Vince Bond Jr.

Reporter and Community Editor

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-1653
E-Mail: vbond@crain.com

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Recent articles
New Jeep Renegade ad campaign has an indie-rock youth vibe
8:00 am U.S. ET | April 17
In its new Renegade campaign, Jeep wanted up-and-coming artists to lay a soundtrack aimed at millennials instead of more established acts. ...


Honda manager says effective auto design stretches well beyond the vehicle
4:01 pm U.S. ET | April 15
The car is just one piece of the mobility pie that auto designers consider when pursuing new ideas, says Jason Wilbur, manager of Honda's Advanced Design Studio. ...


Honda teams up with NBC, SNL for digital video series
12:22 pm U.S. ET | April 14
The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” ...


Hyundai’s ‘Message to Space’ from a girl to her astronaut dad
3:11 pm U.S. ET | April 14
To help an astronaut’s 13-year-old daughter communicate with her astronaut father who hovers over Earth for months at a time in the International Space Station, Hyu ...


Kia Sorento campaign targets the adventurous
11:56 am U.S. ET | April 13
Kia is positioning the 2016 Sorento at drivers with adventurous mindsets in a new online series that launched last week on the Yahoo Screen streaming service. ...


Honda searches YouTube to find Latino influencers for CR-V
12:01 am U.S. ET | April 13
American Honda treated YouTube like a massive buffet to find influencers for its latest Latino outreach campaign for the CR-V crossover. ...


How Toyota does ‘heavy metal’ music
3:00 pm U.S. ET | April 8
Toyota Gifony allows people to mix the sights and sounds from the automaker’s plants in Blue Springs, Miss., and Georgetown, Ky., into rhythmic videos showing how t ...


Mercedes scores, too, as Duke tops Wisconsin
12:01 am U.S. ET | April 8
Mercedes experienced the largest lift in purchase likelihood from its advertising during the NCAA Men's Division I Basketball National Championship, but its competitors s ...


BMW wins March luxury sales title; Lexus takes 2nd
4:08 pm U.S. ET | April 1
The BMW brand topped the U.S. luxury market in March, while Lexus fended off Mercedes-Benz for second place. ...


Next-generation Audi R8 will star in new 'Avengers' film
12:28 pm U.S. ET | April 1
Audi connoisseur Tony Stark will stay loyal to the brand in the upcoming superhero movie Avengers: Age of Ultron. ...


Ally touts dealership camaraderie in new ad campaign
2:44 pm U.S. ET | March 31
Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. ...


Yes, millennials want to see a car dealer, Edmunds says
8:00 am U.S. ET | March 27
Millennials may love their phones, but they don't use them to make all of their car buying decisions, Edmunds.com says in a new report. ...


Dodge monkeys around with CGI in new ads
4:06 pm U.S. ET | March 26
Enforcing Dodge Law is serious business. So the brand turned to muscle car enthusiast Richard Rawlings of Discovery Channel's “Fast N' Loud” to restore order ...


Acura targets millennials in musical social campaign for ILX
5:29 pm U.S. ET | March 26
Acura is appealing to the musical tastes of millennials in a new social media campaign that expresses the energy of the sporty ILX sedan through sound. ...


J.D. Power, MarketShare alliance to help automakers balance marketing, incentive spending
3:04 pm U.S. ET | March 23
J.D. Power and marketing analytics company MarketShare have teamed up to help automotive sales and marketing executives find the right balance of spending on marketing ca ...


Infiniti, auto advertisers see digital boost from March Madness
7:45 pm U.S. ET | March 20
March Madness upsets are good for business and are keeping fans engaged in the NCAA men's basketball tournament -- and within the sights of auto advertisers such as Infin ...


Acura mixes a little 'memeness' with March Madness
6:15 pm U.S. ET | March 19
Acura is adding a little “memeness” to March Madness with a digital promotion on ESPN.com. ...


Buick has a March Madness tourney of its own
7:00 pm U.S. ET | March 15 | UPDATED: 3/16/15 Videos added
Buick is joining in on the March Madness bracket craze with its own “Sweet 16. ...


Safety highlights, mpg, limited-time offers can make digital ads more effective, study says
9:00 am U.S. ET | March 12
Mentioning a vehicle's mpg in a digital display ad, and then following that up with a safety reference within the same ad is a strong one-two punch for auto advertisers, ...


Automakers spot a profit opportunity in mobility services
12:01 am U.S. ET | March 9
Changing mobility habits among consumers are fueling an aggressive exploration of new business models by automakers that could potentially pad their bottom lines in the d ...


Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leads
12:01 am U.S. ET | March 9
Infiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way ...


Dodge extends ties with 'Fast and Furious' movie series
4:30 pm U.S. ET | March 9
Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7. ...


Magna enters mobility race with partnership
12:01 am U.S. ET | March 9
Automakers aren't the only ones with a hand in the mobility game. Don't forget about suppliers such as Magna International, for instance, that could slide in and make a p ...


RideScout CEO: An Army vet's view of mobility
12:01 am U.S. ET | March 9
Serving in the Iraqi desert helped spark Army veteran Joseph Kopser's idea for mobility app RideScout. ...


Surveys can lie, but the brain knows if shoppers like ads
12:01 am U.S. ET | March 7
Auto advertisers, who drop billions each year on TV ads, are now using neuroscience researcher tools to tap into a person's subconscious to find out if commercials are re ...


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Seattle VW dealer mixes metrics and fun

Seattle VW dealer mixes metrics and fun

Matthew Welch may own Auburn Volkswagen, but the title he cherishes is “chief relationship officer.' Mon., April 13
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