Hans Greimel

Asia Editor, Tokyo

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1-7-1 Yuraku-cho, Chiyoda-ku
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Phone: 81-3-3828-9060
E-Mail: hgreimel@crain.com

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Recent articles
Ford again wins customer-loyalty title
12:01 am U.S. ET | Jan. 26
Ford Motor Co. retained the crown in the 2014 model year for most-loyal customers, while Maserati won top honors for conquests, according to the IHS Automotive Loyalty Aw ...

Hot Subaru sets its sights on the Sunbelt
12:01 am U.S. ET | Jan. 24
Subaru, gunning for a seventh straight year of record U.S. sales, hopes to get an additional boost by bringing its retail network in Sunbelt states in line with those of ...

Ford Motor again wins customer-loyalty title
2:00 pm U.S. ET | Jan. 23
Ford Motor Co. retained the crown in the 2014 model year for most-loyal customers, while Mas-erati won top honors for conquests, according to the IHS Automotive Loyalty A ...

Toyota keeps top spot despite strong VW challenge
2:16 am U.S. ET | Jan. 21
Toyota defended its crown as the world's biggest automaker in 2014, keeping a slim lead over Volkswagen. ...

Assault on Fortress Detroit
12:01 am U.S. ET | Jan. 19
Tougher specs, more rugged designs and ample new trim levels -- all wrapped in copious red-white-and-blue marketing. ...

Acura exec drops the chalupa, runs for the border
8:00 am U.S. ET | Jan. 19
Acura boss Mike Accavitti let a case of the Mexican munchies get the better of him when he conceded Taco Bell was a source of marketing inspiration for his luxury auto ma ...

Scion's plan: Less quirky, more pragmatic
12:01 am U.S. ET | Jan. 19
After struggling for years, Toyota's youth-oriented Scion brand aims to get back on a fast growth track by adding products that are more pragmatic and by gearing its adve ...

It's official: Scion kills FR-S convertible idea
12:01 am U.S. ET | Jan. 19
Despite a series of tantalizing concepts, Scion has officially killed the idea of an FR-S convertible. ...

Mazda looks to lift loyalty
12:01 am U.S. ET | Jan. 19
Mazda Motor Corp. hopes that quick midcycle makeovers and the addition of a compact crossover will lift the marque's brand loyalty rating closer to the industry average. ...

Acura mulls new model, 'another arrow in the quiver'
12:01 am U.S. ET | Jan. 18
Fresh off launching the NSX sports car, executives at Honda's struggling Acura premium marque are already considering other new entries, such as a coupe and a compact cro ...

Subaru expects 7th year of record U.S. sales
11:54 am U.S. ET | Jan. 16
Subaru expects US sales to climb 5 percent in 2015, for a seventh straight record year, pushing North America volume to within a hair of its 2020 target -- five years ahe ...

Nissan close to eliminating EV range anxiety with longer range, exec says
4:19 pm U.S. ET | Jan. 14
Nissan is very close to eliminating range anxiety with its next-generation electric vehicle battery. ...

Ford keeps IHS customer-loyalty title; Maserati takes conquest honors
8:45 pm U.S. ET | Jan. 13
Ford retained the crown in the 2014 model year for most-loyal customers, while Maserati won top honors for conquests, according to the IHS Automotive Loyalty Awards. ...

How NSX morphed into U.S.-built twin-turbo monster
2:57 pm U.S. ET | Jan. 13
When Honda engineers pitched the idea of a revived NSX sports car to President Takanobu Ito, it was just a few weeks after Japan's March 11, 2011, earthquake. The appetit ...

Munoz says it's Infiniti's turn for incentive diet
9:18 am U.S. ET | Jan. 13
Nissan's strategy of lowering incentives and lifting sales is working for the mass-market Nissan brand, and now it’s time to focus on Infiniti, a top executive said ...

Exchange rate windfalls a mixed bag for Japan's Big 3
12:01 am U.S. ET | Jan. 12
After trading at record highs for several years, the Japanese yen has tanked against the dollar and many other foreign currencies. The shift is generating huge windfalls ...

Meet Infiniti's new 'halo' car: the Q60 Concept coupe
6:15 pm U.S. ET | Jan. 11
Infiniti finally has its much anticipated halo car. But it's not the massive, performance-engined Porsche Panamera fighter once bandied about by brand executives. ...

Could record Honda fine stoke Japan backlash?
12:01 am U.S. ET | Jan. 10
Japanese regulators have fretted that the Takata airbag recalls might spur a backlash against the country’s carmakers. Honda's $70 million in US fines could feed th ...

Toyota's Scion to add first sedan to struggling lineup
9:46 am U.S. ET | Jan. 7 | UPDATED: 1/7/15 10:38 am ET - adds detail
Toyota's struggling Scion brand will add a sedan to its lineup for the first time as it battles slumping sales in the United States. ...

Japan's laws, attitude help recalls work better
12:01 am U.S. ET | Dec. 21
In Japan, automakers achieve recall rates that automakers in North America could only dream of. ...

Last-minute Prius styling rebuff shows Toyota's new focus on design
12:01 am U.S. ET | Dec. 15
Toyota President Akio Toyoda's push for more arresting design played a key role in an uncharacteristic move last year. ...

Why the Chinese auto shows will refocus on the car models
12:41 pm U.S. ET | Dec. 15
One hallmark of Chinese auto shows is their politically incorrect zeal for, ahem, “alluring” floor models. ...

Honda planning worldwide recall for Takata airbags, Ito says
5:53 am U.S. ET | Dec. 9
Honda President Takanobu Ito said his company is planning to launch a worldwide investigative airbag recall, just days after extending a similar callback in the United St ...

Toyota overhauls supply chain to aid r&d efforts
6:30 am U.S. ET | Dec. 9
Toyota is overhauling its Toyota Group supplier network to better support its next generation product platform and develop advanced active safety technologies. ...

Takata brass waits in the bunker as airbag crisis grows
12:01 am U.S. ET | Dec. 8
Takata promoted Swiss-born Stefan Stocker to president last year to inject global thinking and openness into the insular, family-dominated Japanese supplier. ...

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Ryan Hunter-Reay races to Indy 500 winner’s circle

Ryan Hunter-Reay races to Indy 500 winner’s circle

BorgWarner’s video montage highlighting 2014 Indianapolis 500 winner Ryan Hunter-Reay. Thu., January 15
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