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Germain Automotive Group is in the subscription car business to attract new customers, drive revenue and prepare for a changing future.
Momentum Motorcars in Atlanta serves as a role model to franchise dealers on how to do subscription selling.
Warren Henry Auto Group started a subscription program that's inspiring the group to develop an operational platform to help other dealers run subscription models.
Dealer Don Flow had tried to come up with a way to let customers swap vehicles frequently; the advent of vehicle subscription services now makes it possible -- and profitable for him.
Some dealers are offering subscription programs to ensure the retailers remain relevant as automakers also experiment with the business model.
Mercedes-Benz's vehicle-subscription pilots in Nashville and Philadelphia will run for at least a year and directly involve dealers in what CEO Dietmar Exler called an opportunity to learn.
They're trying to avoid getting passed by competitors, without alienating the franchised dealers who have been the foundation of their retail operations for more than a century.
As is the nature of subscriptions, the cost depends on the plan. It's no different when it comes to vehicle subscriptions.
The way consumers choose their next car might have more in common with Netflix than the traditional retail system that's defined the automotive industry for more than a century.
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