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Did automakers' Super Bowl ads hit or miss with (or without) celebs?

1:15 pm U.S. ET | Feb. 1, 2015
The Super Bowl's pregame teaser barrage is officially over. Now it's time for the main event. So far, it's been the year of the celebrity for auto advertisers....
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Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence

7:30 pm U.S. ET | Feb. 1, 2015
Nissan's 18-year hiatus from the Super Bowl ended tonight — thanks to a simple question from sales and marketing chief Fred Diaz: “Why aren't we in the Super Bowl?”...
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Mr. Cub made history in the car business, too

12:01 am U.S. ET | Feb. 1, 2015
Here's a largely forgotten fact about Chicago Cubs legend Ernie Banks, who died Jan. 23 at 83: He was a Ford dealer from 1967-71....
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Toyota thinks TRD to win younger buyers

12:01 am U.S. ET | Feb. 1, 2015
Since 2007, Toyota has been racing the nation's best-selling car, its Camry sedan, in the nation's most-watched motor sports series: NASCAR. Now, it hopes to finally leverage some of that track cred in the showroom as part of President Akio Toyoda's bid to zest up the brand's stodgy image and win over younger shoppers....
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KRISHNAN ANANTHARAMAN

One vehicle that deserved a Super Bowl ad

12:01 am U.S. ET | Jan. 31, 2015
Back in January 2009, GM didn't have money for a Super Bowl commercial, but if it could have scraped together the funds, it had a golden opportunity to introduce the masses to the Chevy Volt....
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DAVE GUILFORD

Volvo and the 'sweet hereafter'

12:59 pm U.S. ET | Jan. 30, 2015
Excruciatingly long product lead times have always challenged automakers, who have to figure out what will sell four or five years hence. But they’re tough on dealers, too, who face lengthy product droughts while hearing -- literally for years -- about the really sweet stuff that’s on the way....
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Millennials will grow to 25% of U.S. market in 2015, TrueCar says

12:37 pm U.S. ET | Jan. 30, 2015
Millennials will become a serious force in the US car market in 2015, TrueCar said in a new report this week. The car-buying site estimates that the group will purchase 4.24 million vehicles to compose 25 percent of the new-vehicle market and generate $135 billion in revenue....
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Audi could hit 2 million sales goal ahead of 2020

Jan. 30, 2015 15:43 CET
Audi could reach its goal of 2 million sales a year before its 2020 target, helped by models such as the A4 sedan, the flagship Q7 SUV and the R8 sports car, CEO Rupert Stadler said....
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Renault will increase dealer rebates in China as market demand slows

Jan. 30, 2015 11:32 CET
Renault will give its China dealers more rebates and moderate sales targets as demand cools. Sales growth of passenger vehicles in China will probably slow to 8 percent this year from 10 percent in 2014, according to an industry association....
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Fiat Chrysler to air 3 Super Bowl ads

4:21 pm U.S. ET | Jan. 29, 2015
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in the second quarter....
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Ford's 2014 profit fell 56 percent amid new-product blitz

7:00 am U.S. ET | Jan. 29, 2015
Ford posted a drop in fourth-quarter profit and said earnings fell 56 percent in 2014 as it introduced 24 vehicles worldwide while US market share declined. CFO Bob Shanks predicted "a lot of strong growth numbers from Ford in 2015."...
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VW could beat 5 million euro savings goal, exec says

Jan. 29, 2015 16:09 CET
VW Group ought to be able to cut costs at its passenger-car brand by "substantially more" than the 5 billion euros ($5.7 billion) planned by the carmaker's top management, VW works council chief Bernd Osterloh said....
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DIANA T. KURYLKO

Volvo's interception not likely to win the game

6:43 am U.S. ET | Jan. 29, 2015
Volvo wants some of the attention the big boys with fat wallets will get during the Super Bowl....
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Nissan teases Super Bowl ad; full reveal will wait until big game

11:23 am U.S. ET | Jan. 28, 2015
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. The automaker unveiled a 10-second teaser today featuring Chapin's song “Cat's in the Cradle.”...
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JIM HENRY

Auto lenders cite discipline with U.S. sales booming

11:00 am U.S. ET | Jan. 28, 2015
“Discipline” was the watchword for auto lenders in panel discussions and interviews in and around the National Automobile Dealers Association convention....
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Auto sales forecast calls for a hot January

4:00 pm U.S. ET | Jan. 27, 2015
Forecasters say U.S. auto sales have begun 2015 much stronger than 2014, when a deep freeze kept shoppers away from many dealerships in much of the country. General Motors is expected to post nearly a 20 percent increase, with the other Detroit 3 automakers also on track for double-digit gains....
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Kia returns to Super Bowl for 6th consecutive year

6:26 am U.S. ET | Jan. 27, 2015
Kia's 2015 Super Bowl commercial will star Pierce Brosnan parodying his role as James Bond....
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Renault poised for big boost from new SUV

Jan. 27, 2015 06:01 CET
Renault's new Kadjar will become a top-seller in Europe's key compact SUV segment, according to a forecast. The French automaker needs a boost after its Koleos flopped in a fast-growing niche dominated by alliance partner Nissan's Qashqai....
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TrueCar: App can 'hypertarget' consumers

12:01 am U.S. ET | Jan. 26, 2015
Online car-buying service TrueCar said the mobile app it will release this year will enable dealers and automakers to collect an unprecedented amount of information on customers....
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EJECTING CD PLAYERS

Hyundai's new infotainment strategy: Leveraging smartphone apps

12:01 am U.S. ET | Jan. 26, 2015
Over the next few years, Hyundai plans to remove CD players from mainstream cars such as the Elantra and Sonata as it rolls out an infotainment system called Display Audio that's built around Apple's CarPlay and Google's Android Auto interfaces....
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THE CAT COMES BACK

Jaguar expects record rewards from huge investments in products and plants

12:01 am U.S. ET | Jan. 26, 2015
Jaguar appears poised to have a record 2015 and to keep increasing global sales to well more than 200,000 this decade as a massive investment in products, plants and underpinnings starts to pay dividends, executives and analysts say....
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Mercedes debuts Super Bowl ad on 'Ellen' show

3:49 pm U.S. ET | Jan. 26, 2015
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show”...
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BMW Super Bowl ad compares i3 with early Internet

10:20 am U.S. ET | Jan. 26, 2015
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1994. BMW debuted the 60-second ad today -- its first Super Bowl ad in four years -- on NBC's “Today.” It will run during the first quarter....
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VW reaches pact with China dealers

Jan. 26, 2015 11:24 CET
VW says it has reached an agreement with its dealers in China and pledged to continue setting reasonable sales targets to ensure a financially sound distribution network as demand in the world's biggest auto market slows....
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How VW veered off target

12:01 am U.S. ET | Jan. 26, 2015
Competition has heated up, the Jetta and Passat have cooled off, and with back-to-back yearly declines, VW has missed out on a key boom period in US auto sales -- a sore spot with dealers who made big bets on sustained sales growth....
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