Dodge 100th Anniversary

DEFINING DODGE

After 100 years, Dodge's identity still tough to pin down

12:01 am U.S. ET | June 16, 2014
Dodge's muddled history explains why it's hard today to say clearly what the brand is all about.

DODGE 100

From bicycles to bankruptcy, a Dodge century

12:01 am U.S. ET | June 16, 2014
From Dodge's quick rise as an early 20th century supplier to its tumble as part of Chrysler's bankruptcy during the 2009 industry collapse, the brand has survived as an American icon.

RICHARD JOHNSON

Dodge touted 'old lady,' then kicked her to curb

12:01 am U.S. ET | June 16, 2014
When muscle car enthusiasts refer to Dodge -- now celebrating its 100th anniversary -- as one of the great brands of the '60s and '70s, I have a different kind of "60s and 70s" in mind.

ULTIMATE SURVIVOR

10 people who shaped Dodge after founders' deaths

12:01 am U.S. ET | June 15, 2014
The Dodge brand was founded 100 years ago by two brothers who were confident that they could best the established competition. But after the founders died young, the brand thrived with help from Walter P. Chrysler, Richard Petty and Hal Sperlich.

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