Mini
Marketing, volume on Mini dealers' minds
April 2Mini dealers brought three issues -- limited sales volume, marketing spend and dealership profits -- but many answers were deferred until a BMW meeting this month.
Mini's rising sales may lift dealer profits
March 24With a sales volume boost so far this year, Mini dealerships could improve profitability, executives told dealers.
Mini dealers want to know the brand's vision
March 22With Mini's U.S. sales at less than half the 100,000 that was once the brand's long-term outlook, U.S. dealers are looking for answers on where the brand is going.
Mini has modest hopes for freshened small cars
Jan. 15Despite a freshening for the 2019 models, Mini expects small-car sales to remain slow this year.
Mini freshens hardtops, convertible for 2019
Jan. 9The freshened 2019 Mini hardtops and convertible go on sale this spring. A new 6.5-inch instrument panel display is standard with a new 8.8-inch touchscreen display available.
Mini goes minimalist with retooled logo
Dec. 14, 2017The new design, by Berlin ad agency KKLD, will be visible on all Mini models as of March 2018.
Mini's switch to electrics hinges on 2019 launch
Dec. 11, 2017The Mini brand is contemplating going all electric, but a decision won't be made until early next decade.
Texas ports reopening, resume vehicle shipments
Aug. 31, 2017The Texas ports of Galveston and Freeport reopened Thursday and will receive their first vehicle carriers since shutting down six days ago because of Hurricane Harvey. A handful of vessels were forced to hold offshore during the storm, logistics officials say.
Mini vehicles grow and add electric drive
Aug. 7, 2017For now, the brand is sticking with the core Mini silhouette rather than exploring other body styles such as a roadster or sedan.
German luxury giants go for EVs, autonomy
Aug. 7, 2017Mercedes and BMW are pursuing similar strategies as they remake themselves for the future. Autonomous driving, electric vehicles, connectivity and car-sharing rule.
There's no excuse for giving workers 2nd-class status
July 31, 2017If the allegations detailed in Michelle Savoy's EEOC complaint are true, they reflect a corrupt corporate culture that should embarrass the leaders of BMW and serve as a wake-up call to the entire auto industry.
Longtime BMW temp files racism, sexism complaint with EEOC: 'Enough was enough'
July 24, 2017BMW of North America says it is investigating claims of racism and sexism in its Mini division after a decadelong temporary worker lodged a federal complaint.
