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An experimental subscription service in Atlanta lets customers switch among up to 22 models for $3,000 a month.
Drivers in Atlanta can subscribe to drive a Porsche as part of a pilot program beginning in November. Porsche Passport will give members flexible access to Porsche's sports cars and other vehicles.
The Mercedes-Benz GLS will get lighter and more luxurious when the next-generation large SUV goes on sale in 2019.
Parts-making giant Continental is readying itself for a self-driving future projected to grow explosively in the coming years.
Helped by its best September ever, Lexus pulled closer to BMW for the No. 2 spot in the luxury sales race for 2017, while Mercedes-Benz stayed solidly on top despite a September skid in sales.
New spy shots seem to confirm that the coming 2-series Gran Coupe will be built on a fwd platform -- the same platform that underpins the Mini lineup and the smaller 1-series sedan currently slated only for China.
BMW wants one more competitor to join its partnership with Fiat Chrysler and several suppliers
Project Excite is a long-term initiative to improve customers' experience and increase brand loyalty.
The U.S. order book for the redesigned Porsche Panamera includes a strong 10 percent take rate for the Sport Turismo wagon coming early next year.
As BMW rolls out new models, the company will reposition the top of its lineup with a new logo and marketing efforts.
EVs are coming for every Mercedes segment in the U.S.
After the production version of the Mission E electric sedan arrives at the end of this decade, an electric Macan may be next.
In the wake of the Volkswagen diesel scandal, Porsche will not bring the diesel-powered variant of the redesigned Cayenne midsize crossover to the U.S.
Mercedes-Benz USA's Drew Slaven talks about the brand's shift of resources to social media.
After letting Mercedes dominate the large SUV segment for more than a decade, BMW aims to overtake its rival with the upcoming X7 and its dramatic front end.
The free Saturday drives at Porsche Plano are so popular that all 50 spots fill up within minutes.
The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.
Smart is discontinuing its gasoline-powered models and losing two-thirds of its U.S. dealers, but the brand's CEO believes sales won't fall very much.
The massive grille on BMW's X7 concept is meant to draw attention for a brand late to the market for big SUVs.
Mercedes is giving the S-class coupe and convertible most of the changes the re-engineered sedan gets this fall, save for a V-6.
BMW's long-awaited X7 is a plug-in hybrid in its concept form.
Company executives thought stores would ease up on local ads after they stopped asking for documentation, but the opposite happened instead.
Porsche's 2018 models sat at U.S. ports during lengthy delays, but they're starting to flow to dealerships now.
The long-awaited BMW X7 shows up in concept form with a plug-in powertrain and a massive kidney grille.
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