David Barkholz

Information Technology and Labor Reporter

Address: 1155 Gratiot Ave.
48207-2997 Detroit, Mich.
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Phone: 313-446-6047
E-Mail: dbarkholz@crain.com

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Recent articles
Dealerships can gain an edge with Spanish-language marketing
2:10 pm U.S. ET | April 23
Dealerships willing to advertise and post videos in Spanish face little competition reaching a growing number of Latino car buyers, said Ricky Lopez, Internet director at ...


Dealers missing out on digital F&I sales, study finds
11:30 am U.S. ET | April 22 | UPDATED: 4/24/15 9:12 am ET - corrected
Consumers want F&I product information online rather than all-at-once at the end of their vehicle purchases, a new study finds. ...


Google's 'Mobilegeddon' forces dealerships to get mobile-friendly
3:54 pm U.S. ET | April 22
If consumer preferences haven't already prompted auto dealerships to operate mobile-friendly websites and digital marketing tools, Google is giving them an extra nudge. ...


Why this Tampa dealer reset Latino marketing efforts
9:53 pm U.S. ET | April 20
Tampa's Kuhn Honda has hit the reset button on its marketing to Latinos as it seeks to increase its already outsized sales numbers with the group. ...


Ally change saves dealers big money
12:01 am U.S. ET | April 20
The 4,200 dealerships that finance their vehicle inventory through Ally Financial are seeing savings from Ally's recent shift to peg interest rates to LIBOR rather than a ...


Rural dealer becomes used-car powerhouse
12:01 am U.S. ET | April 20
Small-town Schafer Chevrolet has turned the devastating loss of three new-car franchises into a used-car powerhouse. ...


Canadians show one way out of Tier 2
12:01 am U.S. ET | April 19
As UAW contract negotiations with the Detroit 3 begin, the Canadian model for dealing with entry-level workers could provide a guide to solving the Tier 2 probelm in the ...


Lexus, Subaru score highest consumer reviews on DealerRater
5:31 pm U.S. ET | April 14
Lexus and Subaru dealerships posted the highest average consumer ratings among luxury and mass-market brands on review site DealerRater over the past 12 months. ...


Videos, mobile-friendly ads get Latino car shoppers' attention
12:01 am U.S. ET | April 13
Dealers are reaching Hispanics at preferred destinations: videos and mobile devices. ...


Dealerships ignore online reviews at their peril
12:01 am U.S. ET | April 13
Many dealerships find it a pain to respond to customer reviews online. But new data from Cars.com show it's worth the effort to write a reply below the review. ...


IHS buys digital car-shopping behavior tracker Dataium
5:19 pm U.S. ET | April 1
Data and consulting powerhouse IHS Inc. has purchased the assets of Dataium, a small company that can see shopping behavior on dealer and carmaker websites to direct and ...


GM pickup, SUV sales strong, but car sales fall
12:21 pm U.S. ET | April 1
Pickup truck and SUV sales shouldered the load again for General Motors in March, while car sales stalled. The carmaker posted a 2.4 percent sales dip in March vs. the ye ...


UAW delegates demand higher pay
12:01 am U.S. ET | March 30
To say the UAW rank and file's expectations for more pay are high would be an understatement. ...


UAW troops air demands at convention rather than cast blame
2:54 pm U.S. ET | March 27
The UAW's latest bargaining convention was markedly different than the union's most recent confabs and one that could portend trouble in this year's Detroit 3 contract ta ...


UAW to press for 'pattern' labor deals in Detroit 3 talks, Williams says
5:51 pm U.S. ET | March 25
UAW President Dennis Williams says the UAW will try to negotiate labor contracts with the Detroit 3 later this year that are identical -- a goal made difficult because ea ...


'We've got too many damn tiers,' UAW head tells cheering delegates
10:50 am U.S. ET | March 25
In a fiery address to hundreds of UAW delegates, union President Dennis Williams said auto workers sacrificed during the recession and now must get that compensation back ...


UAW rank-and-file decry Tier 2 pay at bargaining convention
3:10 pm U.S. ET | March 24
Opposition to the Tier 2 pay scale is so pervasive at this week’s UAW bargaining convention that the only delegates speaking against a proposal to reduce the pay ga ...


UAW president anticipates united front against pay 'inequality'
8:49 am U.S. ET | March 24 | UPDATED: 3/24/15 9:55 am ET -- adds report on third tier
UAW President Dennis Williams said today he expects members to emerge from this week's bargaining convention with a unified voice after a full airing of worker concerns a ...


Is high-paying Tier 1 at risk in UAW talks?
12:01 am U.S. ET | March 22
The slogan "No More Tiers" will be on the lips of thousands of UAW delegates trekking to the union's bargaining convention this week. ...


Navistar deal shows UAW president's pragmatism
12:01 am U.S. ET | March 21
The UAW's latest pact with Navistar -- including a raise for workers and changes that embrace lean manufacturing to aid the company's turnaround -- signals the pragmatic ...


AutoTrader is changing name, brand identity
12:01 am U.S. ET | March 15
AutoTrader is changing its name and logo as part of operational moves aimed at rebranding itself as a broad-line digital marketing company, rather than primarily a vehicl ...


Toyota ad hits bad guitar note
12:01 am U.S. ET | March 14
Toyota is in trouble with an author who reunited blues legend B.B. King with one of his favorite Gibson "Lucille" guitars. In a lawsuit, the author says the automaker use ...


Small-time security threats bigger concern
12:01 am U.S. ET | March 9
The biggest threats to a dealership's data aren't Russian hackers breaking through electronic firewalls or robots trying a thousand passwords on security codes until they ...


Dealerships work to safeguard data as security breaches loom
12:01 am U.S. ET | March 9
Today, practices designed to protect customer data are becoming commonplace as regulators increasingly view auto dealerships as financial institutions in terms of the mag ...


Dealership groups give soft sell a Hollywood twist
12:01 am U.S. ET | March 9
Waikem Auto Family expects to fill a century-old theater in Massillon, Ohio, with 150 customers and guests for the premiere of a new family film, Little Boy. ...


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