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The plan to turn Opel into a “Tesla for the masses” appears to have become a nonstarter since the brand was taken over in March by PSA Group.
BMW's strategy in the upper-luxury segment will be led by its newly previewed 8-series coupe and the X7 crossover.
Maybach flopped as a stand-alone brand, but Mercedes-Maybach models are doing well as limited-edition derivatives.
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