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Michael Martinez

Ford reporter
Address: 1155 Gratiot Ave.
48207 Detroit
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Phone: 313-446-1644
E-Mail: mdmartinez@crain.com
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Recent authored articles

Ford Ranger pickup rated at 23 mpg combined, best among gasoline-powered rivals

The Ford Ranger is returning next month as the most fuel-efficient gasoline-powered pickup on the U.S. market. The two-wheel-drive model will achieve 21 mpg city, 26 mpg highway and 23 mpg combined, according to EPA estimates, slightly above its closest rival.

VW-Ford talks are gaining steam

As Ford has tried to downplay its ongoing talks with Volkswagen Group, VW CEO Herbert Diess, who last week said VW is eyeing access to Ford's U.S. manufacturing footprint, keeps upping the ante.

3 Ford VPs to retire

The automaker's treasurer, head of European product development and Asia Pacific manufacturing chief will leave at the end of December.

Mustang Shelby GT500 to include two 3D-printed brake parts

Ford's upcoming Mustang Shelby GT500, which will be revealed next month at the Detroit auto show, will be made with two 3D-printed brake parts from a new manufacturing center near Detroit.

Lincoln Aviator goes with GT instead of an 'e'

Starting with the 2020 Aviator, Lincoln will adopt the Grand Touring name for all of its electrified variants in an effort to emphasize their performance capabilities, prevent customer confusion and avoid any stigma associated with electric powertrains.

¿Unas papas a la francesa con su Ford?

Después de una renovación de ocho millones de dólares, el principal atractivo de Marcotte Ford, en Holyoke, Massachusetts, es el LugNutz Cafe. Esta cafetería ha impulsado las ventas y elevado la moral dentro de la distribuidora.

FORD: Fewer fleet orders contribute to down month

Except for gains at Lincoln, Ford's November sales dropped in nearly every measurable category.

Lincoln: No change to anti-dualing policy despite Calif. dealer backlash

Lincoln says building standalone luxury showrooms is vital to its growth; California dealer group says it's financially harmful.

Lincoln backs off 2020 target amid trade war

Lincoln Motor Co. President Joy Falotico told Automotive News last week the company is no longer projecting a sales goal of 300,000 by the end of the decade, amid uncertainties created by the U.S,.-China trade war.

Lincoln marks plug-in with light brushstroke

The design change is also an understated nod to the brand's historic blue V-12 engine badge, found on Lincoln vehicles like the Zephyr.

Lincoln backs off 2020 sales target amid Trump trade war with China

UPDATED: 11/28/18 9:50 am ET - adds detail

Lincoln President Joy Falotico said the brand is backing off the target, established under former CEO Mark Fields in 2014, after the cost to export U.S.-built vehicles to China rose.

Two Ford plants losing shifts, but no layoffs planned

Ford said it will eliminate shifts at assembly plants in Michigan and Kentucky but give all affected workers jobs at other locations nearby.

Nine vehicles named North American Car, Truck and Utility of the Year finalists

Three Detroit pickups, a sport sedan from Hyundai's Genesis brand and a new electric vehicle from Jaguar have been named finalists for the 2019 North American Car, Truck and Utility of the Year Awards. The nine finalists include a chance for Honda to extend its NACTOY winning streak to a fourth consecutive year.

Nine vehicles named North American Car, Truck and Utility of the Year finalists

Three Detroit pickups, a sport sedan from Hyundai's Genesis brand and a new electric vehicle from Jaguar have been named finalists for the 2019 North American Car, Truck and Utility of the Year Awards. The nine finalists include a chance for Honda to extend its NACTOY winning streak to a fourth consecutive year.

Lincoln ready for 'takeoff' with Aviator crossover

The new rear-wheel-drive crossover, which Lincoln President Joy Falotico says could "absolutely" become its best-selling nameplate, comes in both gasoline and plug-in hybrid form.

Ford aims to simplify -- again

Reducing the number of side-mirror configurations on the Explorer is a small change but a telling example of how Ford let itself fall back out of shape after tiptoeing around bankruptcy -- and the sort of bloat CEO Jim Hackett sees as a threat to Ford's "fitness."

No more Explorers in Egypt: Ford drops crossover from low-volume markets

The automaker is adjusting where it sells certain models and is reducing the number of available parts on a number of vehicles as it looks to maximize profits amid a global restructuring.

Ford pushing 150 aftermarket add-ons for revived Ranger

Ford is partnering with Yakima and working through dealers to offer Canadians 150 parts and accessories for its new midsize pickup, including bed racks, tow hooks and paddleboard carriers. All parts come with a three-year/60,000-kilometre Ford warranty.

Ford pushing 150 aftermarket add-ons for revived Ranger

Ford is partnering with Yakima and working through its dealers to offer 150 parts and accessories for its new midsize pickup, including bed racks, tow hooks and paddleboard carriers. All parts come with a 3-year/36,000-mile Ford warranty.

Ford's 2020 baby Bronco off-roader emerges in photos from dealer meeting

Photos leaked from Ford's annual dealer meeting last month in Las Vegas provide the first public look at the so-called baby Bronco, an upcoming off-road compact crossover.

Ford buying scooter company Spin

UPDATED: 11/8/18 10:11 am ET - adds new valuation

The automaker said the scooters will roll out in 100 cities over the next 18 months, including a Thursday launch in Detroit. It did not disclose a purchase price.

2019 Lincoln Aviator to bow at L.A. auto show

Lincoln plans to introduce the production version of the Aviator crossover in L.A., roughly eight months after it showed off a "production preview" in New York.

Teardowns without the mess

Caresoft engineers use high-tech 3D scans to virtually strip apart cars — down to individual battery cells, wires and screws — and sells that data to curious automakers and suppliers for up to half a million dollars. The company's software can also provide information about the materials used and cost of each vehicle component.

FORD: 2nd-straight pickup setback sets the tone

Ford's U.S. light-vehicle sales fell 3.9 percent in October as a continued drop in car demand and a second-straight decline for F-series pickups outweighed gains for crossovers and SUVs.

Ford expands paid time off for new mothers, fathers

Effective Thursday, the automaker will allow new fathers eight weeks of paid time off, up from two weeks. It will allow new mothers between 14-16 weeks of paid time off, up from 8-10 weeks.


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