Bradford Wernle

Ford Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-0374
E-Mail: bwernle@crain.com

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Recent articles
New Navigator rolls up to challenge Escalade
12:01 am U.S. ET | Sept. 13 | UPDATED: 9/15/14 11:32 am ET - correction
The new Navigator's role is to reclaim a piece of a segment Lincoln pioneered in the 1990s and then ceded to the Cadillac Escalade. ...


Ad campaign for redesigned Lincoln Navigator starts next month
12:46 pm U.S. ET | Sept. 10 | UPDATED: 9/10/14 2:46 pm ET -- correction
Next month, Lincoln will kick off its first significant marketing campaign for the Lincoln Navigator since 2007, brand executives said at a press event here. ...


Getting the new F-150 up and running won't be easy
12:01 am U.S. ET | Sept. 8
By converting its best-selling F-150 pickup from a steel body to aluminum, Ford is replacing the tried-and-true spot-welding process with a far more complex technique tha ...


Bill Ford touts automakers working with small tech startups
10:54 am U.S. ET | Sept. 8 | UPDATED: 9/8/14 11:34 am ET - adds coverage
As the world evolves toward a radically altered transportation network with autonomous cars, ride-sharing services and electrified vehicles, traditional automakers need t ...


Lincoln has high aspirations for football season's 2015 MKC campaign
12:01 am U.S. ET | Sept. 4 | UPDATED: 9/4/14 7:04 am ET - adds link
The ad campaign for the 2015 Lincoln MKC launches this weekend on major college and professional football games and will run at least through next April, substantially lo ...


Ford F-Series sales slow prior to changeover
12:00 pm U.S. ET | Sept. 3
With Ford beginning the prolonged shutdown and changeover to the 2015 aluminum F-150, the company's F-series sales dropped 4 percent to 68,109 units in August. ...


Ford, Nokia test map tech that makes it easy to be green
12:01 am U.S. ET | Aug. 31 | UPDATED: 9/2/14 1:19 pm ET - adds correction
Ford and a unit Finnish technology giant Nokia are developing a system that automatically manages the energy efficiency of a plug-in hybrid vehicle as it travels through ...


Mustang and Coors -- scarcity made fans want them more
4:33 pm U.S. ET | Aug. 29
Because Ford didn't make the Mustang with right-hand drive, the truly dedicated around the world could localize their cars only by using expensive right-hand-drive conver ...


Ford launches '15 Mustang output in Michigan
12:01 am U.S. ET | Aug. 28 | UPDATED: 8/28/14 1:15 pm ET - adds details
Ford officially launched production of the redesigned Mustang at its Flat Rock Assembly Plant in Flat Rock, Mich. With the 2015 model, Ford is making the Mustang to suit ...


Matthew McConaughey will invite viewers to meet the Lincoln MKC
12:01 am U.S. ET | Aug. 25
Matthew McConaughey is collaborating with Ford's luxury brand to promote a very different kind of Lincoln: The 2015 MKC compact crossover. ...


Special-order '15 F-150s to arrive in February
12:01 am U.S. ET | Aug. 25
Ford's 3,000 U.S. ...


Ford preps right-hand-drive version of 2015 Mustang
12:01 am U.S. ET | Aug. 25
That's a 2015 Ford Mustang with the steering wheel on the right. ...


Some 2015 Ford F-150 buyers will have to wait until next year
3:32 pm U.S. ET | Aug. 22
Some retail and all fleet customers who order their 2015 F-150s early won't see their trucks until February. ...


New 2015 Lincoln MKC ads star Matthew McConaughey
8:00 am U.S. ET | Aug. 21 | UPDATED: 8/21/14 10:17 am ET - adds McConaughey video
Lincoln has signed a multiyear endorsement contract with Oscar-winning actor Matthew McConaughey that will begin in September with a series of spots promoting the 2015 MK ...


Ford begins testing first right-hand-drive Mustang
3:45 pm U.S. ET | Aug. 18
Ford has begun testing the first prototype of the right-hand-drive Mustang pony car. ...


Ford unveils a seamless plan for 2015 F-150
12:01 am U.S. ET | Aug. 18
Ford Motor Co. last week demonstrated its “seamless sliding rear window” feature developed by Canadian supplier Magna International Inc. for the new 2015 Ford ...


Lincoln: New boss, new market, new hope
12:01 am U.S. ET | Aug. 18
Lincoln is showing signs of life as Ford Motor Co.'s reinvention of Lincoln gains momentum. ...


Ford puts fresh spins on its classics
12:01 am U.S. ET | Aug. 18
Ford is returning to its roots with redesigned versions of two crucial home-market mainstays: the F-150 and the Mustang pony car. ...


Ford's big launch year includes 2 icons
12:01 am U.S. ET | Aug. 18
The company is in the midst of its most prolific launch year in history, and much of the action is coming in the second half of this year. ...


Ford demonstrates Magna's seamless rear window on new F-150
4:04 pm U.S. ET | Aug. 13 | UPDATED: 8/14/14 9:49 am ET - adds photo
Ford today demonstrated its “seamless sliding rear window” feature developed by Canadian supplier Magna International for the new 2015 Ford F-150 pickups. ...


Ford probes fire that destroyed pickup during testing
12:36 pm U.S. ET | Aug. 4
Ford is studying a fire that destroyed a pickup truck during recent testing in California. According to a spy photographer, the truck, heavily clad in black vinyl, is an ...


Lincoln seeks styling edge with MKC liftgate
12:01 am U.S. ET | Aug. 4
The wraparound liftgate on the 2015 Lincoln MKC is unlike those on most crossovers. ...


Higher incentives lift Ford cars, trucks
1:55 pm U.S. ET | Aug. 1
Strong retail sales and bigger incentives helped lift Ford's July volume 10 percent from a year ago to its best July performance in eight years. Ford sold 211,467 vehicle ...


Global product expert in Lincoln driver's seat
12:01 am U.S. ET | July 28 | UPDATED: 7/29/14 2:56 pm ET - adds correction
Ford CEO Mark Fields, in his first major personnel move since taking over, announced Kumar Galhotra's appointment last week among several changes in Ford's product develo ...


GM, Ford financials could veer in 2nd half
12:01 am U.S. ET | July 28
While General Motors' second-quarter profits were hammered by the costs of its massive recall, across town Ford Motor Co. reported a robust profit bolstered by a record s ...


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Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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