Acura

Acura boss: What would Taco Bell do?

12:01 am U.S. ET | Jan. 26, 2015
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque....
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Social isn't selling cars, Acura chief says

12:01 am U.S. ET | Jan. 25, 2015
The promise of social media helping dealers to sell cars has yet to be realized, says Mike Accavitti, Acura division general manager....
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Acura to take NSX orders in summer

6:15 pm U.S. ET | Jan. 23, 2015
Acura will begin taking orders for its much-anticipated NSX sports car this summer, but it has not yet decided which dealers will carry it, executives told dealers Friday at the 2015 NADA convention....
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JOHN CONNELLY, ACURA NATIONAL DEALER ADVISORY BOARD

With Acura's core models set, it's time to have fun

12:00 pm U.S. ET | Jan. 22, 2015
Acura dealers envision a turnaround now that the brand has cemented its five-vehicle lineup and has another model, the NSX supercar, on the way. Though sales for Acura's trucks rose 13 percent through December, car sales fell 15 percent over the same period. That should change with the introduction last August of the sporty TLX midsize sedan. Dealers now want to see Acura add flair with sporty, eye-catching derivatives of its core lineup, says John Connelly....
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PARTY CRASHER

While supercar world awaited Acura NSX, nobody saw Ford GT coming

12:01 am U.S. ET | Jan. 19, 2015
A showdown between Ford's GT and the Acura NSX supercars quickly became the talk of the Detroit auto show, after Ford's surprise entry managed to upstage the much-anticipated Acura....
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HANS GREIMEL

Acura exec drops the chalupa, runs for the border

8:00 am U.S. ET | Jan. 19, 2015
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto marque....
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DEALER COUNCIL LEADERS

Acura dealers want bigger piece of the luxury action

12:01 am U.S. ET | Jan. 19, 2015
Suffering flat sales and a vanilla reputation, Acura is determined to reassert itself as a luxury performance brand and Acura dealers are looking to benefit....
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Acura mulls new model, 'another arrow in the quiver'

12:01 am U.S. ET | Jan. 18, 2015
Fresh off launching the NSX sports car, executives at Honda's struggling Acura premium marque are already considering other new entries, such as a coupe and a compact crossover, as part of the brand's quickening revival plan....
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Acura launches new ILX ad during AFC game

5:50 pm U.S. ET | Jan. 17, 2015
Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign....
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The woman behind the bold NSX

12:01 am U.S. ET | Jan. 17, 2015
Michelle Christensen, exterior design project leader for the NSX, is the first woman to lead a design team working on a supercar....
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2015 AUTOMOTIVE NEWS WORLD CONGRESS

In-store experience lacks online efficiency, panelists say

5:06 pm U.S. ET | Jan. 14, 2015
Car shoppers want a buying experience as efficient in the showroom as it is online -- and dealers are getting that message, a panel of marketing executives said Wednesday....
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Seinfeld upends Acura's Super Bowl ad for NSX

12:04 pm U.S. ET | Jan. 14, 2015
No supercar for you! At least, not until Jerry Seinfeld takes a test drive. Acura will forgo advertising in this year's Super Bowl on Feb. 1 even though it has a production-version NSX for enthusiasts to order for the second half of the year....
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How NSX morphed into U.S.-built twin-turbo monster

2:57 pm U.S. ET | Jan. 13, 2015
When Honda engineers pitched the idea of a revived NSX sports car to President Takanobu Ito, it was just a few weeks after Japan's March 11, 2011, earthquake. The appetite for pricey exotic cars was understandably limited....
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Ford, Acura revive supercar wars topping $150,000 and 500 hp

7:58 am U.S. ET | Jan. 13, 2015
A supercar showdown has broken out at the Detroit auto show. Ford's glistening blue GT sports car and Honda's racy red Acura NSX hot rod generated buzz at the opening media day of the expo, with partisans picking sides as if the cars were football playoff contenders....
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JAMIE LaREAU

Top dealers dish on their show favorites

11:30 am U.S. ET | Jan. 13, 2015
The outgoing National Automobile Dealers Association chairman, Forrest McConnell, and the incoming one, Bill Fox, share a passion: the Acura NSX supercar....
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Acura seeks track cred with new NSX

12:00 pm U.S. ET | Jan. 12, 2015
Acura revealed the production version of its NSX sports car at the Detroit auto show today, touting it as an engineering showcase and a significant step in its strategy to reassert itself as a luxury performance brand....
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Honda supercar father Ito misses rebirth as recalls sully NSX debut

12:01 am U.S. ET | Jan. 10, 2015
Honda President Takanobu Ito will be a notable no-show in Detroit next week when he sends company deputies to unveil a new version of the high-end supercar that helped catapult him into the top job....
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American Honda inches higher, thanks to Acura

4:30 pm U.S. ET | Jan. 5, 2015
American Honda Motor Co. notched another slim sales gain for December, riding heavily on crossovers and the Acura brand....
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ACURA

Carving out a new identity

12:01 am U.S. ET | Jan. 5, 2015
Executives hope to rebuild Acura's prestige around power and performance, leveraging features such as its Super Handling All-Wheel Drive as a differentiator....
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Cars parked at Acura store in Chicago buried by salt when wall collapses

10:58 pm U.S. ET | Dec. 30, 2014
Several parked vehicles at an Acura dealership on Chicago's north side were damaged Tuesday when the wall of an adjacent Morton Salt building collapsed, spilling hundreds of pounds of salt....
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Acura expects leasing to rise

12:01 am U.S. ET | Dec. 22, 2014
Acura should see a "steady lift" in leases as part of its U.S. sales volume in 2015, Mike Accavitti, Acura general manager, said....
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Acura to unwrap NSX at Detroit auto show

8:00 am U.S. ET | Dec. 17, 2014
Acura will reveal a production version of the NSX supercar -- the luxury brand's long-awaited halo car -- in Detroit next month....
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Honda issues stop-sale on some Acura TLX sedans that could roll away

6:57 am U.S. ET | Dec. 10, 2014
Honda Motor told dealers in the United States to stop selling some of its Acura TLX sedans because the parking lock may fail to engage, the latest quality shortcoming at the automaker after President Takanobu Ito took a pay cut....
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25 with Toyota

Dealers

12:01 am U.S. ET | Dec. 8, 2014
Jim Brown, dealer principal at Classic Toyota-Scion in Mentor, Ohio, receives a 25-year award for Toyota from Scott Wracher, Toyota Motor Sales U.S.A.'s Cincinnati regional general manager....
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Honda sets November record on crossover volume; Acura gains 2%

3:00 pm U.S. ET | Dec. 2, 2014
A sustained appetite for big and small crossovers lifted American Honda Motor's sales 5 percent to 121,814 units in November....
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