50 pm U.S. ET | Nov. 7, 2014
Alex Vetter has been appointed CEO and president of Cars.com by owner Gannett, Cars.com announced today. He replaces longtime president Mitch Golub, who has announced his retirement but is staying on until March....
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Dealertrack raises financial targets after Q3 revenue surges

8:11 pm U.S. ET | Nov. 5, 2014
Dealertrack Technologies, which supplies a wide variety of auto dealership retail software and services, said its third-quarter business surged and it bumped up its revenue and profitability forecast for the year....
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THE GM RECALL

GM offers gift cards as bait for owners to get recalled cars fixed

12:04 pm U.S. ET | Nov. 4, 2014
General Motors is dangling $25 gift cards to Starbucks, Bass Pro Shops and other retailers to persuade nearly 1 million owners of recalled cars with faulty ignition switches to get them fixed....
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'Chevy Guy' turns into overnight marketing sensation

12:01 am U.S. ET | Nov. 3, 2014
Rikk Wilde's stumbling, train wreck of a free-truck presentation to the World Series MVP made him, literally, an overnight sensation. Now Chevy's trying to make the most of it....
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DAVID BARKHOLZ

Edmunds ad crisis obvious before it even happened

12:01 am U.S. ET | Nov. 3, 2014
Edmunds.com President Seth Berkowitz had the guts last week to ask me what I thought of the shopping site's controversial ads that spoofed price haggling at dealerships. With his foreknowledge, I'll tell you what I told him....
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$716 million question: Does Twitter spur sales?

12:01 am U.S. ET | Nov. 3, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? Depends on whom you ask....
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A bad service review? No need to panic

12:01 am U.S. ET | Nov. 2, 2014
A cottage industry of vendors has sprung up to help dealers manage the often bewildering world of online reviews. The vendors are adept at intercepting some bad reviews before they are posted....
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GM tries to overcome 'recall fatigue'

12:01 am U.S. ET | Nov. 1, 2014
GM launched a cutting-edge digital marketing tool using Facebook and other popular websites to get owners of decade-old cars to have their defective ignition switches replaced before something bad happens....
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NICK BUNKLEY

How the 'Chevy Guy' became, you know, a hit and stuff

10:51 am U.S. ET | Oct. 30, 2014
Late Wednesday night, General Motors introduced America to the 2015 Chevrolet Colorado -- the dependable, all-new pickup that comes with “you know, technology and stuff.”...
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Tesla stock bounces back 10% after Musk disputes WSJ on Twitter

4:05 pm U.S. ET | Oct. 28, 2014
Tesla CEO Elon Musk tweeted that sales of the electric Model S rose 65 percent in North America last month and reached a “record high” worldwide....
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On Twitter, 140 characters = $716 million in car sales

3:21 pm U.S. ET | Oct. 28, 2014
It's a burning question for auto marketers on Twitter: Are our tweets influencing people to buy cars? To tackle this question, the social network released new data today that attempts to show just how much 140 characters are worth....
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Scion's iM concept suggests Toyota's Auris is U.S.-bound

12:01 am U.S. ET | Oct. 27, 2014
Toyota Motor Corp., on a mission to rejuvenate its youth-oriented Scion brand, may replace its boxy xB subcompact with a version of Europe's Toyota Auris, new images suggest....
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Edmunds YouTube flap underscores tension with 3rd-party sites

12:01 am U.S. ET | Oct. 27, 2014
Edmunds.com's YouTube ad campaign that spoofed price haggling at dealerships lasted just two days. The third-party vehicle shopping site, which dealers pay to find sales leads, pulled the videos on Thursday after an outcry from some dealers who found the ads offensive....
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LETTER TO THE EDITOR

Fla. dealers are upfront on pricing

12:01 am U.S. ET | Oct. 27, 2014
TrueCar's new bid to increase "transparency" in vehicle purchases is, in my view, nothing more than a marketing scheme for the misinformed and, frankly, distorts the image of the franchise system that I work in and for....
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CarMax's U-turn: A return to Web leads

12:01 am U.S. ET | Oct. 20, 2014
Used-car powerhouse CarMax has begun posting vehicle inventory again on AutoTrader.com and Cars.com after a 16-month hiatus. The shift underscores the challenge that new-car leader AutoNation faces in its effort to rely less on third-party lead sites....
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Ferrari fans sue Facebook, carmaker for taking their pages

5:34 pm U.S. ET | Oct. 17, 2014
A Swiss father and his son who gained millions of Facebook followers through their Ferrari fan pages sued the social media company and the carmaker claiming they teamed up to illegally seize control of the websites....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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