Hans Greimel

Asia Editor, Tokyo

Address: Yurakucho Denki Bldg., 20 Floor
1-7-1 Yuraku-cho, Chiyoda-ku
100-0006 Tokyo, Japan
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com

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Recent articles
Toyota to boost Mexico truck plant capacity by 41%
8:50 pm U.S. ET | Sept. 17 | UPDATED: 9/18/14 6:24 am ET - corrected
As Toyota ponders its first full assembly plant in Mexico, it plans to boost capacity at its existing factory there almost 40 percent to feed demand for trucks. ...


Nissan transforms Japanese plant
12:01 am U.S. ET | Sept. 15
With a stern foreman clocking their efforts on his stopwatch, the Chinese apprentices snap together their first Nissan vehicle, brick by brightly colored plastic brick. ...


Redesigned Mazda2 aims to break from subcompact pack
12:01 am U.S. ET | Sept. 15
Not long ago, the term "subcompact car" was all but synonymous with "Japanese import." ...


Japan exports fall despite favorable yen
12:01 am U.S. ET | Sept. 15
Japan's auto exports finally may be decoupling from the yen after decades of yo-yoing up and down with exchange rates. ...


BMW veteran takes charge of Infiniti
12:01 am U.S. ET | Sept. 15
BMW veteran Roland Krueger has been named to head Nissan's leaderless Infiniti luxury unit. ...


Athletic Mazda2 debuts as test on many levels
9:00 pm U.S. ET | Sept. 10
Mazda unveiled a more athletic fourth-generation Mazda2 hatchback late Wednesday, deploying its latest Skyactiv drivetrain and chassis technologies into the subcompact se ...


Nissan taps BMW's Krueger to head Infiniti
9:30 pm U.S. ET | Sept. 9 | UPDATED: 9/9/14 9:40 pm ET - adds link to statement
Nissan has poached BMW veteran Roland Krueger to head its leaderless Infiniti luxury unit, lending a touch of German flair to a brand struggling to break out of the secon ...


Musk anticipates another Tesla-Toyota project in 2-3 years
6:30 am U.S. ET | Sept. 8
Tesla CEO Elon Musk says his company and Toyota could team on another “significant” joint project in two or three years, and at higher volumes than the soon-t ...


Mazda's MX-5 Miata gets shorter, sportier
12:01 am U.S. ET | Sept. 8
Mazda Motor Corp. unveiled a shorter and lighter MX-5 Miata to burnish its brand image with a sportier yet more fuel-efficient roadster. ...


Mazda splurges on MX-5 Miata debut and celebration
7:47 am U.S. ET | Sept. 6
Mazda is a tiny carmaker on a shoestring budget. ...


Nissan exec Palmer leaves to become Aston Martin CEO
Sept. 2, 2014 08:56 CET | UPDATED: Sept. 2 11:32 CET - adds Aston Martin statement
Andy Palmer, the car-guy chief planning officer at Nissan, who was once tipped as a possible future CEO, is leaving the company to head UK sports car maker Aston Martin. ...


Employment slips at Japanese-brand stores
12:01 am U.S. ET | Sept. 1
Employment at Japanese-brand dealerships in the U.S. slid in 2013, even as manufacturing jobs expanded at Japanese auto companies' U.S. factories, an annual survey found. ...


Why GM struggles in Japan
12:01 am U.S. ET | Aug. 31
Selling General Motors' U.S.-built vehicles in Japan has never been easy and these days it is harder than ever. ...


Lexus NX may challenge RX for brand sales leader outside U.S.
6:51 am U.S. ET | Aug. 29
The new Lexus NX compact crossover, already racking thousands of orders in Japan, may unseat big sibling RX as the luxury brand's top global nameplate. At least outside t ...


Subaru casts wider net with safer, greener WRX
1:42 pm U.S. ET | Aug. 27
Subaru hopes the redesigned WRX line will capture a wider customer base with better fuel economy and safety features after spinning off the nameplate from its Impreza sta ...


See the wild Lexus NX spot too retro for outside Japan
10:35 am U.S. ET | Aug. 27
Drifting cars, techno music, string bikinis and foam parties. At first glance, Lexus' new “Shampoo” TV spot seems tailor-made for the trendy young crowd the l ...


Subaru shows glitzy new global HQ befitting new stature
10:26 am U.S. ET | Aug. 25
Subaru today christened a glistening new global headquarters more befitting of the hot brand's bigger international profile. ...


In culture shift, female engineers take the wheel in Japan
12:01 am U.S. ET | Aug. 23
Japanese carmakers, long a preserve of tight-knit, workaholic old boys' clubs, have finally tuned into the need for more diverse input into developing, making and selling ...


Why Korea could be next to crack down on foreign brand pricing
12:01 am U.S. ET | Aug. 20
Could China's crackdown on perceived price gouging by foreign automakers trigger a domino effect next door in South Korea, where sale of overseas brands are heating up? ...


Why Korea could be next to crack down on foreign brand pricing
8:55 am U.S. ET | Aug. 19
Could China's crackdown on perceived price gouging by foreign automakers trigger a domino effect next door in South Korea, where sale of overseas brands are heating up? ...


Lexus is putting its global marketing heads together
12:01 am U.S. ET | Aug. 11
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging. ...


Toyota cutting the andon cord, symbol of Toyota Way
Aug. 5, 2014 19:38 CET
Toyota is retiring the “andon cord,” the emergency cable strung above assembly lines that came to symbolize the built-in quality of the Toyota Way and was wid ...


Toyota cutting the fabled andon cord, symbol of Toyota Way
1:38 pm U.S. ET | Aug. 5
Toyota is retiring the fabled “andon cord,” the emergency cable strung above assembly lines that came to symbolize the built-in quality of the Toyota Way and ...


Acura hopes awd helps it recoup sales
12:01 am U.S. ET | Aug. 4 | UPDATED: 8/4/14 10:55 am ET -- correction
Acura expects its improved, next-generation all-wheel-drive technologies in two upcoming sedans to help make up lost ground from a delayed product launch as the brand cha ...


Toyota-affiliated Denso readies technology for other automakers
12:01 am U.S. ET | Aug. 4
Denso Corp., the world's No. 2 parts supplier, is developing advanced radar sensors as it seeks to catch Robert Bosch and Continental in the market for parts that prevent ...


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Calif. dealer champions chaplain services

Calif. dealer Bill Hoehn has something few retailers have: A full-time chaplain. The chaplain provides care and support for employees, is available 24/7 for crisis needs and even presides over weddings. Mon., September 22
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