Marketing

2015 FRANKFURT AUTO SHOW

Hyundai concept will showcase brand's performance credentials

Aug. 26, 2015 11:07 CET

Hyundai is trying to burnish its performance credentials and will unveil an “ultimate concept car” at next month's Frankfurt auto show that expands on the company's sporty N subbrand and showcases racing design....
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New car technologies often unused by drivers, J.D. Power finds

1:00 pm U.S. ET | Aug. 25, 2015

A new study from J.D. Power suggests that automakers are investing billions into technologies that a considerable number of drivers aren't using. J.D. Power's first 2015 Driver Interactive Vehicle Experience Report found that at least 20 percent of new-vehicle owners have never used 16 of the 33 technology features measured....
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Edmunds tool speeds price data

12:01 am U.S. ET | Aug. 24, 2015

Edmunds.com has launched a tool that it says will increase the transparency of car-buying....
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Mercedes won't end Saints stadium pact with new 27-year Falcons deal

2:19 pm U.S. ET | Aug. 24, 2015

Mercedes-Benz doesn't have an option to end its naming rights agreement with the New Orleans Superdome and will now sponsor the stadiums for two NFL teams in the same division....
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Toyota will ban ads below invoice

12:01 am U.S. ET | Aug. 24, 2015

Toyota is preparing to ban dealerships from advertising vehicles at below-invoice prices, in line with a similar policy at Honda. Toyota-brand dealers are giving the plan mixed reviews....
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Cruise extravaganza is a dream for Dodge

12:01 am U.S. ET | Aug. 24, 2015

When affordable performance rides are your bread and butter, the Dream Cruise is a marketing bonanza, says Dodge boss Tim Kuniskis, whose brand is on a on a big performance kick....
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Shelby takes its muscle overseas -- and to the mall

12:01 am U.S. ET | Aug. 24, 2015

Shelby American will take its performance brand to China and other world markets...
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Tesla revamps retail stores, adds apparel, gear

12:01 am U.S. ET | Aug. 22, 2015

Tesla Motors is launching a wholesale revamp of its stores worldwide as the electric-car company prepares to introduce the Model X, its first SUV. The effort is largely devoted to telling the Tesla story, critical for a young company selling a product that remains mysterious -- and intimidating -- to most drivers....
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Toyota plans Olympic all-stars, report says

12:01 am U.S. ET | Aug. 22, 2015

Toyota will capitalize on its sponsorship of the 2020 Olympics by launching a string of new models tied to the games, including a taxi and fuel cell cars, a Japanese magazine reported....
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Mercedes to hang 3-pointed star on new home of Atlanta Falcons, report says

1:15 pm U.S. ET | Aug. 21, 2015

Mercedes-Benz is poised to secure the naming rights to a new stadium for the NFL's Atlanta Falcons, according to a report....
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Tesla to install charging stations at 30 high-end Airbnb properties

9:51 am U.S. ET | Aug. 21, 2015

Tesla is providing charging stations to Airbnb hosts on the West Coast as part of a partnership with the home-sharing startup....
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Jeep to serve as popemobile when pontiff visits U.S.

6:59 pm U.S. ET | Aug. 20, 2015

Pope Francis will use a modified Jeep Wrangler as his popemobile when he visits the United States in late September....
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Lincoln brings back McConaughey for new MKX ads

3:26 pm U.S. ET | Aug. 19, 2015

Actor Matthew McConaughey is getting behind the wheel of another Lincoln, the redesigned MKX crossover, for a series of commercials set to run next month....
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Hyundai affiliate Innocean partners with Horizon to form global media buying agency

10:39 am U.S. ET | Aug. 17, 2015

Bill Koenigsberg, CEO and founder of U.S. independent agency giant Horizon, has inked a deal that in one fell swoop creates a new media agency, brings in a massive account with Hyundia-Kia, expands his shop's reach globally and lays the groundwork for a new network....
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BEST PRACTICES

Dealer's drone shoots video to stand out

12:01 am U.S. ET | Aug. 17, 2015

The Jeff Wyler Automotive Family has purchased a drone to spice up promotions, social-media campaigns and vehicle-delivery celebrations....
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Millennials are developing parents' taste for Jaguars, Cadillacs

6:51 am U.S. ET | Aug. 17, 2015

Millennials are developing a taste for expensive -- and even luxury -- automobiles and taking out cheap leases so they can afford them. Lexus, Jaguar, Cadillac and Acura are among the top 10 brands leased by millennial buyers, along with other pricey cars like Subaru, Mini and Buick, according to Edmunds.com...
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Fine-tune your marketing message with help from experts

12:01 am U.S. ET | Aug. 17, 2015

With a constantly changing marketing landscape, how do you ensure that your message is on target and reaching new and diverse consumers? Five influential automotive marketing executives will speak on that topic at the Automotive News Marketing Seminar on Sept. 22 at the New York Marriott Marquis....
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Pebble Beach culminates auto-mania week

8:06 am U.S. ET | Aug. 16, 2015

When it began 65 years ago, the Pebble Beach Concours d'Elegance was just a one-day affair. Now the day has become a week. It includes road rallies, races, auctions, displays, seminars, exhibitions, parties and, underpinning it all, marketing....
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Dodge pitchman cruises into Detroit for a wild ride

12:01 am U.S. ET | Aug. 13, 2015

“Fast N' Loud” star Richard Rawlings was a featured guest Wednesday night during the Roadkill Nights “Powered by Dodge” event outside of the Pontiac Silverdome in suburban Detroit. The wild festivities included thrill rides in the Challenger and Charger SRT Hellcats along with the Viper, a giveaway of a Hellcat engine and smoky drag races....
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Nissan supplies campus car-sharing program

11:49 am U.S. ET | Aug. 13, 2015

Nissan will begin supplying cars to college students for $5 an hour through a campus car-sharing venture by Enterprise Rent-A-Car....
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How the elderly became the future of the U.S. auto industry

10:10 am U.S. ET | Aug. 12, 2015

American seniors have never been healthier or wealthier. At the same time, cars have never been crammed with more features to safeguard drivers with fuzzy vision, slow reactions, and stiff necks. This might just be the first time ever that one of the most promising demographics for U.S. automakers is represented by Social Security recipients....
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Cadillac seeks more 'autonomy' from GM, de Nysschen says

3:13 pm U.S. ET | Aug. 11, 2015

Cadillac will operate as a separate business unit from General Motors and report its own financial results within a few years, brand chief Johan de Nysschen said today....
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Detroit 3 will flex performance, marketing muscles at Woodward Dream Cruise

2:13 pm U.S. ET | Aug. 11, 2015

Dodge, Ford and Chevy are embracing speedsters this week as automakers seize on the Woodward Dream Cruise -- Detroit's annual automotive enthusiast extravaganza -- to create marketing buzz....
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Cars.com, LotLinx fill exec openings

3:03 pm U.S. ET | Aug. 11, 2015

Cars.com and LotLinx, marketing vendors for auto dealers, have filled executive vacancies....
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Hyundai hires Subaru veteran Evans to fill top U.S. marketing post

11:30 am U.S. ET | Aug. 10, 2015

Dean Evans, who managed the feel-good advertising at Subaru from 2011 to 2014 and pushed the automaker to concentrate more strongly on digital marketing, has been hired by Hyundai as its U.S. marketing chief....
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