Mini

Mini boss 'still pushing' for Superleggera roadster

12:01 am U.S. ET | March 23, 2015

Mini's Superleggera sports car concept would be a "great addition to the Mini range," says BMW's board member in charge of the brand, Peter Schwarzenbauer. But he disputed a report that the roadster has been approved for production....
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BMW's expansion in N. America will counter cooling China

March 21, 2015 06:01 CET

BMW's decision to add a car plant in Mexico was motivated by a desire to reduce its reliance on the cooling Chinese market, CEO Norbert Reithofer said. BMW plans to build up to 150,000 cars a year at a new factory in Mexico starting in 2019....
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BMW settles dispute with FTC over Mini warranties

2:03 pm U.S. ET | March 19, 2015

BMW, hoping to avoid extending a dispute with U.S. regulators, has agreed to settle a complaint that its Mini division broke the federal law governing vehicle warranties....
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BMW CEO signals core brand may lose luxury lead

March 18, 2015 14:14 CET

BMW may surrender its position as the No. 1 global premium brand by unit sales to rival Audi, although it will retain the title if sales of Mini are included, CEO Norbert Reithofer said. A push by competitors such as Audi into areas of subcompact cars, a segment where BMW does not offer a vehicle, is making it harder to retain the title, Reithofer said....
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Mini Superleggera roadster still under discussion, 'mini Mini' unlikely, top exec says

March 18, 2015 06:01 CET

BMW has not approved a roadster based on the Superleggera concept for its Mini brand nor a “mini Mini” that would be built with Toyota, Mini's top executive, Peter Schwarzenbauer, said....
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BMW's sales crown scrutinized as profits shrink, rivals catch up

March 17, 2015 15:58 CET

BMW's record car sales have meant big profits that have funded incentives and investment in new technologies. But competitors are catching up and profits are shrinking. Some industry observers are wondering if the "sales grow, profits look after themselves" formula still works....
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Mini clears Superleggera roadster for production, report says

11:30 am U.S. ET | March 17, 2015

It’s not quite as exciting as a Beatles reunion, but it looks like one of Britain’s greatest hits -- the affordable sports car -- could finally be returning. Car magazine reported that BMW officials have approved for production the Mini Superleggera concept car, which debuted last year....
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BMW plans rival to Audi Q1, report says

March 13, 2015 06:01 CET

BMW plans a small crossover to rival the forthcoming Audi Q1, a German magazine reported. The coupe-like entry would sit below the X1 and go on sale in 2017, a year after Audi launches its smallest crossover, the report said....
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BMW brand tops rivals in Feb.; trails Audi overall

March 10, 2015 10:32 CET

BMW brand's February sales rose 5.2 percent to 131,416 vehicles. The monthly total beat rivals Audi and Mercedes after both automakers outsold BMW in January. Through two months, Audi remains ahead of BMW brand in the ranking of the world's best-selling premium carmakers....
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Mini designers dream up a racy Clubman for 'Gran Turismo 6' video game

3:59 pm U.S. ET | Feb. 26, 2015

Mini has joined a growing list of automakers that have released high-performance concepts for “Gran Turismo 6” on the PlayStation 3 game system....
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Audi, Mercedes January sales beat BMW for global luxury-car lead

Feb. 10, 2015 11:00 CET

Audi and Mercedes brand both outsold BMW brand in January, bumping BMW to third place in the ranking of the world's best-selling luxury carmakers for the month. Both Mercedes and Audi aim to take the luxury sales crown from BMW by 2020....
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MAKE MEETINGS

Mini optimistic for a sales rebound in 2015

12:01 am U.S. ET | Feb. 2, 2015

Executives of Mini of the Americas told its U.S. dealers that sales should return to at least 2013 levels this year after a delayed launch of the Cooper Hardtop knocked Mini sales down 16 percent for 2014. In 2013, the brand sold 66,502 vehicles in the United States. The nation's 122 Mini dealers are expecting a redesigned Clubman and convertible this year....
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BMW, Toyota may cooperate on new Mini, report says

Jan. 30, 2015 06:01 CET

BMW and Toyota may cooperate on a small, decontented entry model for the Mini lineup that would be called the Minor, a German media report said. Toyota could sell its own version of the car, which may be called the Starlet, the report added....
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BMW fixes glitch that left BMW, Mini and Rolls-Royce cars vulnerable to hackers

Jan. 30, 2015 15:14 CET

BMW has fixed a security flaw that could have allowed hackers to unlock the doors of up to 2.2 million Rolls-Royce, Mini and BMW vehicles....
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Mini dealers to keep popular customer satisfaction program; sales expected to return to '13 levels

2:30 pm U.S. ET | Jan. 24, 2015

Mini told its US dealers Saturday that the brand will continue its popular “Motorer Obsession” program that reimburses dealers when they go above and beyond the call to exceed customer's expectations. Mini expects US sales this year to at least return to 2013 levels, when the brand sold 66,502 vehicles....
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BEST PRACTICES

Mini store wants customers singing its praises

2:00 pm U.S. ET | Jan. 23, 2015

Surprising and treating customers to extras is part of a program Mini USA started in July to boost its image as a premium brand....
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New Mini boss is former Audi executive

Jan. 22, 2015 09:32 CET

BMW named former Audi executive Sebastian Mackensen as head of its Mini brand. BMW is seeking ways to boost Mini's long-term profitability and is expected to discontinue three slow-selling Minis -- the Coupe, Roadster and Paceman....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Mini expects profit boost from leaner lineup

Jan. 19, 2015 06:01 CET

BMW is trimming its Mini lineup from eight models down to five to boost the brand's prospects of long-term profitability. The carmaker is expected to discontinue three slow-selling vehicles -- the Coupe, Roadster and Paceman....
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Mini expects to bounce back with new products, TV spots

12:01 am U.S. ET | Jan. 19, 2015

Mini USA expects a record year fueled by the redesigned Cooper hardtop and the new four-door hatch, said David Duncan, vice president of Mini of the Americas....
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BMW keeps luxury sales crown, beats rivals in December

Jan. 9, 2015 11:06 CET

BMW outsold Audi and Mercedes in December to round off a 10th year as global luxury car-sales champion but its two German rivals have reduced its advantage....
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Mini expects leaner lineup to boost profits

12:01 am U.S. ET | Jan. 5, 2015

To boost Mini's prospects of long-term profitability, parent BMW Group has decided the British brand needs to shrink its lineup to four nameplates from seven....
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MINI

Has the brand maxed out?

12:01 am U.S. ET | Jan. 5, 2015

Some say Mini hasn't responded with enough mainstream marketing, as opposed to the off-the-wall variety...
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VIN switcheroo a crushing defeat for Mini Cooper

12:01 am U.S. ET | Dec. 21, 2014

It won't be a merry Christmas for the Mini enthusiast who bought a classic Mini Cooper in England and had it shipped to the United States....
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Mini to pare lineup to 5 models

12:01 am U.S. ET | Dec. 15, 2014

By 2020 at the earliest, Mini's lineup will have only five models, down from seven today....
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Audi cuts refreshed A1's CO2 to less than 100g/km

Dec. 12, 2014 06:01 CET

Audi has reduced the A1's CO2 emissions to below 100 grams per kilometer by adding three-cylinder gasoline and diesel engines to the subcompact's powertrain lineup as part of the car's mid-cycle refresh....
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