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Hans Greimel

Asia Editor, Tokyo
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E-Mail: hgreimel@crain.com
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Recent authored articles

Toyota's global design chief battles the pod

Toyota's new global design chief, Simon Humphries, says car-sharing and autonomous driving will be a boon to cool, ultra-emotional design for your personal wheels.

Toyota's new execs see a crisis

Toyota's latest batch of newly promoted executives injects new diversity of thought, but all are decidedly single-minded in warning that Japan's biggest automaker is beset by industry upheaval.

Hard-driving Nissan: Time to ease up on the pressure

Nissan CEO Hiroto Saikawa has given the automaker's new North American boss some 60 days to devise a plan that may ease off the company's hard-driving reliance on incentives and fleet sales to deliver volume.

Toyota isn't sweating North America slump

How serious are Toyota's problems in North America? Big enough to undercut the parent company's latest quarterly results, but not enough to dim the outlook for the fiscal year or to make Toyota an outlier among its...

U.S. challenges put squeeze on Mazda's profits

Profits more than double at Mazda in the latest quarter, but mostly because the carmaker's slumping U.S. business was offset by huge foreign exchange rate gains.

Rising incentives ding N.A. profit at Subaru

The rising cost of doing business in North America is taking a toll on Subaru's profitability.

Mitsubishi's N.A. sales trim losses

Narrowing losses in North America remain a drag on earnings at Mitsubishi Motors Corp. even as overall profits surged on higher sales and favorable foreign currency rates.

My life with Kirobo the robot

Toyota says its Kirobo Mini conversation partner, a robot it's selling in Japan, is a first step toward talking cars, but its conversations highlight the gulf that remains in achieving that goal and the challenges automakers...

Nissan plan envisions China eclipsing U.S.

Nissan is plotting aggressive growth in China that may catapult the country ahead of the United States as the Japanese carmaker's top market.

Toyota quarterly profit boosted by U.S. tax windfall

Toyota's quarterly profit rose 54 per cent, helped by a windfall from lowered U.S. tax liabilities, cost cutting and gains from favourable foreign exchange rates.

Toyota quarterly profit boosted by U.S. tax windfall

Toyota's quarterly profit rose 54 percent, helped by a windfall from lowered U.S. tax liabilities, cost cutting and gains from favorable foreign exchange rates.

To electrify, Subaru leans on its friends

To move faster into electrification, Subaru is relying on friends -- old and new -- for the needed products.

Honda gets big tax-cut windfall

U.S. corporate tax cuts triggered a tripling of Honda's net income in the latest quarter, multiplying the effects of robust sales and a favorable exchange rate.

Six EVs headed to Nissan, Infiniti

The Nissan brand will get four full electric vehicles and Infiniti will receive two over the next five years, a top Nissan executive says. The six vehicles include only full EVs, not hybrids.

Honda lifts full-year profit forecast on U.S. tax breaks, strong sales

President Trump's corporate tax breaks in the U.S. helped triple fourth-quarter net income at Honda, multiplying the effects of robust sales.

Next-gen Santa Fe embodies Hyundai's new crossover 'design identity'

Hyundai, playing catch-up in the booming crossover market, is banking on a redesign of the Santa Fe to lift its fortunes — and slumping Canadian sales of the vehicle — in the important segment.

Hyundai's next-gen Santa Fe embodies new 'design identity' for crossovers

UPDATED: 1/30/18 8:11 am ET

Hyundai, playing catch-up in the booming crossover market, is banking on a bigger, more modern redesign of the Santa Fe to lift its fortunes in the important segment.

Ford China boss Luo resigns

The head of Ford's operations in China has resigned, less than five months after joining the U.S. automaker to jump start its business in the world's biggest car market.

TOYODA GOSEI'S NAOKI MIYAZAKI: Supplier to reposition for autonomous era

Toyoda Gosei President Naoki Miyazaki says it is time to reposition the big Toyota Group supplier for a high-tech era in which customers are clamoring for autonomous driving systems and electrification.

Mazda pitches Skyactiv-3 engine tech to rival EVs

Mazda is developing a gasoline-powered Skyactiv-3 engine it says will be as clean as an electric vehicle.

Japanese brands zoom in China as U.S. cools

Japan-brand sales in China are booming -- and helping them offset the slowdown in the U.S.

Subaru aims to get serious about micro sales in world's biggest market

Subaru has a growing sense of urgency to get serious about China, where the brand is barely treading water.

Tatsuro Toyoda, who led U.S. venture, dies at 88

Tatsuro Toyoda, whose short tenure as president of Toyota Motor in the 1990s was marked by health issues, died Dec. 30 of pneumonia, the company said. He was 88.

Former Toyota President Tatsuro Toyoda dies at 88

UPDATED: 1/6/18 8:48 am ET - adds links

Tatsuro Toyoda, the second son of Toyota Motor Corp.'s founder and whose short tenure as the company president in the 1990s was marked by health issues, has died at 88.

HONDA'S TAKAHIRO HACHIGO: Partnerships key to tackling rapid change

Honda Motor Co. CEO Takahiro Hachigo is steering a course to boost sales of popular products while also working with outside partners to enter the future world of electric vehicles and fuel cell technology.