F-150

BEAR TRAP?

Chevy ad escalates pickup war, puts steel vs. aluminum issue on the table

12:01 am U.S. ET | July 6, 2015

Chevrolet plans to escalate the always-hot pickup wars this week with a social media campaign that takes a swipe at Ford's aluminum-body F-150. In a commercial slated for online and possible TV play, focus group members are asked which cage they will use for refuge when a grizzly bear lumbers into the room: one made of aluminum or another made of high-strength steel....
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Ford F-150 pickups draw NHTSA scrutiny

1:31 pm U.S. ET | June 26, 2015

Some Ford F-150 pickups from the 2011-12 model years are being investigated by the National Highway Traffic Safety Administration for a possible defect that could cause loss of power-brake assist....
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Steelmaker ArcelorMittal shifts strategy in response to Ford's use of aluminum

7:08 am U.S. ET | June 17, 2015

When Ford confirmed last year it would build its most popular pickup using aluminum, the automaker's steel supplier was caught flat-footed. Now ArcelorMittal, the top worldwide supplier of steel for autos, has built a two-pronged response to try to head off defections by other customers....
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Equipment disparity on Ford F-150 prompts new crash test

12:01 am U.S. ET | June 15, 2015

Last week, the Insurance Institute for Highway Safety conducted an unprecedented follow-up crash test, on a 2015 Ford F-150 Supercab. The institute said the test was done specifically because Automotive News alerted it to extra safety equipment that Ford installed on the top-selling Supercrew model - the single model that IIHS normally tests - but not on its regular cab or Supercab F-150s....
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Ford F-150 reaches full production

12:01 am U.S. ET | June 8, 2015

Ford Motor Co. has achieved full production of the 2015 F-150 at both plants that build the aluminum-bodied pickups, CFO Bob Shanks said last week. But a shortage of supplier-built frames keeps the plants from running some scheduled overtime....
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Ford F-150 production ramp-up complete, CFO says

3:17 pm U.S. ET | June 5, 2015

Ford has finished ramping up production of the 2015 F-150 at both plants that build the aluminum-bodied pickups, CFO Bob Shanks said today, even as a shortage of supplier-built frames keeps the plants from running some scheduled overtime....
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Ford recalls 12,328 F-150s for faulty steering shaft

11:04 am U.S. ET | May 12, 2015

Ford is recalling about 12,300 2015 F-150 pickups in North America because of a faulty upper I-shaft that may separate, which can cause a loss of steering....
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Ford's latest recalls include first on new F-150, Edge

10:03 am U.S. ET | April 29, 2015

Ford launched four recalls totaling 591,000 vehicles today in North America, including the first on the redesigned F-150 and Edge and the ninth on the 2014 Escape....
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NICK BUNKLEY

BLOG: The F-150, Ford's heavy-duty profit hauler

2:33 pm U.S. ET | April 28, 2015

Forget aluminum. Ford Motor Co.'s first-quarter earnings report is a reminder that the redesigned F-150 is still made of the same thing it always has been: Money....
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Ford says aluminum repair smooth so far

12:01 am U.S. ET | April 6, 2015

It's early, but Ford says it's so far so good on repairing damaged 2015 F-150 pickups with aluminum bodies. Ford has not heard of any dealers or independent body shops having problems obtaining parts, installing parts or dealing with insurance companies about the time it takes to repair the new pickup, said Ford spokeswoman Elizabeth Weigandt....
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Ford's new F-150 gets resale boost from fuel economy

10:26 am U.S. ET | March 12, 2015

The resale value of Ford's new 2015 F-150 pickup jumped more than 11 percent over last year's model as improved fuel efficiency outweighed concerns over repair costs for its aluminum body, according to TrueCar's ALG division....
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Q&A

Nissan's Diaz says 2016 Titan is no F-150 look-alike

12:01 am U.S. ET | Feb. 21, 2015

Nissan's redesigned 2016 Titan pickup that debuted at the Detroit auto show drew plenty of comparisons to the Ford F-150. The shape of the grille and headlights, and the dip in the upper edge of the front doors recall styling of the F-150. But Nissan's senior vice president for U.S. sales and marketing and operations, Fred Diaz, says he never thought the truck had a close resemblance to Ford top seller....
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Ford F-150, Subaru Legacy capture top honors in Canada

2:20 pm U.S. ET | Feb. 12, 2015

The Ford F-150 claimed another major award today when it was named 2015 Canadian Truck of the Year at the Canadian International Auto Show in Toronto. Subaru captured the Canadian Car of the Year honor for the first time since the award started in 1987 with the redesigned Legacy sedan....
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Jackson's good news: Buyers await F-150, too

12:01 am U.S. ET | Feb. 9, 2015

Be patient, Ford's shift from one F-150 pickup to another will take some time, says Mike Jackson, CEO of retail group AutoNation. During the group's earnings call last week, Jackson said swapping out the No. 1 selling vehicle in the U.S. is "probably one of the biggest production changeovers ever attempted in industrial history."...
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DAVE GUILFORD

BLOG: F-150 a winner? Too soon to tell

12:01 am U.S. ET | Feb. 7, 2015

Everybody wants to know if the launch of Ford's 2015 F-150 pickup is a success, and for good reason. In the auto industry, the rollout is high drama, indeed....
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RICHARD TRUETT

BLOG: Ford's new F-150 and Transit face tough scrutiny from pundits, competitors

1:16 pm U.S. ET | Jan. 30, 2015

Ford now has two risky new high-profile vehicles on sale -- the aluminum-bodied F-150 pickup and the new Euro-styled Transit cargo van -- so pundits and competitors naturally are looking for weaknesses. And they found a few this week....
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Auto industry drives comeback in aluminum prices

6:44 am U.S. ET | Jan. 28, 2015

At a time when other commodities are slumping, aluminum is making a comeback as automakers under pressure to build more fuel-efficient cars increase their use of the lightweight metal....
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Ford again wins customer-loyalty title

12:01 am U.S. ET | Jan. 26, 2015

Ford Motor Co. retained the crown in the 2014 model year for most-loyal customers, while Maserati won top honors for conquests, according to the IHS Automotive Loyalty Awards....
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How to contain aluminum dust?

2:00 pm U.S. ET | Jan. 24, 2015

Curtains or walls? It's a big decision that Ford dealers with body shops face as they gear up to repair the 2015 aluminum-body F-150 pickup, arriving late this year....
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Ford tests 'beacons' to beam info to shoppers

12:01 am U.S. ET | Jan. 19, 2015

Ford Motor Co. is testing a new way that shoppers browsing on a dealership lot can learn about the vehicles they're looking at. Ford is demonstrating the technology, which it developed in conjunction with Cisco Systems, on an F-150 at the Detroit auto show....
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2015 AUTOMOTIVE NEWS WORLD CONGRESS

Ford will limit aluminum mostly to trucks, Hinrichs says

9:34 am U.S. ET | Jan. 14, 2015

Ford isn't planning to use much aluminum beyond trucks because the benefits for other vehicles aren't as compelling. The company sees better, more cost-effective ways to improve the fuel economy of its cars....
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Ram 1500's highway mpg rises to 29

1:38 pm U.S. ET | Jan. 13, 2015

Ram has added a bit more daylight between the hot-selling Ram 1500 EcoDiesel and Ford's redesigned lightweight F-150 in the highway fuel economy race....
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FORD

Aiming toregain sales momentum

12:01 am U.S. ET | Jan. 5, 2015

Job One for Ford will be regaining the momentum it lost with the F-150 changeover to aluminum....
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Ford will tout F-150 capability in College Football Playoff

12:01 am U.S. ET | Dec. 30, 2014

Ford will use the first-ever College Football Playoff to launch the advertising campaign for the redesigned F-150, but viewers won't hear a word about how the truck's lighter aluminum body helps improve fuel efficiency. The initial series of three commercials aims to show that the switch from steel to lighter-weight aluminum makes the F-150 more durable and stronger....
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2014 LISTS OF 10

We said hello to ...

12:01 am U.S. ET | Dec. 29, 2014

A look at the people, products and technology that made us take notice in 2014....
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