Tesla, eyeing summer vacationers, to open Hamptons, Cape Cod storesMon, 23, May 2016
Tesla Motors, preparing for the Memorial Day holiday and a surge in summer travel in two of the nation’s most well-known vacation spots, plans to open stores in the Hamptons and Cape Cod on Friday.
The Google alum polishing GM's Maven car-sharing brandFri, 20, May 2016
Zafar Razzacki's resume -- which includes a stint at Google and a few tech startups -- screams Silicon Valley, not Detroit. But a year ago GM lured him to lead marketing and user experience for a new "personal mobility" brand called Maven that includes a car-sharing program.
AT&T adds connected-car plans, launches first ad campaign aimed at consumersFri, 20, May 2016
AT&T has added Volkswagen and Infiniti to its wireless connected-car program and is introducing a new connected-car data plan for existing tablet or smartphone customers with unlimited plans.
The pace car? What else but a ChevroletMon, 23, May 2016
It has been a long time since anything other than a Chevrolet or General Motors vehicle was the official pace car of the Indy 500 - 1996 to be exact.
Driving Indy's pace car is an honor and a huge responsibilityMon, 23, May 2016
In those heart-thumping first trips around the track -- and later when caution flags are out -- the pace car is in command of the Indy 500. It's a terrific responsibility and an honor for the driver and for the make and model of car.
Eagles work in concert for Fiat ad shootMon, 23, May 2016
To grab dramatic footage aerial footage of the Fiat 124 roadster, ad agency FCB Chicago used a trio of eagles with small Sony Action Cams attached to them, and tried to steer clear of crows.
Supercharging a Facebook marketing driveMon, 23, May 2016
Quirky outreach can be fun and memorable for consumers, but Jack Ingram Nissan's aim went beyond entertainment.
China's GAC to return to Detroit auto show ahead of U.S. sales launchMon, 16, May 2016
Guangzhou Automobile Group plans to return to the Detroit auto show in 2017 after a one-year hiatus. The state-owned Chinese automaker, which hopes to launch U.S. sales in the next few years, plans to exhibit on the main show floor.
JLR marketing: From villains to heroesSat, 14, May 2016
The Invictus Games are a natural fit for lead sponsor Jaguar Land Rover, a company with a rich military history that is actively working to hire veterans and aid their reintegration after service.
Fiat reprises 'blue pill' man to launch 124 Spider adsFri, 13, May 2016
The elder gentleman in Fiat's 2015 Super Bowl spot “Blue Pill,” who mistakenly tossed his last enhancement pill out of his bathroom window, is back in a new ad for the 124 Spider.
Mercedes not letting up on product offensiveMon, 16, May 2016
Mercedes-Benz USA CEO Dietmar Exler says Mercedes will continue its product offensive in 2017, with a comparable number of vehicle launches as it has scheduled for this year.
Would you hang out at a Cadillac coffee shop?Fri, 13, May 2016
Cadillac House, a coffee shop/retail boutique with an art gallery twist and even a bespoke scent, opens next month in New York's Tribeca neighborhood and goes far beyond what other major brands have done with extended marketing efforts.