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The Regal marks a unique strategy of moving an existing vehicle into alternative segments.
The automaker, behind weaker car demand and lower fleet shipments, reported sales last month declined 2.9 percent compared with November 2016.
Solid sales of crossovers and pickups couldn't offset a significant decline in car sales for General Motors in October.
China's BYD plans Canada truck plant; NAFTA talks resume; VW on defense after execs' offices raided; Tesla responds to bias claims; Buick-GMC marketing plan: Stick with what works.
Phil Brook started leading the brands' marketing in April amid a product blitz, including Buick's Avenir subbrand, and a restructuring of its agency business.
Like the 2018 Enclave Avenir, the Buick LaCrosse Avenir features unique styling and additional standard features and premium materials.
General Motors is counting on Buick's new Avenir subbrand to bolster its retail performance as Denali has for GMC.
General Motors plans to scale back production and temporarily shutter an assembly plant in Detroit through the end of the year amid a slump in car demand across the industry.
Ford posts $2B profit; Earnings drop at Hyundai, rise at Daimler; Asbury axes Q Auto stores; Zetsche defends diesel; Petrol-car prohibition push; Buick, GMC future product.
More than three quarters of Buick's U.S. sales now come from the Encore and two larger crossovers. The changes have helped Buick double its global sales volume since 2010.
The nearly complete transformation of Buick's lineup has created a brand that gets more than three quarters of its U.S. sales from a trio of crossovers.
The Regal Sportback, a hatchback that is replacing the Regal sedan for 2018, will start at $25,915, including shipping, with a base 2.0-liter, four-cylinder engine.
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