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Saad Chehab, who joined Kia Motors America in May 2017 as vice president of marketing communications, said the brand needed the fresh look for its summer sales campaign.
Acura is introducing the redesigned 2019 RDX crossover with an energetic TV spot, "Launch," during the NBA Finals.
"There are a lot of things we're working on to continue to improve our relationship," says Henio Arcangeli, six months into his stint at American Honda.
In years past, the company sometimes found it hard to fill open points, Diaz told Automotive News in wide-ranging interview, but now there's competition among prospects for some points.
Fred Diaz said he believes the company will need a more disciplined incentive strategy as well as greater attention to quality.
Nothing has been confirmed, but new Mitsubishi Motors North America CEO Fred Diaz says the company is looking into bringing a midsize pickup to the U.S.
Hyundai-Kia, behind an expanded crossover lineup, snapped a 17-month streak of U.S. sales declines with a 5.9 percent advance in May light-vehicle deliveries.
American Honda's strong utility vehicle performance pushed it to a 3.1 percent U.S. sales increase in May.
Kia Motors America has handed the COO reins to Michael Cole, who manned the same position for its European operation since November 2012.
The big giveaway in rapper Drake's heart-tugging video was going to be a Honda Civic.
In a quest to establish itself in a world that grew to include Lexus and Infiniti, the chief of Acura says the brand went down a "wandering road" where it lost touch with its roots.
Under Chip Perry, TrueCar is not a different company, but it's a very different brand, casting itself more clearly as the friend of the auto dealer.
Do consumers want the lowest price or a fair price? TrueCar is betting on a fair price.
While Mazda can't pass itself off as a luxury brand, the mix of quality, handling and design have proved potent enough to draw upscale consumers who drive German cruisers.
Is Hyundai’s Genesis a make or a “model?” The question is at the heart of the lingering confusion surrounding the luxury brand’s retail strategy.
American Honda's U.S. sales fell 9.2 percent in April due to the slower performance of key models such as the Accord, Civic and CR-V.
Hyundai Motor America's U.S. sales were down 11 percent from the year-earlier period to 56,063 units.
Genesis General Manager Erwin Raphael told Hyundai's dealer council last week that the opportunity to sell the brand would now be offered to all Hyundai dealers in the United States -- a complete shift from the brand's...
Hyundai's journey into luxury has been a bumpy, tortuous ride for its dealers, thanks to a strategy that was unclear from the start.
Ryan Gremore, president of the O'Brien Auto Team, decided that if a medical emergency ever took place at one of his stores, staffers would have the tools and training to address it.
The discounted lease deal puts the Accord within striking distance of the Camry in strong lease markets such as California, Ohio and Florida.
Trevor Mann foresees the automaker flirting with the 300,000 mark as it introduces new products such as the Eclipse Cross and begins to roll out vehicles on platforms shared with Renault-Nissan around 2021.
Michael Sprague, the former Ford executive who notched a steady series of promotions in nearly a decade at Kia Motors America, is leaving the Korean automaker.
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