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Michael Martinez

Ford reporter
Address: 1155 Gratiot Ave.
48207 Detroit
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Phone: 313-446-1644
E-Mail: mdmartinez@crain.com
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Recent authored articles

One Ford plan evolving to 5 platforms

Ford's head of product development and purchasing says the One Ford plan will now evolve to five modular vehicle platforms, in a move expected to cut costs and boost efficiencies.

Rejuvenated Lincoln seeks a place of its own

Lincoln is asking dealers in the 30 top U.S. luxury markets to build stand-alone showrooms, reversing an effort to consolidate with Ford stores now that the brand has become more viable.

Ford 'evolving' Mulally's One Ford plan with move to 5 modular platforms

Moving down to five module vehicle platforms will help Ford save costs and boost the efficiency of its supply base, said product development and purchasing boss Hau Thai-Tang

Ford plans China-only crossover as sales, profits slide

Ford hopes a new midsize crossover in China will help it stem mounting losses in the world's largest vehicle market.

Ford offers dealers $1,000 bonuses to fix recalled Rangers

Ford is offering its U.S. dealers $1,000 to locate every remaining 2006 model year Ranger on a "do not drive" list issued earlier this year.

Former Mustang program manager accused of inappropriate behavior exits Ford

Prakash Patel, Ford's global director of program management and former lead product planner on the 50th anniversary Mustang, has left the company.

Emissions rollbacks won't affect Honda's plans

UPDATED: 8/2/18 11:57 am ET - adds proposal announced

Honda will go ahead with plans for more environmentally friendly vehicles despite the Trump administration's plan to roll back emissions targets.

Autos inch ever closer to cellphones

It's often said that cars are turning into smartphones on wheels. Continental is taking that comparison a step further.

Detroit autonomous shuttle venture May Mobility eyes more cities

May Mobility, an autonomous shuttle service that launched in Detroit in June, expects to remove the safety attendants from its vehicles route by route as early as next year.

Mobility market cap? $9 trillion, startup says

A Silicon Valley startup that provides the software platform for ride-sharing services said mobility service businesses will have a market cap of $9 trillion.

U.S. auto tariffs could lead to plant consolidation in Canada, expert warns

Canada could face product consolidation and plant closures if the United States follows through on a 25 per cent tariff on imported vehicles, according to Joe McCabe, CEO of AutoForecast Solutions.

10 brands tariffs will harm most

Ten brands that each import more than 50,000 vehicles a year would be most affected by the Trump Administration's proposed tariffs on vehicles coming into the U.S.

Nissan: We're the 'wallflower leader' of EVs

The company that launched the ground-breaking Leaf EV admits the public pays more attention to flashier companies like Tesla or General Motors.

Toyota: Fuel cells 'best clean energy'

Toyota plans to electrify every vehicle in its lineup by 2025 with some type of hybrid option, but believes battery electric vehicles alone are not the answer.

Self-driving cars need the public's buy-in

What good are autonomous driving rules if John Q. Public is too scared to get inside a robocar in the first place?

Big tariff costs would drag down sales, Robinet says

Proposed tariffs on imported vehicles could increase vehicle prices by up to $6,000, says IHS's Michael Robinet.

Ford readying a compact pickup by 2022, report says

UPDATED: 7/31/18 10:22 am ET - adds details

Ford will introduce a compact pickup in the U.S. by 2022, according to Automobile, which says the small pickup will be a unibody vehicle based off the next-generation Focus platform.

Toyota moves to new level on second-generation fuel cell semi-truck

Toyota unveiled a second-generation of its proposed hydrogen fuel cell semi-truck, which it hopes can bring zero-emission to commercial vehicles.

'We must have a flexible vision' at Toyota

UPDATED: 7/31/18 10:21 am ET - corrected

Toyota wants its plants to be able to quickly switch from building cars to trucks -- something its facilities in Mexico can do.

Grupo Antolin envisions different interiors -- and new factory methods

Autonomous technology will mean changes for the materials, design and functionality of the interior components built by suppliers such as Grupo Antolin.

Ford's smart factory approach yields savings

Ford Motor Co. has discovered that high-tech cloud computing, data analytics and other smart processes in its assembly plants can lead to efficiencies that deliver higher profits.

Financial outlook sours for Detroit 3

Not since the Great Recession have the Detroit 3 automakers given so bleak a financial outlook as they did last week, though unlike a decade ago, all three remain solidly profitable.

Ford adds formerly Raptor-exclusive engine to 2019 F-150 Limited

Ford's Limited version of the F-150 pickup is adding a Raptor roar in the automaker's latest thrust in Detroit's hypercompetitive truck sector.

Ford adds formerly Raptor-exclusive engine to 2019 F-150 Limited

The most expensive version of the F-150 pickup is adding a Raptor roar in Ford's latest thrust in Detroit's hypercompetitive truck sector.

Ford lowers 2018 profit forecast as Q2 net falls 48%

UPDATED: 7/25/18 8:02 pm ET - adds conference call

Ford lowered its full-year earnings forecast due to challenges overseas and said CEO Jim Hackett's global restructuring efforts could result in charges totaling $11 billion over the next three to five years.

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