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Vince Bond Jr.

Fiat Chrysler, Acura, Honda, Hyundai, Kia, Mazda, Mitsubishi Reporter
Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653
E-Mail: vbond@crain.com
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Recent authored articles

New platform, altered body, same Soul

While other boxy designs have come and gone — Scion xB, Nissan Cube, Honda Element — Kia's Soul has built longevity through loyalty.

Acura turns attention to cars

The redesigned RDX has gotten off to a torrid start, but brand chief Jon Ikeda says Acura isn't planning more crossovers.

Mazda goes for emotional appeal

Mazda doesn't see the slowing sedan market as an excuse to become complacent about its cars. In fact, it sees this as the perfect time to raise the bar with an artistic approach to design that enhances some of their emotional allure.

Genesis decline tied to licensing bump

Genesis' steep sales dropoff is largely a byproduct of the brand's accelerated separation from Hyundai.

Introducing Hyundai, the utility vehicle brand

Hyundai is forging ahead with marketing campaigns that tout its "family of SUVs."

HYUNDAI-KIA: Slight boost as product mix begins to evolve

Hyundai-Kia's combined U.S. sales edged up 1.1 percent in November as Hyundai's crossover momentum continued to build.

FCA: Sales jump 17% on Ram, Jeep demand; fleet volume grows

U.S. sales for FCA US rose 17 percent in November to 181,310 vehicles, a gain largely driven by fleet transactions.

Hyundai gears up for another Super Bowl run

Hyundai will keep its Super Bowl ad run going in 2019, making it the eleventh time in the past 12 years that the brand has advertised during the game.

Mitsubishi's Diaz: 'Business as usual'

Before the Ghosn turmoil, Mitsubishi U.S. boss Fred Diaz had his eyes set on leveraging shared platforms to bolster his product lineup. And he still does.

Hyundai fortifies top of light truck lineup with Palisade

The Palisade is the latest addition to Hyundai's campaign to rework its car-heavy lineup with a batch of new, redesigned or freshened light trucks. Hyundai's biggest utility vehicle to date, the Palisade rides on a new chassis, goes on sale next summer and will be produced in Ulsan, Korea.

Hyundai fortifies top of light truck lineup with Palisade

The Palisade is the latest addition to Hyundai's campaign to rework its car-heavy lineup with a batch of new, redesigned or freshened light trucks. Hyundai's biggest utility vehicle to date, the Palisade rides on a new chassis, goes on sale next summer and will be produced in Ulsan, Korea.

Kia's 2020 Soul: New platform, same quirky styling

The third-generation 2020 Kia Soul receives a new platform, sleeker headlights and more sculpted lines but keeps the trademark quirky looks that have made it standout on the road.

Honda seeks off-road chops with revived Passport

Honda is waging a big bet Americans will continue embracing light trucks by reviving the Passport and is packing the crossover with a 280-hp engine and off-road capabilities the company says will make it just as comfortable on sandy trails as city streets. With certain options, it's being billed as the most rugged Honda light truck ever.

Toyota platform helps unshackle RAV4

Chief engineer Yoshikazu Saeki said he wanted to bring the latest RAV4 back to the essence of a utility vehicle: a multipurpose option that can handle adverse road conditions and still make its passengers feel safe.

Toyota pins Corolla hopes on multicultural buyers

The Toyota Corolla, a perennial top seller among light vehicles in the U.S., faces a tougher market as car sales plummet. Toyota believes there are still pockets of opportunity for sales with multicultural groups.

Toyota platform helps unshackle RAV4

Chief engineer Yoshikazu Saeki said he wanted to bring the latest RAV4 back to the essence of a utility vehicle: a multipurpose option that can handle adverse road conditions and still make its passengers feel safe.

Can quieter Corolla make some noise?

The redesigned Corolla must prove it can deliver more stability and power to Toyota's U.S. car sales, which are down 11 percent this year.

Honda manager tackles new terrain

In a rare move, Honda chose someone from its powersports division to lead manufacturing for a car, the third-generation Insight.

Ford, Toyota recognized for commitment to diversity

Rainbow Coalition President Jesse Jackson said Toyota "seems to have the idea that doing business with us is good for business, not the cost of doing business."

Toyota presenta el Corolla rediseñado con estilo atlético

El Corolla de duodécima generación fue creado en la Nueva Arquitectura Global de Toyota que, según el fabricante, combina nuevos enfoques de diseño, ingeniería, ensamblaje y materiales.

Toyota pumps mojo into redesigned Corolla

The revamped 2020 Toyota Corolla sedan will hit the streets on a new platform and with a more powerful engine option and edgier design that gives off a more athletic look. The Corolla, consistently among the top-selling light vehicles in the U.S., faces persistent headwinds in a market shifting to light trucks.

Toyota pumps mojo into redesigned Corolla

The revamped 2020 Toyota Corolla sedan will hit the streets on a new platform and with a more powerful engine option and edgier design that gives off a more athletic look. The Corolla faces persistent headwinds in a market shifting to light trucks.

How Hyundai homed in on buyers for 2018 Sonata

For a video campaign to promote the 2018 Sonata, Hyundai couldn't go in with a goal of reaching broad groups like millennials. It had to go hunting specifically for in-market sedan buyers, a pool that becomes shallower by the year.

Dealers unfazed by Hyundai revolving door

With an influx of fresh crossovers to sell, Hyundai's U.S. dealers aren't losing sleep about the changing faces at the top.

Hyundai names interim CEO of America unit

Hyundai Motor named William Lee, who's held various leadership roles in 35 years with the automaker, interim president and CEO of Hyundai Motor America. He replaces Kenny Lee, who left the post Monday and returned to Korea in an advisory role.


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