John Mendel

Acura sees its future in stronger sedans

12:01 am U.S. ET | Nov. 29, 2015

Despite decades of muddled brand identity and mixed success with its vehicles, Acura has no plans to borrow a page from Hyundai's playbook as it launches the Genesis brand, or any other luxury brand's, for that matter. Instead, Acura needs to play to its own strengths in the crossover market while squarely addressing its weaknesses in sedans, says American Honda Executive Vice President John Mendel....
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Why is Honda so bullish about the Civic?

12:01 am U.S. ET | Oct. 19, 2015

Honda is bullish on the prospects for its forthcoming Civic lineup, even in the face of flat or declining car sales. Why? It's got a couple of aces up its sleeve....
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Honda's Accavitti leaves top post at Acura

5:45 pm U.S. ET | July 27, 2015

Mike Accavitti, vice president and general manager of Acura, has abruptly left the company and has been replaced by Jon Ikeda, American Honda Motor said. Ikeda was formerly division director of auto design at Honda's R&D Americas division and has been with Honda since 1989....
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Honda will drop CNG vehicles to focus on hybrids, EVs

1:39 pm U.S. ET | June 15, 2015

Honda is reworking its alternative powertrain strategy to focus on hybrids and EVs, and will phase out efforts to commercialize cars powered by compressed natural gas. A new plug-in vehicle, a new battery-electric car and a new hydrogen fuel cell vehicle are all on tap, and Honda is expecting them to combine to generate significant sales volumes....
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BLOG: Why Honda's Mendel doesn't care about Nissan

12:20 pm U.S. ET | April 2, 2015

Nissan has outsold Honda in each of the last three months, but Honda's John Mendel isn't bothered by it. “I don't give a damn about Nissan,” the executive vice president of American Honda told reporters at a roundtable discussion after Honda unveiled a Civic coupe concept at the auto show here....
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Expecting truck boom, Honda takes Acura MDX to 2nd plant

12:01 am U.S. ET | Feb. 16, 2015

Honda Motor Co. plans to spend $85 million to enable its East Liberty, Ohio, plant to produce a fourth nameplate, a move stemming from the company's bullish outlook for North American truck sales....
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