NSX returns to Japan as an American hybrid importWed, 24, Aug 2016
The NSX sports car is making a long-awaited homecoming in Japan that underscores the global ambitions of a halo hybrid that must do double duty for the Acura and Honda brands.
Mercedes-Benz launches 'Timeless' Federer ads for U.S. OpenWed, 24, Aug 2016
As the U.S. Open tennis tournament nears, Mercedes-Benz is teaming with one of the game's all-time greats in a humorous ad campaign. “Timeless” features the Mercedes SL and Roger Federer -- in multiple forms.
Dallas dealership group fined for violating 2014 FTC consent orderThu, 18, Aug 2016
Southwest Kia, which operates three dealerships in the Dallas area, will pay an $85,000 penalty to settle charges by the Federal Trade Commission that it violated a 2014 consent order that prohibited it from deceptive advertising, the agency said.
Nissan goes Rogue with Star Wars promotionMon, 22, Aug 2016
Nissan has gone Rogue. The automaker is partnering with Lucasfilm in a promotional campaign supporting Rogue One: A Star Wars Story, which hits theaters Dec. 16.
Store turns Pokemon Go players into vehicle buyersSat, 20, Aug 2016
Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. By playing off the latest craze, he can build rapport in a low-key way with consumers drawn to his store's lots.
Amazon, Hyundai team up for on-demand test drivesFri, 19, Aug 2016
An on-demand test-drive program in Los Angeles and Orange County will allow people to book test drives of Hyundai Motor America vehicles via Amazon's Prime Now service. . The program, "Prime Now. Drive Now.," will run this weekend and next weekend.
Automotive marketing drives Woodward Dream CruiseFri, 19, Aug 2016
The Woodward Dream Cruise draws more than 1 million people north of Detroit every year for days of pure automotive bliss. All those eager eyeballs in one location means a prime marketing opportunity for the Detroit 3.
Auto advertising not making big impression during first week of Olympics, index saysThu, 18, Aug 2016
Four automotive brands are among the top 10 advertising spenders for the 2016 Olympics, yet none managed to make a significant impact in U.S. consumer perception compared with all other brands during the first week of the games, YouGov BrandIndex reported Wednesday.
Nissan to dangle 5-year, 100,000-mile warranty on 2017 Titan lineupMon, 15, Aug 2016
Nissan will offer a five-year/100,000-mile, bumper-to-bumper warranty on the 2017 Titan as it prepares to launch two new, volume variants of the large pickup. With the expanded warranty, Nissan hopes the Titan, still unfamiliar to many pickup buyers, will garner more consideration from truck shoppers.
2017 Genesis G90Mon, 15, Aug 2016
Though it will carry the torch for the new Genesis luxury division, the 2017 G90 is a spiritual successor to the earlier Hyundai Equus.
Google now lets ads say moreMon, 15, Aug 2016
Google rolled out changes to its search-ad format in late July that give retailers more characters to work with. As a result, auto dealerships can make the sales pitches in their search ads more descriptive.
For Genesis, this is just the beginningSun, 14, Aug 2016
Genesis' general manager Erwin Raphael is fine with having just a pair of larger sedans in his arsenal for now. Until the G70 compact sport sedan kicks off a product onslaught in 18 months, he says, there's plenty of work to do shaping and preparing Hyundai's luxury brand itself.