FCA's Fiat, Alfa Romeo, Jeep and Abarth brands will not take part in this year's Paris auto show, according to French media reports. FCA joins automakers including Ford and VW brand in skipping one of Europe's top showcases for product debuts.
The Alfa Romeo 8C is still a bit of a mystery to many in the U.S. The model was offered in only a handful of dealerships when Alfa Romeo "returned" to the United States 10 years ago with a single model.
Fiat Chrysler Automobiles CEO Sergio Marchionne has put to rest any lingering hope that the Fiat brand has a significant future in North America. For long-suffering Fiat dealers in the U.S., the brand's bleak product future is a bitter pill to swallow.
Automakers such as Aston Martin and McLaren are increasingly launching hypercars, which help them raise the profile of their brands. Limited production runs sell out before the cars are even built, despite multi-million euro price tags.
If FCA's five-year forecast comes to pass, dealers will get products including a new three-row Jeep Grand Cherokee, a midsize Ram pickup, several new or updated Alfa Romeos, a Tesla-fighting Maserati coupe and a midsize Maserati plug-in hybrid crossover.
The Fiat brand in Europe will be reduced to a few models based around the electrified 500 family and the Panda. The Tipo compact car will be pulled from European markets and the Punto subcompact's axing has been confirmed.
Fiat Chrysler will not present a future plan for its eponymous Fiat and Chrysler brands, as well as Dodge and Lancia -- placing those storied but troubled mass-market brands' futures in question -- according to a schedule of presentations listed by FCA for the daylong event on Friday.
Sergio Marchionne's last hurrah as CEO of Fiat Chrysler entails betting the carmaker's future on Jeeps and Maserati luxury cars while downsizing its namesake brands, people familiar with the matter told Bloomberg. The company is considering ending sales of Fiat cars in North America and China in the coming years, while mostly confining Chrysler to the United States.
When Fiat Chrysler presents its 2018-22 business plan June 1, the biggest question mark will be the future of the Fiat brand, which has been losing share steadily in its two main markets — Europe and Brazil — and is disappearing in the U.S.
FCA CEO Sergio Marchionne is preparing to unveil a sweeping transformation of production in Italy that will see the automaker stop building the Fiat Punto and Alfa Romeo MiTo small cars in favor of Maserati and Jeep models, Bloomberg reported.
Fiat Chrysler CEO Sergio Marchionne called for a cooling-off over U.S. threats to impose tariffs on steel, aluminum and European car imports, warning the resulting "noise" was complicating talks on the future of NAFTA.