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David Undercoffler

West Coast Bureau reporter
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Recent authored articles

Hyundai borrows from 2009 marketing playbook

Hyundai Motor America CMO Dean Evans predicts that with new vehicles luring first-time Hyundai shoppers and the Shopper Assurance program promoting loyalty, Hyundai could post a 10 percent sales gain over 2017.

Welcoming approach to employees and customers pays off for new store

Lamborghini Broward welcomes everyone and treats them well: customers and employees alike. That approach sent the new store to the top of the Best Dealerships list.

Hyundai retail program aims for faster transactions, more transparency

Hyundai plans to roll out a new U.S. retail program by the beginning of 2018 that is aimed at reducing new-vehicle transaction time and increasing price transparency.

Mitsubishi's make it or break it moment

In the waning days of 2017, the mainstream midsize crossover segment in the U.S. will get its first plug-in hybrid electric vehicle.

Why Honda is spending on shrinking segment

Midsize sedan sales may be slipping, but that didn't stop Honda from investing $267 million on Accord production in Ohio.

HONDA: A September high behind light trucks

Healthier inventories of light trucks and strong demand for the Civic helped propel American Honda to record September sales.

HYUNDAI-KIA: Kia car sales bright spot amid overall slide

Hyundai-Kia sales continued their U.S. slide in September, though strength in Kia's car sales helped slow the brands' decline on the year.

Hyundai Accent hatchback will live on in Canada in 2018, not the U.S.

While Hyundai is hoping to steer hatchback fans in the United States to the higher-margin Kona, a new subcompact crossover due in early 2018, both cars will be offered to Canadians.

Hyundai scratches the hatch in redesigned 2018 Accent

Hyundai is hoping to steer hatchback fans in the United States to the higher-margin Kona, a new subcompact crossover due in early 2018.

New execs, different worlds

Both Henio Arcangeli Jr. and Kyung Soo "Kenny" Lee are new U.S. chiefs of two Asian brands and the third person in less than a year to fill his respective role. And neither one ever has run the U.S.

Exotics grow greener and taller

Once confined to the mundane world of Priuses and Volts, electrification is bringing sexy back, seeping into the highest echelons of the automotive stratosphere.

Lamborghini's crossover moment arrives

Lamborghini will keep churning out variants to sustain interest in its two main nameplates, while the addition of a utility vehicle will introduce a new look to the brand's profile.

Rolls-Royce begins shift to new platform

The redesigned Phantom arriving next year will usher in a new platform that will underpin Rolls-Royce's entire lineup, which is expected to include a "high-bodied" utility vehicle and an electric vehicle that borrows...

Can Ferrari resist crossover wave?

Ferrari will incorporate more hybrids into its core lineup while it considers whether to follow other luxury makes into the utility vehicle market and whether to launch an entry-level subbrand.

Bentley goes all-in on plug-ins

Bentley's Bentayga crossover will be the brand's first vehicle to get a plug-in hybrid powertrain as part of a commitment to offer plug-in variants of all its models.

Aston Martin expands its range

Aston Martin's Second Century plan issued in 2015 called for it to redesign four models and add seven new ones by 2022, with shorter spans between each generation.

From 'moonshot' to marketing plan

Healey Lincoln is letting five local influencers drive each of Lincoln's five nameplates for a month, on condition they document their drives on social media.

Audi on fuel cells: Maybe later

The tepid outlook from one of the world's largest automakers could ripple across the industry by slowing or discouraging the adoption of fuel cell technology, which will require increased global scale and infrastructure...

Beyond Bond

As Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.

Bugatti's single model could be a four-door

The yet-to-be-named car would pick up where the Galibier concept left off and go on sale around 2024.

'No limits': Chehab sees power in Kia's youth

After leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate.

Big goals and bigger grille for BMW X7​

After letting Mercedes dominate the large SUV segment for more than a decade, BMW aims to overtake its rival with the upcoming X7 and its dramatic front end.

Frankfurt's best and wurst

Spread out over an area roughly the size of Delaware but with better currywurst, the biennial Frankfurt Motor Show is the perfect place to take in the sights and flavors of the German auto industry while bleeding through...

Hyundai names Kyung Soo Lee as new U.S. CEO

After nearly nine months under an interim top executive, Hyundai Motor America has named Kyung Soo Lee as its new president and CEO. Interim CEO Jerry Flannery will return to his post as general counsel.

Aston Martin to shift lineup to hybrids, EVs

By the mid-2020s, every model in Aston Martin's lineup — all series production cars — will be hybrids or electric vehicles.