Pia Krix

E-Mail: pkrix@craincom.de

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Recent articles
BMW CEO sees billion-euro challenge to meet EU's CO2 target
July 8, 2014 06:15 CET
BMW CEO Norbert Reithofer says the cost to meet tougher EU CO2 limits due in 2021 will cost the carmaker billions of euros, but he's confident that a new engine family wi ...


BMW's big workload: New segments, growing lineups
12:01 am U.S. ET | June 2
BMW will continue to enter new segments as it expands its lineup of X-model crossovers, says CEO Norbert Reithofer. The group also will add vehicles using its new front-w ...


Stadler confident Audi will keep lead over Mercedes despite product trough
May 12, 2014 06:01 CET
Audi CEO Rupert Stadler is confident that his automaker will remain the world's second-largest premium brand after BMW this year despite a product trough and a big challe ...


Special Report
Fewer bosses, Disney savvy, $2 idea lift stores

Fewer bosses, Disney savvy, $2 idea lift stores

A Chrysler Group dealership chain is stripping away layers of management to sell cars faster. A Chevrolet-Cadillac store is enchanting customers through Disney training. Mon., July 21
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