Honda's strong truck volume can't offset weak sedan deliveriesTue, 02, May 2017
Weaker U.S. sales at American Honda in April pulled the automaker into negative territory for the year as sliding demand for sedans and Acura vehicles offset healthy light truck volume.
Acura's mission for TLX: Fix stylingMon, 01, May 2017
In the world of luxury automakers, turbocharged engines reign supreme. Except at Acura.
Acura's split-screen personality has purposeMon, 17, Apr 2017
Acura's new ad campaign, called “What a Ride,” has a practical goal: The visuals are shot vertically so they are easily transferable to mobile ad platforms.
Acura adds A Spec trim to freshened TLXWed, 12, Apr 2017
Acura is doubling down on its sedan-based reinvention with the release of the 2018 TLX. The freshening of Acura's midsize sedan is aimed at juicing consumer interest in the car and the brand amid declining sales for both.
How Acura built its new TV campaign for mobileWed, 12, Apr 2017
In Acura's new campaign, it's hard to tell what moves faster -- the car or the ads themselves. The marketer crammed roughly 50 unique images in each one of its five 30-second spots.
Acura thinks small on its big hybridSun, 02, Apr 2017
Acura has conservative ambitions for the MDX Hybrid, but remains committed to hybrid powertrains.
Acura pulls American Honda down in MarchMon, 03, Apr 2017
U.S. sales at American Honda dipped slightly in March, ending the month with a 0.7 percent decline to 137,227 vehicles, as weak car demand and losses at Acura Division continued to pull down the automaker's fortunes.
AutoNews Now: China's Tencent buys 5% of TeslaTue, 28, Mar 2017
China's Tencent buys 5% of Tesla; Ford hikes Mich. investments; VW board backs managers; GM nixes proposal for two common-stock classes; Cops foil plot to steal a Ferrari ... Enzo.
Premium brands jump into mobile madnessMon, 13, Mar 2017
The March Madness Live app and its growing contingent of viewers continue to be an increasingly important outlet for brands chasing viewers who aren't watching on TV.
Honda crossovers set pace in march to February recordWed, 01, Mar 2017
Strong demand for its smallest crossovers and higher discounts helped drive Honda Motor Co. to a February sales record while the company's car lineup skidded again.
You didn't build that. But you helped.Mon, 27, Feb 2017
People end up paying a lot just for the badge on a luxury vehicle or sports car.
Acura lands jersey sponsorship deal with Columbus Crew soccer clubFri, 24, Feb 2017
Acura will be the official jersey sponsor and automotive partner for Major League Soccer's Columbus Crew. The deal calls for the Acura logo to appear on the front of Crew jerseys for the next three seasons.