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Dealerships nationwide are adopting 60 minutes as the gold standard for completing a new-car transaction. They are also learning how tough it is to reach the goal.
What can go wrong in stores that pride themselves in getting customers through the sales process in 60 minutes? Not much, but there are unforeseen hiccups.
Sonic Automotive is spending tens of millions of dollars to transform the customer buying experience in the company's dealerships. The goal is to get buyers in and out the door faster.
Software vendors are helping dealers in the quest for faster vehicle transactions when they are not tripping over each other.
Dealerships are searching for ways that get customers through the trade-in appraisal as quickly and painlessly as possible.
Berger Chevrolet, a single-point family store under the fourth-generation leadership of dealer principal Matt Berger, pursues speedy transactions of 60 minutes, 90 minutes at the outside.
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