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Michael Martinez

Ford reporter
Address: 1155 Gratiot Ave.
48207 Detroit
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Phone: 313-446-1644
E-Mail: mdmartinez@crain.com
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Recent authored articles

Ford to build additional 350 GT supercars, extends output by 2 years

The company previously planned to build 1,000 GTs through the 2020 model year. It now says it will build 1,350 vehicles through 2022.

Ford to build additional 350 GT supercars, extend production by 2 years

Ford had previously announced plans for 1,000 GTs through the 2020 model year. It now says 1,350 cars will be made through 2022. The cars are built by Multimatic Inc. in Markham, Ont.

Elena Ford named chief customer experience officer

Elena Ford, great-great-granddaughter of Henry Ford, will become Ford Motor's chief customer experience officer as of Nov. 1, the automaker said.

Elena Ford named chief customer experience officer

Elena Ford, great-great-granddaughter of Henry Ford, will become Ford Motor's chief customer experience officer as of Nov. 1, the automaker said.

The tension rises at Ford

Ford has had a tough time getting others to understand and gain confidence in the early stages of CEO Jim Hackett's companywide restructuring, and salaried workers are now wondering about their future with the company as cuts loom.

Ford recalls 194 Canadian-built GT supercars over hydraulic fluid leak

Ford issued a recall for 194 of its hand-built, 2017-18 GT supercars — 18 of them in Canada — over a hydraulic fluid leak. The cars are built by Canadian supplier Multimatic Inc.

Ford recalls nearly 200 GT supercars over hydraulic fluid leak

Ford issued a recall for 194 of its hand-built, 2017-18 GT supercars over a hydraulic fluid leak.

Ford's 2019 Edge ST is capable, but don't compare it to a Maserati or Porsche

When is comes to engineering and performance, Ford is convinced its first crossover to wear the ST badge stacks up favorably to luxury entries from Mercedes, Maserati and Porsche.

Ford switches creative ad agency work to BBDO from WPP

UPDATED: 10/8/18 3:34 pm ET - adds details

Ford, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model. WPP will continue to lead advertising efforts for Lincoln.

Ford poised to begin cuts to salaried work force

UPDATED: 10/5/18 4:19 pm ET - adds stock close

Ford is preparing to cut an undetermined number of its 70,000 salaried workers globally as it begins to implement CEO Jim Hackett's US$11 billion companywide restructuring. Ford Canada had little to say Friday.

Ford poised to begin cuts to salaried work force

UPDATED: 10/5/18 4:19 pm ET - adds stock close

Ford is preparing to cut an undetermined number of its 70,000 salaried workers globally as it begins to implement CEO Jim Hackett's $11 billion companywide restructuring.

Ford Ranger expected to top GM, Toyota rivals in towing, hauling

The 2019 Ford Ranger, on sale early next year, will be able to haul 1,860 pounds, tow 7,500 pounds with an available towing package and generate 270 hp and 310-pound-feet of torque.

Ford Ranger will be able to tow up to 3,401 kg, haul up to 843 kg

The 2019 Ford Ranger, on sale early next year, will be able to haul up to 843 kilograms (1,860 pounds), tow up to 3,401 kilograms (7,500 pounds) and generate 270 hp and 310-pound-feet of torque.

Ford to idle Transit van output for 2 weeks

Ford is suspending output of the Transit van at a Kansas City assembly plant for two weeks later this month due to a slump in commercial orders for the top-selling large van. The company says roughly 2,000 workers on two shifts will go on temporary layoff.

Ford's 2019 Transit Connect Wagon gets 29 mpg on highway

The Transit Connect Wagon's gasoline engine gets 29 mpg on the highway, but Ford is aiming to crack the 30 mpg barrier with its new 1.5-liter diesel engine.

What's behind Hackett's new strategy at Ford?

There is mounting impatience with $9 shares and the vague vision that CEO Jim Hackett has articulated in his first 16 months, but he rejects concerns that Ford isn't moving fast enough.

Would you like fries with that EcoSport?

After an $8 million makeover, the main attraction at Marcotte Ford in Holyoke, Mass., is LugNutz Cafe. The full-fledged diner, which serves breakfast and lunch Monday through Saturday, has driven sales and improved morale within the company, dealership leaders say.

2020 Ford F-150 hybrid to be built at Dearborn Truck Plant

The pickup will feature a gasoline-electric motor and serve as a mobile generator.

Ford's Hinrichs: 'Very important' for Canada to be in reworked NAFTA

Ford's head of global operations said he's optimistic all three countries can reach an agreement, despite news late last week that talks between Canada and the United States had stalled.

Ford's Hinrichs: 'Very important' for Canada to be in reworked NAFTA

Ford's head of global operations said he's optimistic all three countries can reach an agreement, despite news late last week that talks between the U.S. and Canada had stalled.

Lincoln rethinks subscription experiment

While Lincoln has no plans to discontinue its subscription pilot, officials say they'll have to alter the service — including getting dealerships more involved — if it's ever to grow beyond the test phase.

The 2019 Nautilus: Lincoln's Cadillac Super Cruise fighter?

Lincoln's new lane-centering technology, when combined with adaptive cruise control, is a similar, more affordable version of Cadillac's Super Cruise -- and should be marketed as such.

New Ford F-150 ad takes subtle digs at redesigned Ram, Chevy pickups

Ford's latest F-150 commercial reinforces the automaker's leadership without calling out its redesigned rivals by name.

The 2019 Nautilus: Lincoln's Cadillac Super Cruise fighter?

Lincoln's new lane-centring technology, when combined with adaptive cruise control, is a similar, more affordable version of Cadillac's Super Cruise -- and should be marketed as such.

Longtime Ford finance whiz Schloss to retire

Neil Schloss, the treasurer who helped Ford steer through the Great Recession without going into bankruptcy, will retire at the end of the year after 36 years with the company.


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