Peter Schwarzenbauer


BLOG: Heavy European presence boosts Tokyo show

12:01 am U.S. ET | Oct. 29, 2015

Many European automaker CEOs attended this year's Tokyo auto show, giving a big boost to an event that has been overshadowed by the growing might of rival shows in China....
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Mini bets on 'very emotional' Clubman

12:01 am U.S. ET | Sept. 21, 2015

Mini is banking the new Clubman wagon will set itself apart from competitors in the compact segment because it's different - and emotional, said the brand's global chief....
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BMW eyes new business opportunities with autonomous cars

Sept. 16, 2015 09:58 CET

BMW is rethinking its products, design and business models for the advent of driverless cars, said Peter Schwarzenbauer, the group's Mini boss. The executive added that the competitive advantage for premium carmakers will be based on their ability to offer a portfolio of transport options far beyond just selling cars....
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BMW exec explains why less is more for Mini brand

Aug. 5, 2015 06:01 CET

BMW's board member in charge of Mini, Peter Schwarzenbauer, is reducing the brand's range to five models -- dropping the slow-selling Roadster, Coupe and Paceman. He admits that the move is controversial because it runs counter to the belief that more models mean more volume....
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Rolls-Royce's China sales drop on luxury crackdown

June 25, 2015 10:39 CET

Rolls-Royce sales are being hit by a "cool wind blowing in China," said the executive in charge of the ultraluxury brand, as the nation's wealthy pull back from ostentatious purchases amid a government crackdown on conspicuous consumption....
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Mini's Vision yet to come into focus

12:01 am U.S. ET | June 15, 2015

Mini is still examining whether it can make a business case for its Superleggera Vision roadster, according to Peter Schwarzenbauer, head of the Mini, Rolls-Royce and BMW Motorcycle brands. “The interest was tremendous when we showed this concept car," he told the annual Automotive News Europe Congress....
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Auto execs warn UK exit from EU would be 'bad for both'

June 12, 2015 09:33 CET

Multiple automotive bosses -- including the heads of four iconic British brands -- urged the UK to remain in the European Union in the interest of both sides during the Automotive News Europe Congress....
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Mini still mulling Superleggera roadster production

June 10, 2015 15:04 CET

Mini is still examining whether it can make a business case for its Superleggera Vision roadster, a senior BMW executive said....
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German automakers fear possible UK exit from EU

May 29, 2015 10:42 CET

As the UK prepares to make a decision on its future within the EU, German companies are beginning to count the cost of a possible exit, with automakers such as BMW possibly having the most to lose....
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Mini and Rolls leader to speak at congress

12:01 am U.S. ET | April 20, 2015

BMW board member Peter Schwarzenbauer, who is leading Mini and Rolls-Royce through periods of major change, will speak at the Automotive News Europe Congress on June 10 in Birmingham, England....
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BMW's expansion in N. America will counter cooling China

March 21, 2015 06:01 CET

BMW's decision to add a car plant in Mexico was motivated by a desire to reduce its reliance on the cooling Chinese market, CEO Norbert Reithofer said. BMW plans to build up to 150,000 cars a year at a new factory in Mexico starting in 2019....
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Mini Superleggera roadster still under discussion, 'mini Mini' unlikely, top exec says

March 18, 2015 06:01 CET

BMW has not approved a roadster based on the Superleggera concept for its Mini brand nor a “mini Mini” that would be built with Toyota, Mini's top executive, Peter Schwarzenbauer, said....
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BMW's sales crown scrutinized as profits shrink, rivals catch up

March 17, 2015 15:58 CET

BMW's record car sales have meant big profits that have funded incentives and investment in new technologies. But competitors are catching up and profits are shrinking. Some industry observers are wondering if the "sales grow, profits look after themselves" formula still works....
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BMW CEO Reithofer sees challenges mounting for his successor

March 4, 2015 21:46 CET

The new boss of BMW Group, Harald Krueger, will have to cope with the rise of electric cars, automated driving and new competitors, as well as the traditional uncertainties over consumer demand and fuel prices, the company's outgoing CEO, Norbert Reithofer, said....
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Mini expects profit boost from leaner lineup

Jan. 19, 2015 06:01 CET

BMW is trimming its Mini lineup from eight models down to five to boost the brand's prospects of long-term profitability. The carmaker is expected to discontinue three slow-selling vehicles -- the Coupe, Roadster and Paceman....
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Mini to pare lineup to 5 models

12:01 am U.S. ET | Dec. 15, 2014

By 2020 at the earliest, Mini's lineup will have only five models, down from seven today....
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BMW tackles car sharing in London after Daimler's exit

Dec. 6, 2014 06:01 CET

BMW has launched its car-sharing service in London, barely six months after Daimler said it was quitting the city with its service. A strong culture of private car ownership and parking problems make London difficult for car-sharing schemes....
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GM's Barra: Tapping into ideas from Silicon Valley

GM's Barra: Tapping into ideas from Silicon Valley

General Motors CEO Mary Barra comments on lessons from mom; girls who shy away from math; slicing a 10-page policy down to two words; tapping millennials to erase stupid habits; taking regular trips to Silicon...
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