Subaru

Subaru plans new HQ in N.J. twice the size of its current one

1:00 pm U.S. ET | Dec. 5, 2014
Fast-growing Subaru of America plans to expand its US headquarters by moving to a campus double the size of the current site. The new development, about 4 miles from the current headquarters in New Jersey, will house more than 500 employees and contractors in the sales, marketing, service and administration departments, a statement said today....
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BILL COLE, DEALER, COLE AUTOMOTIVE GROUP

A voice for dealers, business in West Virginia Senate

12:01 am U.S. ET | Dec. 1, 2014
Dealer Bill Cole, 58, is poised to become president of the West Virginia Senate next year, and the state's lieutenant governor....
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Scion nixes convertible, turbocharged FR-S

10:45 am U.S. ET | Nov. 25, 2014
Toyota says there will be no convertible version of the Scion FR-S sports car and -- in a blow to power-seeking enthusiasts everywhere -- no turbocharged engine....
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YASUYUKI YOSHINAGA, PRESIDENT, FUJI HEAVY INDUSTRIES

Subaru boss: Strong growth brings new challenges

12:01 am U.S. ET | Nov. 24, 2014
Hot-selling Subaru is going from strength to strength under Yasuyuki Yoshinaga, president of Subaru maker Fuji Heavy Industries. The brand is poised for a sixth straight year of record U.S. sales, and profits are getting a big boost from favorable exchange rates....
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Subaru unveils VIZIV GT Vision virtual racer for 'Gran Turismo 6' gamers

4:58 pm U.S. ET | Nov. 18, 2014
Subaru is the latest automaker to embrace the virtual racing scene with a hyperfuturistic concept for “Gran Turismo 6” on the PlayStation 3 game system....
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Hot sales put Subaru ahead of plan

12:01 am U.S. ET | Nov. 17, 2014
In May, Yasuyuki Yoshinaga, president of Subaru maker Fuji Heavy Industries, unveiled a business plan to guide the company through 2020. But Subaru's sales are rising so fast, he may have to roll out a new plan much sooner than expected....
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Ernie Boch confuses, charms presidents

12:01 am U.S. ET | Nov. 15, 2014
Even when meeting former presidents, Boston-area dealer and Subaru distributor Ernie Boch dresses like a rock star....
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Subaru to hit North America sales target ahead of plan

4:49 am U.S. ET | Nov. 13, 2014
The parent of Subaru said it will reach its mid-term sales target in North America at least three years ahead of plan, helped by demand for the Forester crossover and Legacy sedan....
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Longer vehicle ownership might mean less loyalty, study says

2:51 pm U.S. ET | Nov. 5, 2014
The longer a customer owns a vehicle, the less likely he or she is to buy that same brand again, an Experian Automotive study found....
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Mazda, Fuji Heavy post big quarterly profit gains on weak yen

6:49 am U.S. ET | Oct. 31, 2014
Mazda Motor and Subaru's parent company Fuji Heavy Industries today posted rosy second-quarter profit growth as a weak yen made their exports more lucrative....
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HANS GREIMEL

New Subaru marketing could foreshadow upmarket push

10:24 am U.S. ET | Oct. 28, 2014
If you liked the quality of Subaru cars before, you're going to love the “new” quality the brand aspires to. That's the marketing meme Subaru is cultivating in Japan under a “New Subaru Quality” push aiming to move its image upmarket....
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List of 7.8 million vehicles involved in the Takata airbag recalls

6:50 am U.S. ET | Oct. 22, 2014
Owners of the following vehicles are being urged to act immediately on recalls involving potentially defective airbags made by Takata, according to a corrected list distributed late Tuesday by the National Highway Traffic Safety Administration....
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Acura grabs page from Subaru's awd playbook

12:01 am U.S. ET | Oct. 13, 2014
Acura, trying to reinvent itself yet again, wants to position all-wheel drive at the center of its revival bid, much the way Subaru did in the 1990s, to great success....
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BEST PRACTICES

Maine store's free tires bring customers back

12:01 am U.S. ET | Oct. 6, 2014
Stanley Subaru gives its new-vehicle buyers a benefit it calls "Tires for Life."...
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Toyoda Gosei settles U.S. price-fixing charge, pays $26 million fine

1:46 pm U.S. ET | Sept. 29, 2014
Japanese auto parts maker Toyoda Gosei agreed to plead guilty to price-fixing and pay a $26 million fine, the Justice Department said. Toyoda Gosei, which acknowledged conspiring to fix prices of airbags, steering wheels and automotive hoses, is the 29th auto parts maker to plead guilty to price-fixing since the Justice Department began its long-running investigation....
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Subaru adds EyeSight technology to Impreza, plans big rollout

11:53 am U.S. ET | Sept. 26, 2014
Subaru said it will add its new third-generation EyeSight pre-crash system to the Impreza small car this year as part of a drive to boost margins and burnish the brand's image as a safety leader....
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VW, Ford, GM, Toyota dominate North American Car and Truck of the Year short list

12:05 pm U.S. ET | Sept. 23, 2014
Volkswagen Group of America has four vehicles in the running for North American Car and Truck of the Year awards....
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Subaru raises U.S. sales forecast

12:01 am U.S. ET | Sept. 15, 2014
Subaru has boosted its forecast for sales this year to 500,000....
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Hot August sales shrivel inventories

12:01 am U.S. ET | Sept. 15, 2014
Strong auto sales in August drained dealer lots, pushing U.S. inventories to the lowest level in months....
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Subaru boosts 2014 U.S. sales forecast to 500,000 vehicles

8:00 am U.S. ET | Sept. 10, 2014
Subaru of America, expecting to sustain strong growth in the United States, has boosted its forecast for sales this year to 500,000. Last year's total of 424,683 marked the Japanese brand's fifth consecutive U.S. annual sales record....
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Subaru sales milestones put foes on notice

12:01 am U.S. ET | Sept. 8, 2014
The meteoric rise of Subaru is getting to be an old story now -- and it's not really meteoric if you consider that Subaru's U.S. sales streak has been going on for five years....
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Employment slips at Japanese-brand stores

12:01 am U.S. ET | Sept. 1, 2014
Employment at Japanese-brand dealerships in the U.S. slid in 2013, even as manufacturing jobs expanded at Japanese auto companies' U.S. factories, an annual survey found. The number of people directly employed by Japanese-brand franchised new-vehicle dealerships fell 2 percent to 319,568 last year....
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Subaru casts wider net with safer, greener WRX

1:42 pm U.S. ET | Aug. 27, 2014
Subaru hopes the redesigned WRX line will capture a wider customer base with better fuel economy and safety features after spinning off the nameplate from its Impreza stablemate....
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Subaru moves to 1 platform, new generation of engine technology

12:01 am U.S. ET | Aug. 25, 2014
Subaru is riding on the success of its strategy to redesign all of its vehicles primarily for the United States and equip them with competitive features....
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Subaru shows glitzy new global HQ befitting new stature

10:26 am U.S. ET | Aug. 25, 2014
Subaru today christened a glistening new global headquarters more befitting of the hot brand's bigger international profile. The glass-and-steel digs, in Tokyo's trendy Ebisu district, replaces a cramped, gloomy 48-year-old monolith it sold in 2010....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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