BMW

BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter....
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BMW modernizes operations as sales rise

4:00 pm U.S. ET | Jan. 24, 2015
BMW is investing behind the scenes in North America to support its rising U.S. sales volume. Last week, the company opened a regional parts distribution center in Redlands, Calif., to promise same-day delivery of service parts to dealers in California, Arizona, Hawaii and Nevada, where BMW's market penetration has been growing, says Ludwig Willisch, CEO of BMW of North America....
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Mini dealers to keep popular customer satisfaction program; sales expected to return to '13 levels

2:30 pm U.S. ET | Jan. 24, 2015
Mini told its US dealers Saturday that the brand will continue its popular “Motorer Obsession” program that reimburses dealers when they go above and beyond the call to exceed customer's expectations. Mini expects US sales this year to at least return to 2013 levels, when the brand sold 66,502 vehicles....
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BEST PRACTICES

Mini store wants customers singing its praises

2:00 pm U.S. ET | Jan. 23, 2015
Surprising and treating customers to extras is part of a program Mini USA started in July to boost its image as a premium brand....
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BMW, VW will build fast-charging stations for EVs in U.S.

Jan. 23, 2015 12:18 CET
BMW and Volkswagen are joining with ChargePoint, a company that provides EV charging facilities, to build nearly 100 fast-charging stations in the U.S. Both automakers seek to boost interest in their electric or plug-in vehicles, including the BMW i3 and the VW e-Golf....
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New Mini boss is former Audi executive

Jan. 22, 2015 09:32 CET
BMW named former Audi executive Sebastian Mackensen as head of its Mini brand. BMW is seeking ways to boost Mini's long-term profitability and is expected to discontinue three slow-selling Minis -- the Coupe, Roadster and Paceman....
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About 100 EV stations planned for high-traffic east- and west-coast locations

2:30 pm U.S. ET | Jan. 22, 2015
Around 100 new electric vehicle quick-charging stations will be installed along high-traffic highway corridors on the east and west coasts by year-end under a new deal announced today by BMW, Volkswagen and EV-charging network operator ChargePoint....
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STEVE LATE, BMW NATIONAL DEALER FORUM

BMW dealers want details on standards, more i8s

12:00 pm U.S. ET | Jan. 22, 2015
BMW is rolling out new dealership standards and holding regional meetings to allay concerns about the program and what it will cost, says Steve Late, 64, chairman of the BMW National Dealer Forum. He says the oldest stores will be revamped first under the Future Retail 2016 facilities program introduced last year....
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RICHARD TRUETT

Why tomorrow's sports cars will have mixed pedigree

11:00 am U.S. ET | Jan. 20, 2015
It would have been unthinkable even a few years ago that Mazda would share the MX-5 Miata with another company....
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BMW's Robertson sees cheap gas making electric cars a harder sell

10:53 am U.S. ET | Jan. 19, 2015
Cheap gas may make electric cars an even harder sell, said a top executive at BMW, the German luxury automaker that’s aiming for plug-in versions of all its top models....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Mini expects profit boost from leaner lineup

Jan. 19, 2015 06:01 CET
BMW is trimming its Mini lineup from eight models down to five to boost the brand's prospects of long-term profitability. The carmaker is expected to discontinue three slow-selling vehicles -- the Coupe, Roadster and Paceman....
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Mini expects to bounce back with new products, TV spots

12:01 am U.S. ET | Jan. 19, 2015
Mini USA expects a record year fueled by the redesigned Cooper hardtop and the new four-door hatch, said David Duncan, vice president of Mini of the Americas....
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DEALER COUNCIL LEADERS

BMW preps retailers on new dealership standard

12:01 am U.S. ET | Jan. 19, 2015
BMW is rolling out a new dealership standard and holding regional meetings to allay concerns about the program and what it will cost, says Steve Late, chairman of the BMW National Dealer Forum....
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Want a BMW i8? Get in a long, long line

12:01 am U.S. ET | Jan. 17, 2015
BMW will get 50 percent more i8 plug-in hybrids -- 1,000-plus cars -- in the US this year than in 2014, but that still won't be enough to fill the order bank. The wait for an i8, with a list price of $137,450, including shipping, is about a year, said Ludwig Willisch, CEO of BMW of North America....
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BMW to pitch i3 electric in Super Bowl

3:08 pm U.S. ET | Jan. 15, 2015
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the game’s first quarter. Meanwhile, Lexus will run its second Super Bowl commercial ever....
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2015 AUTOMOTIVE NEWS WORLD CONGRESS

BMW looks at time as ultimate luxury

7:10 pm U.S. ET | Jan. 13, 2015
Time is one of the most sought-after luxuries, and the auto industry is using technology to give customers more of it, says Ian Robertson, BMW AG board member for sales and marketing....
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RICHARD JOHNSON

Can a 'driver's car' brand mission and driverless tech coexist?

11:17 am U.S. ET | Jan. 13, 2015
If your calling card is “The Ultimate Driving Machine,” what do you do when the machines drive themselves? How can you reconcile autonomous vehicles with your brand's deep-rooted mission?...
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WORLDS COLLIDE

International CES fast becoming high-tech world's auto show

12:01 am U.S. ET | Jan. 12, 2015
The International CES in Las Vegas is fast becoming the high-tech world's own auto show. This year's meeting spotlighted the intersection of the two spheres in areas such as safety, autonomous driving and entertainment....
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JESSE SNYDER

Love the displays, but where's the color?

4:38 pm U.S. ET | Jan. 12, 2015
This Detroit auto show is chock full of lavish, well-conceived and well executed backdrops specifically designed to show off each manufacturer's latest products....
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BMW cautious but still expects record 2015

Jan. 12, 2015 17:00 CET
BMW is targeting a fifth consecutive record in annual deliveries this year as it rolls out new models and demand continues to recover in Europe. But the company remains cautious following a cooling in demand for premium cars in China....
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Luxury champ BMW spent big on spiffs

12:01 am U.S. ET | Jan. 12, 2015
In a year in which BMW reclaimed the U.S. luxury sales title from Mercedes-Benz, BMW hiked incentives and outspent its top rival by more than $670 per vehicle....
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Q&A

BMW moves top tech from i3, i8 into mainstream vehicles

12:01 am U.S. ET | Jan. 12, 2015
BMW wants its mainstream models to benefit quickly from the cutting-edge technology offered in its i3 and i8, such as carbon fiber construction and high-performance, low-CO2 powertrains. BMW brand sales boss Ian Robertson explained the company's strategy to Automotive News Europe Editor Luca Ciferri....
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Mercedes GLE coupe takes on BMW X6 for SUV buyers seeking curves

8:46 pm U.S. ET | Jan. 11, 2015
Mercedes-Benz, which pioneered the luxury offroader with the boxy G-class 36 years ago, is now adding curves to its SUV lineup with the new GLE coupe....
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Audi aims for BMW's luxury crown with product blitz

1:00 pm U.S. ET | Jan. 10, 2015
Audi will kick off one of the most aggressive two-year model expansions in the luxury-car industry at the Detroit auto show as the German marque closes in on BMW, which sold a record of more than 2 million cars last year....
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BMW keeps luxury sales crown, beats rivals in December

Jan. 9, 2015 11:06 CET
BMW outsold Audi and Mercedes in December to round off a 10th year as global luxury car-sales champion but its two German rivals have reduced its advantage....
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Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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