Juergen Stackmann

VW launches ad campaign without 'Das Auto' slogan

Feb. 5, 2016 06:01 CET

Volkswagen is launching an advertising campaign in Europe this month that will also roll out globally aimed at winning back trust and sales lost through its diesel emissions-cheating scandal. The campaign drops the slogan "Das Auto" previously used by the automaker in its marketing....
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THE VW DIESEL CRISIS

VW names Mueller as Winterkorn's successor; Seat, Skoda get new CEOs; sales chief is out

Sept. 25, 2015 14:11 CET

VW Group's supervisory board named Matthias Mueller as the automaker's new CEO. Sales boss Christian Klingler is out, Winfried Vahland will lead North America operations and Audi sales chief Luca de Meo will head the Seat brand....
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NICK GIBBS

BLOG: VW's Seat brand puts brakes on sportiness to lure family buyers

12:01 am U.S. ET | July 12, 2015

VW's Spain-based Seat brand is no longer the “Spanish Alfa Romeo” after moving away from its sporty image, CEO Juergen Stackmann said. Nowadays, the marque aims to win family buyers, he said....
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VW's Seat mulls China sales with new SUV

July 10, 2015 06:01 CET

VW's Seat brand could sell its forthcoming compact SUV in China in one of the few segments still posting growth in the world's largest auto market. Seat had planned to launch sales in China in 2012 but postponed the move to concentrate on fixing its money-losing European operations....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

VW's Seat brand targets women, will add crossovers to boost profits

June 3, 2015 06:15 CET

VW Group's Seat brand posted its first quarterly profit in seven years last month, but CEO Juergen Stackmann must still overcome big challenges to make the brand a consistent money-maker. Stackman discussed some of these issues including crossovers, attracting women buyers and resuming China sales with Automotive News Europe....
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AUTOMOTIVE NEWS EUROPE E-MAGAZINE

Check out the ANE e-magazine for June

June 1, 2015 06:01 CET

The latest issue of the Automotive News Europe e-magazine is ready for you to view. This month's edition looks at why Europe's stronger-than-expected sales rebound is unlikely to provide an equally large boost to profits....
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ANE's June e-magazine goes live Monday

May 29, 2015 06:01 CET

The latest issue of the Automotive News Europe monthly e-magazine goes live on Monday, June 1. This month's edition looks at why Europe's stronger-than-expected sales rebound is not expected to provide an equally large boost to profits....
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VW's Seat brand bets on SUVs for profitability

May 3, 2015 06:01 CET

Seat is mulling a family of SUVs as it seeks to boost volume and become sustainably profitable. The brand's first SUV, a compact, will go on sale next year. At the Geneva auto show last month Seat previewed the 20V20 concept, a midsize SUV that could go on sale by 2020....
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