Mark Rechtin

Toyota, Lexus, Scion, Honda, Acura Reporter

Address: 400 Continental Blvd., 6th Floor
90245 El Segundo, Calif.
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Phone: 310-739-8009
E-Mail: mrechtin@crain.com

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Recent articles
As Sonata turns cautious, Camry flees good-but-frumpy image
12:01 am U.S. ET | April 21
Sales of mid-sized sedans may be off 8 percent so far this year, but redesigns from Toyota and Hyundai unveiled at the New York auto show indicate the segment has plenty ...


When Scion's too tiny, Toyota pilot program allows a larger loaner
12:01 am U.S. ET | April 21
Scion is rolling out a pilot program that will allow vehicle owners to use other Toyota models as short-term loaners. ...


New TLX is key to Acura's sedan revival
12:01 am U.S. ET | April 21
Acura is counting on the 2015 TLX mid-sized sedan tol reverse a slide in the brand's sedan sales. Acura's U.S. sedan sales skidded 10 percent last year and have dropped 2 ...


Midcyle, Camry is overhauled to make it best 'ever built'
12:01 am U.S. ET | April 21
In 2011, Toyota touted the newest Camry for its "bold, sophisticated" design. ...


Lexus NX to offer a 235 hp turbo or 194 hp hybrid in U.S.
11:00 pm U.S. ET | April 19 | UPDATED: 4/20.14 11:40 am -- updates from Beijing
Lexus unveiled the production version of the Lexus NX compact crossover at the Beijing auto show Sunday, offering a U.S. sales forecast of 2,200 units a month. ...


Honda HR-V subcompact crossover coming later this year
12:00 pm U.S. ET | April 17
Honda's upcoming Fit-based subcompact crossover will be called the HR-V, the company said today in releasing the first image of the vehicle. ...


AutoNation stepping away from third-party leads
7:15 am U.S. ET | April 17 | UPDATED: 4/17/14 2:54 pm ET - adds reactions
AutoNation, tired of paying high prices for online leads, plans to de-emphasize third-party lead providers such as TrueCar, AutoTrader.com and Cars.com, CEO Mike Jackson ...


Acura TLX much more than rebadged Accord
3:08 pm U.S. ET | April 16 | UPDATED: 4/19/14 7:41 am ET - corrects engine reference
Acura unveiled today the production version of its redesigned 2015 TLX mid-sized sedan, a car that will replace the TL and TSX sedans in its lineup for the United States. ...


Toyota overhauls Camry in bid to make it 'best we've ever built'
9:30 am U.S. ET | April 16 | UPDATED: 9/16/14 11:29 am ET - adds historical Camry photos
Toyota, fighting to extend the Camry's 12-year reign as the best-selling car in the United States, showered its flagship sedan with superlatives as it unveiled a new edit ...


Scion charts new lineup for U.S.
12:37 pm U.S. ET | April 16
Toyota's Scion brand, struggling to boost sales with aged products, plans to replace three of its five nameplates in the United States over a two-year period starting in ...


Economists: Global GDP growth on the rise, but BRICs disappoint
11:14 am U.S. ET | April 15
The global economy will do “fairly well” in the coming years, with the United States economy leading the way, while Europe “has turned a corner,” ...


With the new Honda Fit, engineering solutions once again take priority
12:01 am U.S. ET | April 14 | UPDATED: 4/23/14 4:20 pm ET -- adds clarifications
If there is any question about whether smart engineering is on its way back at Honda Motor Co., one need look no further than the second-row "magic" seats of the 2015 Hon ...


'Inner frame' makes Fit stronger, less costly
12:01 am U.S. ET | April 14
In creating the 2015 Honda Fit's body-in-white, Honda engineers changed the manufacturing process to make the car lighter, stronger and less expensive. ...


Honda Fit raises the ante for subcompacts
12:01 am U.S. ET | April 14
In the subcompact segment, small can no longer mean cheap. It's not only price but a product's execution that makes the difference between a sale and a walkaway. ...


Honda Fit raises the ante, and cargo space, in subcompact segment
5:00 am U.S. ET | April 9
In the subcompact segment, small can no longer mean cheap. It's not only price but a product's execution that makes the difference between a sale and a walkaway. ...


Sona Iliffe-Moon
12:01 am U.S. ET | April 7
Age: 33

Title: Manager of product launch marketing communications, Toyota Motor Sales U.S.A. ...



Lauren Abro
12:01 am U.S. ET | April 7
Age: 32

Title: Senior engineer, vehicle performance development division, Toyota Technical Center

Big break: ...



Amy Meszaros
12:01 am U.S. ET | April 7
Age: 39

Title: Manager, North American Cost Strategy Division, Honda North America

Big break: Getting assigne ...



Susann Kazunas
12:01 am U.S. ET | April 7
Age: 38

Title: General manager, production engineering (stamping), Toyota Motor Engineering & Manufacturing North America



Christos Agouridis
12:01 am U.S. ET | April 7
Age: 39

Title: Chief engineer for body exterior engineering, Honda R&D Americas

Big break: Being assigned to work on the 2006 Civic at Hond ...



Rana Mohtadi
12:01 am U.S. ET | April 7
Age: 38

Title: Principal scientist, Toyota Research Institute North America, Toyota Technical Center

Big break: Toyota came calling after s ...



Jim Baudino
12:01 am U.S. ET | April 7
Age: 38

Title: Manager of engagement marketing, Toyota Motor Sales U.S.A. ...



Krafcik at TrueCar: Hands-on, but not a full-time gig
5:39 pm U.S. ET | April 4
John Krafcik's role at TrueCar will be to help advise and consult the vehicle pricing and purchasing service, but it is not a full-time position. ...


Honda Fit-based crossover likely named HR-V in U.S.
3:24 pm U.S. ET | April 4
Honda's crossover vehicle based on the Fit subcompact hatchback likely will be named HR-V. In filings with the U.S. Patent and Trademark offices, Honda recently filed for ...


Jesse Jackson leads minority trade mission to Japan's automakers
7:02 am U.S. ET | April 2
Jesse Jackson is leading a Rainbow PUSH Coalition trade mission to meet with the heads of Japan's leading automakers later this week, in order to increase the representat ...


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