Nissan seeks sequel to 'Rogue One' campaignSat, 21, Jan 2017
Maryland dealership retools its approach to pricingThu, 19, Jan 2017
Koons of Silver Spring has launched Total Confidence Pricing, which includes a 30-day guarantee on the price buyers paid for a new vehicle. The marketing campaign reflect how dealerships, as well as automakers, are trying to boost sales through creative marketing, rather than simply larger incentives.
How Toyota used artificial intelligence for RAV4 campaignThu, 19, Jan 2017
IBM's Watson has struck again. The machine learning program, which has emerged as a popular tool for agencies and marketers, is powering a new highly targeted digital campaign for Toyota that uses an algorithm to generate ad scripts.
Hyundai will shoot its Super Bowl ad live during the gameWed, 18, Jan 2017
New Chevy ad features Lego Batman with 'real people'Sat, 14, Jan 2017
Chevy's "Real People, Not Actors" focus group campaign just took on a new task: Giving a psychological assessment of Batman, Lego-style. Chevrolet also unveiled a life-size Lego Batmobile made from 344,187 Lego bricks and required 1,833 hours to build.
For Kia Niro launch, Messenger is the mediumSat, 07, Jan 2017
Kia is the first automaker to deploy a chat bot through Facebook's Messenger platform that presents shoppers with photos and descriptions of the new Niro crossover, and a chance to get their questions answered in real time.
Automakers, NASCAR surprise Mandel in AutoweekMon, 16, Jan 2017
Longtime Autoweek publisher Dutch Mandel took his own personal checkered flag at the end of 2016. After 32 years at the magazine - owned by Crain Communications, publisher of Automotive News - six seven automakers and NASCAR didn't let Mandel leave Detroit without a proper send-off.
Gulf States Toyota connects TV ads to dealer visitsThu, 12, Jan 2017
BMW to sit out Super Bowl for second straight yearMon, 09, Jan 2017
Buick back for the big gameWed, 11, Jan 2017
Mercedes jumps back into the Super BowlTue, 10, Jan 2017
A polar bear on ice. What could go wrong?Mon, 09, Jan 2017
White Bear Mitsubishi General Manager Richard Herod III was supposed to take a leisurely stroll on a hockey rink, along with the dealership's polar bear mascot, to pitch the Outlander crossover. But the bear could barely make it across the ice without falling. Instead of ignoring the wipeouts, the store store's ad agency compiled the hilarious tumbles into a blooper reel that White Bear posted on Facebook on Dec. 23. It soon went viral.