Hans Greimel

Asia Editor, Tokyo

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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com

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Recent articles
Secretive Lexus LFA workshop now makes Toyota Mirai fuel cell sedan
12:01 am U.S. ET | Nov. 27
Toyota has struggled until now to fill the void at the secretive workshop in Japan where the Lexus LFA was assembled ever since the last $375,000 sports car rolled off a ...

Toyota says RAV4 improves in key overlap front crash test
3:48 pm U.S. ET | Nov. 26
A year after Toyota's RAV4 crossover was denied an influential top safety rating, an updated design underwent new crash testing this week that engineers promise will deli ...

Toyota brings active safety to masses in 2015
2:05 pm U.S. ET | Nov. 26
Toyota will step closer to autonomously driving cars next year when it begins to deploy a range of advanced active-safety systems across its mass-market lineup. ...

5 cool flourishes on new Lexus RC
10:50 am U.S. ET | Nov. 25
Is it too much to say that the new Lexus RC is the best-looking Lexus ever? Even better than the LFA? I finally got behind the wheel an RC 350 F Sport last weekend, and I ...

Toyota's fuel cell goal: Big cost cutting
12:01 am U.S. ET | Nov. 24
Toyota Motor Corp.'s top fuel cell engineer predicts the automaker will slash the cost of the next hydrogen-fueled powertrain to between one-third and one-fourth the cost ...

Subaru boss: Strong growth brings new challenges
12:01 am U.S. ET | Nov. 24
Hot-selling Subaru is going from strength to strength under Yasuyuki Yoshinaga, president of Subaru maker Fuji Heavy Industries. The brand is poised for a sixth straight ...

ZF expects surging sales of driver-assist systems
12:01 am U.S. ET | Nov. 24
German supplier ZF Friedrichshafen AG, which agreed to buy TRW Automotive Holdings in September for $13.5 billion, expects the combined company's sales of driver-assist s ...

Masuko aims to build on Mitsubishi's momentum
12:01 am U.S. ET | Nov. 24
Osamu Masuko, at the helm of beleaguered Mitsubishi Motors Corp. for nearly a decade, wrapped up a hard-fought restructuring this year. Now, things are looking up. ...

ZF CEO: We're not chasing 10-speeds
12:01 am U.S. ET | Nov. 23
ZF Friedrichshafen AG will not follow rivals in pushing for 10-speed transmissions. the German supplier will stop at 9-speed transmissions, says CEO Stefan Sommer. ...

Fuel cell vehicles: The only cars with potable exhaust?
10:28 am U.S. ET | Nov. 21
Toyota is pitching the Mirai hydrogen fuel cell car as a godsend for the planet. Heat and water are its only byproducts, not climate-altering carbon dioxide. But just how ...

Japan's fugitive execs have called DOJ's bluff
9:56 am U.S. ET | Nov. 21
Are the fugitive Japanese businessmen indicted for alleged price fixing calling the U.S. government's bluff? ...

Mitsubishi promises new products
12:01 am U.S. ET | Nov. 17
Mitsubishi, amid a remarkable sales rebound in the United States, is targeting its first profit in North America since the global financial crisis. ...

TRW investment to help Takata replace defective airbags would be short-term, ZF CEO says
Nov. 17, 2014 10:49 CET
ZF Friedrichshafen is ready to invest more through TRW Automotive in airbag inflator output to meet replacement demand following the recall of defective airbags made by T ...

Hot sales put Subaru ahead of plan
12:01 am U.S. ET | Nov. 17
In May, Yasuyuki Yoshinaga, president of Subaru maker Fuji Heavy Industries, unveiled a business plan to guide the company through 2020. ...

Honda shows new fuel cell concept, delays launch
11:30 pm U.S. ET | Nov. 16 | UPDATED: 11/17/14 7:30 am ET - adds delayed launch
Honda unveiled a sleek new concept of its upcoming hydrogen fuel-cell vehicle but promptly delayed its launch as part of a global quality review in the wake of a series o ...

Confessions of a price fixer
6:00 pm U.S. ET | Nov. 16
As one after another Japanese auto supplier gets snagged for price fixing, it is the unwritten rule, say insiders and lawyers, that middle managers sometimes take the fal ...

Supplier upheaval fueled price fixing
6:00 pm U.S. ET | Nov. 16
To hear auto industry insiders in Japan, the country's problems with bid rigging began to spiral in the early 2000s. ...

At 'bid meetings,' suppliers aimed to maintain one another's market share
6:00 pm U.S. ET | Nov. 16
When Japanese auto suppliers schemed to fix prices, it was as much about protecting market share as pumping up profits, an industry insider said. ...

Honda discloses 5th Takata-linked airbag fatality, issues recall
6:46 am U.S. ET | Nov. 13 | UPDATED: 11/13/14 11:34 am ET - adds details
The death toll linked to defective Takata airbags grew to five today with Honda disclosing the first fatality outside the United States and calling back more cars. ...

Mazda's next big challenge
12:01 am U.S. ET | Nov. 10 | UPDATED: 11/12/14 4 pm ET - adds detail
Mazda's recovery is in a fragile state and the automaker is facing challenges in keeping products competitive with the first round of Skyactiv redesigns already halfway o ...

N.A. offsets global slump to lift Toyota profit
12:01 am U.S. ET | Nov. 10
Surging sales in North America and favorable exchange rates drove Toyota Motor Corp. to double-digit profit gains in the latest quarter, despite slumping volume in all ot ...

Global suppliers see growth with Chinese brands
12:01 am U.S. ET | Nov. 10
International suppliers predict their next sales boom in China will come as the country's struggling domestic brands race to add advanced technologies and shore up slidin ...

Mazda chief: Profit trumps volume, market share
12:01 am U.S. ET | Nov. 10
In June, Masamichi Kogai marked his first anniversary as Mazda Motor Corp. CEO by reaching the company's 2016 operating-profit target two years ahead of schedule. ...

Toyota to pack track-tested tech into next Prius
12:01 am U.S. ET | Nov. 9
Toyota is testing technology to be used in the Prius in its high-performance TS040 Hybrid Le Mans racer. ...

Lexus RC media test drive canceled in Japan -- for lack of interest
12:08 pm U.S. ET | Nov. 6
Well, this is embarrassing. For Toyota as well as Japan's so-called automotive press corps. Toyota notified journalists last week that a long-scheduled new-car test-drive ...

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How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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