Multicultural marketing helps Toyota make inroadsDec. 11
Toyota has found a natural home amid the eye-popping styles and eclectic musical acts of Afropunk festivals.
Camry, Accord ready to rumbleNov. 19
The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights. They're about keeping these titans of the midsize car segment — both of them just redesigned for the 2018 model year — relevant in a marketplace where crossovers are king.
First Shift: Return of the Ram 1500 EcoDieselsOct. 9
Ram 1500 EcoDiesels hitting dealerships; Storms stir up used-car prices; Honeywell turbocharger spin-off?; Feds: Hecker still behind bars; Camry rocks in new campaign.
Music sets Toyota's tone to rev up sedan fansOct. 7
Toyota's "Sensations" ad campaign uses intergenerational music and a lot of engine noise to show that the Camry isn't just a household appliance.
Semifinalists set for Car, Truck and Utility of the Year AwardsSept. 15
The list of semifinalists for the 2018 North American Car, Truck and Utility of the Year Awards has a few surprises: Alfa Romeo is up for two awards, no Detroit 3 brand cars made the cut, Tesla decided not to participate and only three trucks qualified.
A beleaguered segment gets a boost — for nowAug. 28
The beleaguered midsize sedan segment is poised to get a boost from redesigns of its three top sellers, but a shakeout could leave just a few healthy competitors.
Camry's engine tech will spread across ToyotaAug. 1
Toyota is overhauling its engines to boost fuel economy, cut emissions and increase performance. But Toyota does not plan to reduce engine size and strap on turbochargers across the board.
Toyota turns heads with Camry campaignJuly 17
Toyota launches the redesigned Camry in Japan under the banner "Beautiful Monster" in a bid to break the mold and rekindle sagging sedan sales.
AutoNews Now: Dueling makeovers for Camry, AccordJuly 13
A rare rival re-do: Dueling makeovers for Camry, Accord; Jag E-Pace enters hot compact SUV race; Used-car 'time bomb'?; Self-driving tolls and throws; Mustang ice cream treat.
Retooling ToyotaJuly 2
Toyota executives say the influence of the new platform goes beyond the cars to define a new approach to every aspect of car-making.
Toyota's Kentucky plant launches 2018 CamryJune 28
Toyota launched production of the re-engineered 2018 Camry at its plant in Kentucky, which is undergoing a major overhaul to move the sedan to the company's new global architecture.
'18 Camry adds power, mpgJune 26
The re-engineered 2018 Toyota Camry will feature a big bump in fuel economy and horsepower with a new base engine and new 8-speed transmission.