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Brash Silicon Valley upstarts see the auto industry as ripe for disruption. The industry is slow to change, they say, and they argue it's time to rethink the ways in which vehicles are powered, sold and owned. But disrupters are running into the same problems that the traditional auto industry has faced for decades.
Volvo hopes so as it takes bold steps to re-establish itself as more than a niche brand for staid college professors and safety-obsessed parents.
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