Contests boost benefits of just showing upMon, 23, May 2016
Victorville Motors, a Chrysler-Jeep-Dodge-Ram dealership in Southern California, created a car-giveaway contest to encourage perfect attendance among students at local high schools. It not only has motivated kids to stay in class and get an education but also has enriched the schools.
Are we approaching 'peak pickup'?Mon, 09, May 2016
Straining to keep their biggest profit engine humming, FCA, Ford and GM are mobilizing to make more pickups. But some industry pundits worry they'll be ramping up production just as the market is peaking.