Marketing

Smartphone app Zubie adds automotive retail and service perks

8:00 am U.S. ET | Dec. 18, 2014
Drivers don’t need a calendar to let them know when to go in for a service check -- Zubie can tell them. And now, the smartphone app is offering perks as well....
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U.S. market has never been more competitive, IHS says

7:00 am U.S. ET | Dec. 18, 2014
The battle for market share among the largest eight automakers in the U.S. has never been greater as the range between them continues to narrow, a report from IHS Automotive said today....
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JIM HENRY

Will the CFPB redefine “larger”?

12:01 am U.S. ET | Dec. 17, 2014
Auto industry watchers that formally weighed in on the Consumer Financial Protection Bureau’s definition of “larger” auto lenders took predictable positions before the public comment period closed last week....
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Volvo to skip most auto shows; focus will be on Detroit, Geneva, China

2:39 am U.S. ET | Dec. 15, 2014
Volvo is shifting its focus from auto shows to market more directly to buyers as part of a broader realignment of its marketing efforts that will place more focus on digital outreach. Starting next year, the company will take part in just one auto show per region, including the Detroit and Geneva auto shows....
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Hyundai moves money to regain mojo

12:01 am U.S. ET | Dec. 15, 2014
Determined not to let hard-won market share gains slip away, Hyundai Motor America CEO Dave Zuchowski is redirecting marketing dollars and asking for a bigger budget from his bosses in Korea....
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Ford deploys kiosks to push F-150

12:01 am U.S. ET | Dec. 15, 2014
But even before the new Ford F-150s arrive in showrooms in large numbers, some dealerships can give shoppers a good look at the redesigned pickup truck with video kiosks....
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Next Pennsylvania gov not quitting on blue Wrangler now

12:01 am U.S. ET | Dec. 15, 2014
Jeep has a history ferrying around heads of state. Some of the most iconic shots of Presidents Franklin D. Roosevelt and Dwight Eisenhower were taken while they were sitting in Jeeps. So it didn't seem too strange when Democrat Tom Wolf crisscrossed Pennsylvania in his 2006 blue Jeep Wrangler as he campaigned to become governor....
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Exciting stuff, those 'That's not a Buick!' ads

12:01 am U.S. ET | Dec. 15, 2014
Buick executives believe the ubiquitous TV commercials they've been running since spring -- "That's not a Buick!" -- are connecting with consumers. Now they've got scientific proof, of sorts....
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Mazda executives zoom, zoom past dealers

12:01 am U.S. ET | Dec. 15, 2014
Some car companies say thank you to their dealers with a trip to Hawaii. Racing-mad Mazda executives do it by challenging retailers on the track....
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NACTOY finalists announced

12:01 am U.S. ET | Dec. 15, 2014
The Ford Mustang, Hyundai Genesis and Volkswagen Golf were named finalists for North American Car of the Year, while the Lincoln MKC, Ford F-150 and Chevy Colorado were named truck/utility finalists....
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JAMES B. TREECE

FTC finds fine print too fine, imposes fines

12:01 am U.S. ET | Dec. 14, 2014
Dealers should remember Americans are getting older. And while smartphone screens are getting bigger, they're still dinky compared to that big-screen TV on your wall. Think big print....
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FTC launches second crackdown on auto dealer advertising

2:13 pm U.S. ET | Dec. 12, 2014
The Federal Trade Commission today charged two auto dealership groups with violating earlier orders from the FTC to avoid misleading advertising regarding payments and financing, such as improper use of fine print and failure to adequately disclose significant costs....
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JAMIE LaREAU

Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014
Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
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JACLYN TROP

Why Honda is touting its new 'Green Dealer' guide

8:00 am U.S. ET | Dec. 11, 2014
Honda is releasing its internal “Green Dealer” guide today to help automakers and other franchised businesses reduce their carbon footprints....
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Cars.com cuts 32 Chicago jobs

2:50 pm U.S. ET | Dec. 10, 2014
Cars.com cut 32 jobs last week at its Chicago headquarters in a 2.5 percent headcount reduction that comes just months after it was acquired by media giant Gannett....
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The ultimate marketing vehicle?

12:01 am U.S. ET | Dec. 8, 2014
The center stack is already a hub for entertainment and navigation, but what if it could help you get half off a turkey sandwich at a deli that's just around the corner? For automakers and their technology partners, it's an appetizing thought....
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Ford's Rewey innovated with SUVs, leasing

12:01 am U.S. ET | Dec. 8, 2014
Robert Rewey, a former Ford Motor Co. sales and marketing chief who helped make SUVs and other trucks popular by giving them carlike features and promoted leasing as an alternative to traditional financing, died Nov. 29 at his home in Palm Beach, Fla., after a brief illness. He was 76....
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Lexus adopts bolder, racier persona in ads

12:01 am U.S. ET | Dec. 7, 2014
Lexus' advertising is increasingly taking on the personality of its newest models: racier, more daring and with a hint of fun. Lexus is applying that strategy across several channels....
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Aston Martin reveals DB10 for next Bond film

11:09 am U.S. ET | Dec. 4, 2014
James Bond will get back behind the wheel of an Aston Martin in Spectre, the next film in the 007 series. But, the secret agent will get in something considerably newer than the DB5 from Skyfall....
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Cadillac names Publicis Worldwide as new global ad agency

11:23 am U.S. ET | Dec. 4, 2014
Cadillac today named Publicis Worldwide its new global advertising agency of record, replacing agencies controlled by Interpublic Group, which held the account since July 2013....
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LINDSAY CHAPPELL

Why it will be a different Nissan that returns to the Super Bowl

10:05 am U.S. ET | Dec. 4, 2014
Jeremy Tucker was still in college the last time Nissan ran an ad during the Super Bowl back in 1997. Now 38 and vice president of US marketing for the automaker, Tucker will execute Nissan's return to the high-profile advertising stage in February....
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Chevy Colorado edges Ford F-150 for Motor Trend Truck of the Year honor

7:00 am U.S. ET | Dec. 3, 2014
Motor Trend named the 2015 Chevrolet Colorado pickup its Truck of the Year, edging out Ford's aluminum-bodied F-150....
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Tesla Model S beats out Porsche in owner-satisfaction survey

10:40 am U.S. ET | Dec. 3, 2014
Tesla Motors drivers were more likely than Porsche owners -- or anyone else -- to say they’d buy their cars again in this year’s edition of the closely-watched Consumer Reports buyer survey....
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Bob Thomas, former U.S. boss of Nissan, dies at 69

7:09 am U.S. ET | Dec. 3, 2014
Bob Thomas, who led Nissan's United States sales operations in the 1990s before joining AutoNation and Edmunds, has died in Hawaii. Thomas died November 23 after a brief illness, according to friends and former colleagues. He was 69....
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Nissan returns to Super Bowl advertising after nearly two decades

10:26 am U.S. ET | Dec. 2, 2014
Nissan is returning to Super Bowl advertising after nearly 20 years away. A Nissan spokesman declined to say when the 60-second spot would run but confirmed that it will appear in-game and not during halftime....
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Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

Canadian dealer buries a Jeep, hires an ambassador and puts on the Ritz

At Bay King Chrysler, Dodge, Jeep, Ram in Hamilton, Ontario, dealer Jamie Richter has put luxury-hotel touches in his new showroom. They include concierges who see to the needs of service customers. Mon., December 15
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