Prius

Prius' dramatic redesign comes into focus

12:01 am U.S. ET | Aug. 24, 2015

New spy shots reveal a dramatic front and rear design of the redesigned 2016 Toyota Prius, set to debut in Las Vegas on Sept. 8....
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Toyota's redesigned 2016 Prius hybrid exposed during photo shoot

11:15 am U.S. ET | Aug. 21, 2015

Toyota's redesigned Prius is still weeks away from its global debut, but new spy photos captured this week give the clearest look yet at the fourth-generation hybrid. Caught during a photo shoot in Malibu, Calif., the latest shots reveal the dramatic front and rear design of the 2016 Prius, set to debut in Las Vegas on Sept. 8....
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Toyota to reveal first Prius redesign since '09 in Las Vegas

6:42 am U.S. ET | Aug. 19, 2015

Toyota will reveal the first redesign of the Prius in almost seven years in Las Vegas next month, wagering that new looks can revive demand for its top-selling hybrid....
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Denso maps out two-pronged mpg drive

12:01 am U.S. ET | Aug. 3, 2015

Yasushi Yamanaka, the newly appointed global r&d chief at Toyota Group mega supplier Denso Corp., is chasing two elusive methods to radically improve fuel efficiency by 2025. And neither involves sexy next-generation technologies such as electric-gasoline hybrids....
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Toyota will recall 625,000 Prius hybrids for software glitch

July 15, 2015 11:23 CET

Toyota will recall about 625,000 Prius hybrids globally, including 160,000 in Europe, to fix a software glitch that could shut down the hybrid system while the car is being driven....
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Prius fastback spotted

12:01 am U.S. ET | July 13, 2015

Toyota's next-generation Prius, due to be unveiled in the third quarter, may get a lot closer in looks to the 2016 Chevrolet Volt....
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Toyota's next Prius hybrid takes on fastback styling

12:30 pm U.S. ET | July 7, 2015

The next-generation Toyota Prius hybrid may be getting a lot closer in looks to the 2016 Chevrolet Volt. A five-door hatchback wearing heavy disguise spotted during testing in California could offer the best look yet at the next Prius....
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Next-gen Prius may be ill-timed, but not ill-fated

12:01 am U.S. ET | June 29, 2015

While the timing isn't ideal, dealers, analysts and Toyota itself are all bullish on the prospects for the next-gen Prius. They credit the strength of the Prius brand, its promising looks and what's shaping up as a solid backup plan....
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Toyota appeals $327 million tax bill in Thailand

7:00 am U.S. ET | June 19, 2015

Toyota said its Thailand subsidiary is appealing a Thai government order to pay additional taxes that the Nikkei business daily said would total more than 11 billion baht ($327 million)....
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Toyota plots Prius comeback

12:01 am U.S. ET | April 18, 2015

As Toyota prepares to introduce a redesigned Prius later this year, both car and company are at turning points. First introduced in 1997, the hybrid is no longer the green-car darling of the Hollywood set. That sort of buzz now surrounds the EVs produced by Tesla....
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Toyota adding hybrid to 2016 RAV4 lineup

12:45 pm U.S. ET | March 26, 2015

Toyota is adding a hybrid model at a time of low gas prices and slumping sales of alternative-powertrain vehicles. An all-new RAV4 hybrid will be introduced next week at the New York auto show....
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Toyota sees sales boost from trucks, Tacoma

12:01 am U.S. ET | Jan. 25, 2015

Toyota Motor Sales plans to top 2.4 million in US sales this year across its Toyota, Lexus and Scion divisions, up from 2.37 million units last year. Some of that extra volume will come when the redesigned 2016 Tacoma pickup truck reaches showrooms during the fourth quarter, executives said Sunday....
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EDITORIAL

Another game changer

12:01 am U.S. ET | Dec. 22, 2014

The original Toyota Prius remade the automaker's image. The next one may, too....
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DO-OVER

Last-minute Prius styling rebuff shows Toyota's new focus on design

12:01 am U.S. ET | Dec. 15, 2014

Toyota President Akio Toyoda's push for more arresting design played a key role in an uncharacteristic move last year. Toyota executives bounced a nearly finished fourth-generation Prius back to the development team for a hotter design and other tweaks, delaying the go-ahead until last April....
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Toyota to pack track-tested tech into next Prius

12:01 am U.S. ET | Nov. 9, 2014

Toyota is testing technology to be used in the Prius in its high-performance TS040 Hybrid Le Mans racer....
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Ford steers C-Max ads away from mpg

12:01 am U.S. ET | Oct. 20, 2014

Since Ford was forced to restate the estimated fuel economy of its C-Max Hybrid -- first in August 2013 and again in June -- the brand's marketers have rethought how to sell their hybrid-only nameplate....
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PARIS AUTO SHOW

Toyota: Fuel cell sedan sales won't match Prius' launch

12:01 am U.S. ET | Oct. 5, 2014

Sales of Toyota's fuel cell sedan probably won't grow as quickly as those of the Prius hybrid....
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Can Prius set the pace again?

12:01 am U.S. ET | Sept. 21, 2014

The hybrid revolution that the Prius ushered in has put it in an awkward position: So many other brands have followed Toyota's lead into the hybrid market that the Prius no longer stands out. The brand is now it's at a marketing crossroads....
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