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David Undercoffler

West Coast Bureau reporter
Address: 400 Continental Blvd.
El Segundo, Calif.
90245 Los Angeles, Calif.
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Phone: 310-606-9082
E-Mail: undercoffler@crain.com
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Recent authored articles

Genesis aiming for 85 to 90 stores

Hyundai Motor America plans to tell dealers by year end which markets it has designated for stand-alone Genesis stores, said Brian Smith, who joined the automaker from Toyota in October.

Can Mazda6 keep up with Camry, Accord?

Mazda picked a tough time to try to make some headway against some bigger Japanese rivals in the struggling midsize sedan segment

L.A.'s hits, misses and puppies

Grab a bag of Cheetos and check out what our man David Undercoffler fancied at the Los Angeles Auto Show.

Land Rover won't slot new model above Range Rover as luxe SUVs boom

Despite robust demand for ultra-high-end SUVs spurring a raft of new models from Bentley, Mercedes, Lamborghini, Aston Martin and even Ferrari, Land Rover and Range Rover see a ceiling.

HYUNDAI/KIA: Another weak month

Hyundai and Kia, behind weak fleet and sedan volume, continued to post sales declines in November that have dominated their 2017 performance virtually every month this year.

HONDA: Extra crossover capacity fuels record November

Sales at Honda Motor Co. rose 8.3 percent in November to 133,156 vehicles thanks to production shifts this year that allow for more crossover output at the Honda and Acura divisions.

Mazda6 adds turbo, high-end trim to stand out in waning sedan market

Mazda, looking to inject new life into lagging sales of the Mazda6 and keep pace with strong redesigned rivals from Toyota and Honda, is updating uts midsize sedan, adding a high-end trim line, optional turbocharged engine...

L.A. Auto Show preview

If October's Tokyo auto show lacked any meaningful production debuts that consumers could bank on, this week's Los Angeles auto show will help fill the void.

Genesis split remains an open wound

Hyundai Motor America and its dealers still are struggling to resolve differences over the spinoff of the Genesis retail network.

Hyundai fuel cell crossover spied

Spy photographers recently captured the Hyundai FCEV, revealing the crossover's styling cues are largely carried over from a concept that debuted in August. The production FCEV will be formally introduced at CES in January.

Tesla: A distraction from desperation?

Few companies can propose to take on both Freightliner and Ferrari in one night. But the dollars-and-sense business of automaking remains a deep and daily challenge for Tesla.

Camry, Accord ready to rumble

The marketing efforts underway at Toyota and Honda aren't just about the horse race or bragging rights.

Tesla revives Roadster with a range of 620 miles

Refundable deposits of $50,000 are being taken now for the supercar, Tesla says, with output slated to begin in 2020. The full price of the base model: $200,000.

Tesla aims to upend commercial trucking with electric Semi

UPDATED: 11/17/17 12:03 am ET - adds details

The EV maker says the Semi formally unveiled Thursday will provide "a far better experience" for long-haul truck operators, while enhancing safety and slicing cargo transport costs.

Kia prices Stinger sport sedan from $32,800

UPDATED: 11/16/17 5:56 pm ET - adds details

Kia is adopting competitive pricing on the rwd Stinger to help establish a foothold in the competitive compact luxury sport sedan market.

MITSUBISHI'S OSAMU MASUKO: Looking to bounce back fast

CEO Osamu Masuko wants Mitsubishi Motors Corp. to make a V-shaped recovery from the dark days of 2016 when it was laid low by a fuel economy scandal in Japan.

Honda to recall vehicles with improperly installed replacement airbag inflators

Honda plans to inspect and replace or properly install replacement airbag inflators that have been improperly installed under an earlier recall.

HYUNDAI/KIA: Year of declines continues

UPDATED: 11/2/17 3:28 pm ET

Cuts in fleet sales lead Hyundai/Kia to continue its downward slide for 2017 with a 13 percent drop in sales this October from a year earlier.

HONDA: Cars push October into the black

UPDATED: 11/2/17 3:19 pm ET - adds U.S. market share data

American Honda eked out a 0.9 percent U.S. sales gain in October to 127,353 vehicles thanks largely to the strength of car sales from both the Acura and Honda divisions.

Peter Schutz, CEO who saved Porsche 911 and engineered turnaround, dies at 87

Peter Schutz, the American auto executive credited with saving the Porsche 911 from extinction in the 1980s and turning around the Porsche brand in the process, died over the weekend.

Mitsubishi wants show of faith from dealers

In order for Mitsubishi to achieve its ambitious target of 30 percent growth in the U.S. by 2020, it would need a high level of dealer engagement and improved fundamentals at the retail level, executives said.

Tokyo's big sights, oversights and eyesores

It's not every year that our man David Undercoffler gets to attend the Tokyo Motor Show. That'd be weird since it's a biennial show. Here's what caught his eye.

Mitsubishi e-Evolution concept doubles down on future EVs, crossovers

Mitsubishi looks to double down on a future centered on both electric vehicles and crossovers with its e Evolution concept.

Mitsubishi to boost marketing spending

Mitsubishi is planning its biggest marketing campaign in a decade, one that will include the brand's biggest digital push ever and an emphasis on Hispanic consumers.

2018 Mitsubishi Outlander PHEV

After several years of delays related to battery supply and regulatory certification, Mitsubishi is bringing its Outlander plug-in hybrid to the U.S.

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