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Here's a timeline of notable events, sales figures, advertising campaigns and vehicle launches during Subaru of America's first 50 years in the U.S.
Malcolm Bricklin's most lasting contribution to the auto industry came in the 1960s, when he co-founded Subaru of America with business partner Harvey Lamm.
Detroit might not have been the easiest place to open a Japanese brand dealership in the 1970s, but Hodges Subaru has thrived.
Before Subaru of America found "Love," the company endured nearly 40 years of advertising heartbreak.
It was Tim Mahoney — now Chevy's global marketing chief — who brought the love to Subaru in 2007.
Subaru of Indiana Automotive has mirrored the brand's sales growth in the U.S. since it opened.
Subaru of America, the Japanese automaker celebrating its 50th anniversary in the U.S. this year, may appear to be unstoppable at the moment. But that hasn't always been the case.
Subaru of America's 50th anniversary is a perfect time to contemplate what has made this brand so successful.
Malcolm Bricklin and Harvey Lamm have slowed down a step or two, but neither is ready to fully retire.
Subaru of America co-founder Harvey Lamm not only drove the U.S. distributor's success, he instituted changes that affect the entire industry today.
Boch Enterprises, Subaru's powerhouse distributor in New England, has been along for a great ride.
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