Robert Cox, ad man behind Ford's 'Quality is Job 1' pitch, diesWed, 29, Jun 2016
Robert Cox, an outspoken New York advertising executive who helped Ford embrace the slogan “Quality is Job 1” in the 1980s and later crafted ad campaigns for Honda and Saturn, has died. He was 78.
Automakers rank high on annual ad-spending listTue, 28, Jun 2016
The Detroit 3 held their top-10 rankings unchanged on Advertising Age's list of the 200 Leading National Advertisers for 2015. Most other automakers slipped, as companies such as Amazon, Expedia and Merck climbed.
Ford Escape stars in new series on Verizon video platformMon, 27, Jun 2016
The 2017 Ford Escape will help people avoid “capture” in a new series airing on Verizon’s recently-launched video platform. "The Runner," an original series from executive producers Ben Affleck and Matt Damon, will appear on Verizon's Go90 mobile video service, the company said Monday.
Cleveland got its trophy, and slam-dunk adMon, 27, Jun 2016
When the Cleveland Cavaliers trailed the Golden State Warriors two games to one in the NBA Finals and things looked bleak, ad agency Tier10 shot an inspiring spot for the Northern Ohio Honda Dealers Association about the power of belief.
FCA launches latest Chrysler Pacifica ads with comedian Jim GaffiganTue, 21, Jun 2016
The latest chapter of Chrysler's Pacifica “Dad Brand” campaign launched over Father's Day weekend. The spots feature actor and comedian Jim Gaffigan, who also appeared in the campaign's first set of videos in April.
Toyota pitches its hybrids in diesel-friendly EuropeMon, 20, Jun 2016
Automakers have plenty to fret about in Europe. Toyota Motor Corp. is coping with it all by focusing on building market share, selling more hybrids and boosting production to give its European dealers more locally built products.
Picking up some stampsMon, 20, Jun 2016
On July 15, the U.S. Postal Service will issue another set of stamps in its "America on the Move" series paying tribute to classic American vehicles.
Buick kicks off Envision campaign with new commercialThu, 16, Jun 2016
Buick is launching an advertising campaign for the Envision compact crossover Thursday during the U.S. Open golf tournament, marking the rollout of the brand's first major vehicle launch in more than three years.
Buick, GMC ad agencies consolidated by parent PublicisWed, 15, Jun 2016
Publicis Groupe has made a key leadership change on its GM account -- handling Buick and GMC -- as it combines the Detroit offices of Leo Burnett's and DigitasLBi to service the automaker as a single unit.
Honda joins pickup bed fray between Chevy, FordMon, 13, Jun 2016
Honda is stepping into the battle between Ford and Chevrolet over the strength of their pickup truck beds.
AT&T touts its car connectionsMon, 13, Jun 2016
AT&T, which provides wireless services for a growing number of automotive brands, has launched its first ad campaign touting the benefits of wireless connectivity in vehicles. It's a notable shift in the world of connected-car advertising, with a service provider - instead of an automaker - taking the lead role.