Vince Bond Jr.

Reporter and Community Editor

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48207-2997 Detroit, Mich.
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Phone: 313-446-1653
E-Mail: vbond@crain.com

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Recent articles
Buick cracks top 10 on Consumer Reports report card; Acura, Mercedes, Infiniti drop
12:45 pm U.S. ET | Feb. 24 | UPDATED: 2/25/15 12:09 pm ET - corrected
Buick climbed into the Top 10 while Acura, Infiniti and Mercedes-Benz fell hard in the latest report card on reliability and performance from Consumer Reports. Lex ...


Longtime Chrysler exec George Butts dies at 91
11:27 am U.S. ET | Feb. 17
Longtime Chrysler executive George Butts, who held positions in the product planning, stamping and quality divisions, died last week in Florida. He was 91. ...


Brady handoff generates more publicity for Colorado
12:31 pm U.S. ET | Feb. 11
Super Bowl MVP Tom Brady made his final handoff of the season Tuesday, a new Chevrolet Colorado for teammate Malcolm Butler. Brady's gesture gives Chevy another infusion ...


Fiat Chrysler launches millennial marketing push for Jeep Renegade
3:51 pm U.S. ET | Feb. 9
The Jeep brand is going after millennials with a marketing push on TV and social media for the new Renegade subcompact SUV. ...


How Chevy pulled off its Super Bowl 'blackout'
12:01 am U.S. ET | Feb. 9
Chevrolet executives walked a tightrope as they plotted an ad simulating a power outage in the minutes before the Super Bowl. ...


No big bucks for a Super Bowl ad? No problem
6:00 pm U.S. ET | Feb. 6
Mitsubishi, along with Volvo, didn't run ads during the Super Bowl's primary NBC broadcast. ...


Mercedes takes early luxury lead, resurgent Lexus jumps to No. 2
3:53 pm U.S. ET | Feb. 3
Mercedes-Benz opened 2015 with a record January to take an early lead in the US luxury race, but a surging Lexus is nipping at its heels. 2014's luxury champ, BMW, finds ...


How automakers fared capturing eyeballs during the Super Bowl
5:09 pm U.S. ET | Feb. 2
Super Bowl advertisers used a variety of tactics to capture eyeballs Sunday night. It's about moving metal. But before they can do that, they need to draw consumers in. ...


Nissan's Diaz leads automaker's return to Super Bowl after 18-year absence
7:30 pm U.S. ET | Feb. 1
Nissan's 18-year hiatus from the Super Bowl ended tonight — thanks to a simple question from sales and marketing chief Fred Diaz: “Why aren't we in the Super ...


Emotion, celebs -- and a surprise by Chevy -- in automakers' Super Bowl ads
1:15 pm U.S. ET | Feb. 1 | UPDATED: 2/1/14 10:30 pm ET -- adds FCA, Lexus details
On a night filled with emotional themes and celebrities in automakers' Super Bowl ads, Chevrolet pulled out a trick play just before the kickoff: A momentary attempt to f ...


Fiat Chrysler to air 3 Super Bowl ads
4:21 pm U.S. ET | Jan. 29
Fiat Chrysler says it will air three Super Bowl commercials during Sunday's game. The first ad is slated to air as the first commercial after the two-minute warning in th ...


Nissan teases Super Bowl ad; full reveal will wait until big game
11:23 am U.S. ET | Jan. 28
Nissan is using a dreary Harry Chapin song as the backdrop for its Super Bowl ad, but the overall message won't be seen until the game on Sunday. ...


Mercedes debuts Super Bowl ad on 'Ellen' show
3:49 pm U.S. ET | Jan. 26
Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car -- an edgy take on the fabled tortoise vs. hare race -- on “The Ellen DeGeneres Show” ...


BMW Super Bowl ad compares i3 with early Internet
10:20 am U.S. ET | Jan. 26
In BMW's Super Bowl spot, the brand is casting its electric i3 hatchback as an ahead-of-its-time concoction that needs some explaining -- just like the Internet back in 1 ...


Super Bowl advertisers hype their messages early and often
12:01 am U.S. ET | Jan. 26
Building an elaborate pregame hype machine reflects a growing trend among Super Bowl advertisers: To get the most bang for the buck from the biggest advertising event of ...


Many auto brands pass on Super Bowl ads
12:01 am U.S. ET | Jan. 24
The Super Bowl has lost its allure this year for some auto brands that have used the big game to launch new products, choosing instead to use their ad budgets elsewhere. ...


Outsmart the fake pay stub
2:00 pm U.S. ET | Jan. 24
Missing pay stubs are pitfalls for finance and insurance managers. Finance managers don't want to ask a potential customer to go home and get a couple of pay stubs to ver ...


Hyundai is the latest carmaker to 'take a time out' from Super Bowl
9:08 pm U.S. ET | Jan. 23
Hyundai isn't running a Super Bowl ad for the first time since 2006. The list of auto advertisers for the game continues to dwindle this year. ...


Toyota channels Muhammad Ali for Camry Super Bowl spot
1:59 pm U.S. ET | Jan. 23
Toyota channels boxing legend Muhammad Ali in its Camry Super Bowl spot about overcoming obstacles. ...


Nissan uses zany videos to boost Super Bowl spot
4:51 pm U.S. ET | Jan. 22
Nissan is letting YouTube stars add their own flavor to the automaker's Super Bowl storyline. ...


Audi to sit out Super Bowl for first time in 7 years
10:39 am U.S. ET | Jan. 20
Volkswagen's Audi brand, for the first time in seven years, isn't advertising during the Super Bowl this year, a spokesman confirmed today. ...


Ford, Lincoln say no Super Bowl ads as more brands stay on sidelines
3:28 pm U.S. ET | Jan. 19
Ford and Lincoln will not run Super Bowl commercials this year, a spokeswoman confirmed today, as more automakers sit out the game. So far, 6 brands plan to run ads this ...


Acura launches new ILX ad during AFC game
5:50 pm U.S. ET | Jan. 17 | UPDATED: 1/19/15 2 pm ET
Acura used Sunday's AFC Championship game as a springboard for the refreshed ILX sedan's marketing campaign. ...


Toyota Super Bowl ads honor dads; Mercedes taps Jerry Rice
12:51 pm U.S. ET | Jan. 16
Toyota kicked off its Super Bowl XLIX ad offensive today with an online video featuring good dads of the NFL, such as retired quarterback Kurt Warner and former all-pro l ...


BMW to pitch i3 electric in Super Bowl
3:08 pm U.S. ET | Jan. 15
BMW and Lexus will return to the Super Bowl after sitting on the bench for several years. BMW said today that it will pitch the i3 electric in a 60-second spot during the ...


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