Bradford Wernle

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Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-0374
E-Mail: bwernle@crain.com
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Recent articles

NASA project: Getting cars ready for takeoff

Silicon Valley and NASA think traffic-stymied commuters are ready to give up their cars and fly to work. ...

Complex, costly work leaves 3 paint suppliers to dominate business

Three large suppliers dominate the global market for original-equipment automotive paint -- and the auto industry is content to leave it that way. ...

Innovating better paint isn't always about the wet stuff

Innovating in the paint business is sometimes as much about the process as the product. The segment's big players are spending r&d dollars to take time and cost out of th ...

Texting system reduces service dissatisfaction

Gorno Ford's service department uses texting to communicate with customers, carrying out the entire repair order from approval to payment. ...

Car buyers' color choices stuck in neutral

Since 2011, white has been the most popular car color in North America, according to PPG Industries. Black, gray and silver follow close behind. What happened to bright c ...

Was Bo Andersson too tough for AvtoVAZ?

The tougher the challenge, the more Bo Andersson, the former purchasing czar at General Motors, seemed to relish it. ...

Volvo, Lincoln, Genesis take distinct paths to stylish interiors

With new flagship sedans, Genesis, Lincoln and Volvo are offering alternate definitions of luxury to the overwhelmingly dominant German brands and Lexus. ...

The power of Roger Penske

Fifty years ago, Roger Penske made a momentous decision to give up his own career as a race car driver for a life managing other drivers and running a business empire. ...
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