Bradford Wernle

Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
Five influencers changing the auto industry today
12:01 am U.S. ET | Feb. 23
Automotive News spoke with a handful of influencers to learn what they're thinking and the stories they're sharing with their fans. ...


Social-media 'influencers' create product buzz, change policies
12:01 am U.S. ET | Feb. 23
An individual with social-media savvy can launch a discussion online that quickly influences industry actions. ...


S.C. testing center plans expansion
12:01 am U.S. ET | Feb. 23
The International Transportation Innovation Center in Greenville, S.C., is expanding in hopes of attracting work on advanced technology such as wireless charging, automat ...


Road trip led to a new life on Instagram
12:01 am U.S. ET | Feb. 23
A couple of years ago, Kevin Lu got bored with his career as a biomechanical engineer designing artificial knees and hips. ...


Victory Automotive plants seeds in the classroom
12:01 am U.S. ET | Feb. 9
Rodger Olson, COO of Victory Automotive Group in suburban Detroit, makes no apologies for being a retail geek as he lectures undergraduate students in his class on retai ...


Suppliers dream up future innovations. Will automakers bite?
12:01 am U.S. ET | Jan. 26
Suppliers try to look over the horizon and craft new features and equipment for autos. ...


How to contain aluminum dust?
2:00 pm U.S. ET | Jan. 24
Curtains or walls? It's a big decision that Ford dealers with body shops face as they gear up to repair the 2015 aluminum-body F-150 pickup, arriving late this year. ...


N.J. dealer lets customers choose the charity
12:00 pm U.S. ET | Jan. 22
One dealer's charitable impulse turned into a community fundraising powerhouse under the banner Kindle Community Challenge. ...


A Ford Quick Lane sized for Texas
12:00 pm U.S. ET | Jan. 22
On a clear day, you can see Pep Boys, Jiffy Lube and Firestone service shops from Planet Ford-Lincoln in Spring, Texas. Still, the dealership is building the largest Ford ...


Bentley joins VW's party of quirky names
12:01 am U.S. ET | Jan. 19
Now we can add a new head-scratcher name to the list: the Bentley Bentayga. That's what Bentley is christening its first-ever SUV, which will be introduced later this yea ...


Autos, audio amplify each other
12:01 am U.S. ET | Jan. 19
Jaguar Land Rover's partnership with Meridian is part of an intensifying competition among luxury carmakers to use high-end audio brands to enhance their vehicles' appeal ...


So what is a Bentayga?
12:01 am U.S. ET | Jan. 14
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga. ...


Suppliers learn to innovate quickly
2:35 pm U.S. ET | Jan. 14
From Tesla to the Google driverless car to the aluminum 2015 Ford F-150 pickup to active safety systems that promise zero fatalities, the auto industry is changing at an ...


So what is a Bentayga?
11:17 am U.S. ET | Jan. 13
When it comes to quirky names for SUVs, Volkswagen Group has the market pretty well cornered. Now we can add a new head-scratcher to the list: the Bentley Bentayga. ...


Bentley to call new SUV the Bentayga, attracts 4,000 preorders
3:01 pm U.S. ET | Jan. 12
Bentley has announced the name of its first-ever SUV, to be revealed later this year. It will be called the Bentley Bentayga. ...


Keeping time with Lincoln
11:01 am U.S. ET | Jan. 12

Shinola, the Detroit bicycle and luxury watchmaker, is displaying its wares at the show this year. The company has a display on the upper level of Lincoln's b ...



Moray Callum draws lines between Ford, Lincoln
12:01 am U.S. ET | Jan. 5
Moray Callum, Ford's global design chief, is coming off a frenetic year when Ford introduced a bevy of crucial products including the global 2015 Mustang and aluminum 20 ...


Aiming toregain sales momentum
12:01 am U.S. ET | Jan. 5
Job One for Ford will be regaining the momentum it lost with the F-150 changeover to aluminum. ...


Miami auto show seeks to ride Latin identity into the big leagues
12:01 am U.S. ET | Dec. 22
Organizers of the Miami International Auto Show hope to capitalize on the arrival of well-heeled Latino buyers to make the show a major annual event. As the U.S. ...


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