Fiesta

Ford mpg strategy is at a crossroads

12:01 am U.S. ET | June 23, 2014
Ford Motor Co. plans to retain fuel economy as a pillar of its marketing, but its rollback of mpg numbers on six models this month will force the company to abandon many of the competitive and superlative claims it has made over the past 18 months....
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RICHARD TRUETT

Look who's leading the small-car mileage race

3:42 pm U.S. ET | June 13, 2014
Here's an interesting little irony from Ford's embarrassing restatement of its fuel ratings for six vehicles: The new, low-price Mitsubishi Mirage just pulled ahead of the Ford Fiesta SFE and is now the most fuel-efficient gasoline-powered small car in America....
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Ford will keep Fiesta production in Germany after cost-saving deal

June 10, 2014 06:01 CET
Ford will keep production of the Fiesta in Germany after agreeing with workers to cut assembly costs. Reports had said Ford could move Fiesta production to its Romanian factory where the B-Max is built....
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Ford Fiesta production to stay in Germany after cost-cutting labor deal

9:39 am U.S. ET | June 10, 2014
Ford will make the next generation of the Fiesta small car in Cologne, Germany, targeting $400 million in savings on production costs from 2017 through 2021 because of greater worker flexibility....
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3 IS THE NEW 4

Can 3-cylinder engines overcome their wimpy reputation?

12:01 am U.S. ET | May 26, 2014
Engineers have solved the technical problems that dogged the three-cylinder engine in the 1980s and early '90s. But even with turbochargers, it may take a while for the triple to outrun its historical baggage....
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Ford of Europe sales rise 12% in March on German, UK demand

April 15, 2014 15:53 CET
Ford said European car sales increased 12 percent in March, the 10th straight monthly gain, as customers snapped up small vehicles and compact SUVs....
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Ford boosts Fiesta output in Germany on growing demand

April 3, 2014 13:28 CET
Ford says it has increased production of the Fiesta by 200 units a day at its plant in Cologne, Germany, to satisfy growing demand for the subcompact....
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The digital evolution of Team Detroit

12:01 am U.S. ET | Feb. 10, 2014
Ever since Ford put Fiesta subcompacts in the hands of 100 social media savvy young people in its 2009 Fiesta Movement campaign, the automaker's marketing has been synonymous with digital experimentation....
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Chevy Spark only tiny car to get acceptable rating in new IIHS crash tests

12:01 am U.S. ET | Jan. 22, 2014
Most of the tiniest cars on the road fared poorly in the challenging new small-overlap crash test from the Insurance Institute for Highway Safety, with only the Chevrolet Spark getting an acceptable rating, the group said today....
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Car supply hits 17-year monthly high

12:01 am U.S. ET | Dec. 16, 2013
In units, 1.8 million is the highest monthly total of cars since March 1, 1996....
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Ford Fiesta SE gets 45 mpg EPA highway rating, highest of any gasoline non-hybrid

11:39 am U.S. ET | Oct. 29, 2013
The EPA has certified the 2014 Ford Fiesta, equipped with Ford's 1-liter, three-cylinder EcoBoost engine, at 45 mpg highway, the highest mpg for a non-hybrid gasoline or diesel car....
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First U.S.-bound vehicle exports highlight Thailand's growth as production site

12:01 am U.S. ET | Oct. 14, 2013
Mitsubishi Motors Corp.'s newest factory may be a little rough around the edges. But it is doing something never done before. It just started exporting vehicles from this hot, humid, sometimes chaotic Southeast Asian emerging market to the United States. It may be followed by other rivals, as automakers pump up production capacity here and Thai leaders seek to emulate Japan's export-based growth model of past decades....
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Ford gets a scolding on 'chicken tax' maneuver

12:01 am U.S. ET | Sept. 23, 2013
Even without a free-trade pact, Ford Motor Co. has leaned on European models such as the Ford Fiesta and C-Max to extend its U.S. product line....
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Q&A: JIM FARLEY, EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING, FORD MOTOR CO.

In digital age, 'content factory' always churns

12:01 am U.S. ET | Sept. 16, 2013
Jim Farley's title alone is a mouthful: Ford Motor Co. executive vice president of global marketing, sales, service and Lincoln....
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BEST PRACTICES

Mullinax thrives on a no-haggle heritage

12:01 am U.S. ET | Sept. 9, 2013
When it comes to no-haggle pricing, Larry and Jerry Mullinax have a huge advantage over other one-price dealers....
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You know that tattoo you regret? Well ...

12:01 am U.S. ET | Sept. 2, 2013
It's no Weinermobile. But as pork-related vehicles go, it's pretty close....
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NICK BUNKLEY

Breakfast to go: Ford fries up the Bacon Fiesta

11:34 am U.S. ET | Aug. 28, 2013
Ford created the Bacon Fiesta, its tastiest-sounding product since the Ranchero was discontinued in 1979, to promote its line of custom vinyl graphics. It also serves as a shocking reminder that we have only two shopping days left before International Bacon Day on Saturday....
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SPIED: The face of the next Mustang

12:01 am U.S. ET | Aug. 26, 2013
New spy photos offer a look at what might be the face of the redesigned Ford Mustang scheduled to arrive next spring....
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Honda Civic still best among compacts on new IIHS crash test

12:01 am U.S. ET | Aug. 8, 2013
The Honda Civic is still the only small car to get the top rating on a new test that simulates a severe front-end crash, the Insurance Institute for Highway Safety says. Many popular and entry-level small cars struggled in a new round of "small overlap" crash tests, which replicates an accident in which the front corner of a car clips another car, a pole or a tree at 40 mph....
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