Cadillac's Project Pinnacle has initial $800 million price tagMon, 09, Jan 2017
Cadillac's effort to transform its retailer network, known as Project Pinnacle, will cost $800 million in its first three years, the brand's chief says. Pinnacle, which starts April 1, overhauls how dealerships earn payments from Cadillac for meeting brand standards.
Cadillac offers 'vehicle subscription' service for $1,500 a month in NYCThu, 05, Jan 2017
Cadillac will launch a new “vehicle subscription” service next month that allows customers access to its vehicles for a flat monthly rate, no financing or leasing required. The Book by Cadillac service will launch Feb. 1 for drivers in the New York metropolitan area.