Dave Guilford

News Editor

Address: 1155 Gratiot Ave.
48207-2997 Detroit
Follow: Twitter Dave Guilford RSS feed
Phone: 313-446-0321
E-Mail: dguilford@crain.com
CLICK HERE to see our entire staff list
Recent articles

The easiest path to good supplier relations? Meet your targets!

11:30 am U.S. ET | May 19
After seeing the latest "Henke Report" on supplier-OEM relations, I strongly suspect that the biggest thing that automakers could do to win a little supplier love is fund ...

Which road to self-driving tech will win?

12:01 am U.S. ET | May 11
The auto industry has an increasingly bipolar view of autonomous vehicles. The basic question is whether to go all in or install limited doses of self-driving technology. ...

Which approach to autonomous driving will win?

3:57 pm U.S. ET | April 29
When it comes to autonomous driving technology, the basic question boils down to whether to go all in or install it in limited doses. ...

A GM-FCA hookup? 'Put' it in perspective

12:01 am U.S. ET | April 20
Perhaps Sergio Marchionne is banking on a loss of institutional memory at General Motors. That's the only way I can see that he might expect GM to consider buying Fiat Ch ...

Why we won't 'put' credence in GM-FCA merger talk

10:26 am U.S. ET | April 15
General Motors is unlikely to entertain a merger with Fiat Chrysler after the sour end to the GM-Fiat Alliance in 2005. That's when Sergio Marchionne forced GM to pay $2 ...

Midsize Ram pickup? Too costly, brand boss says

12:01 am U.S. ET | April 6
Ram brand boss Bob Hegbloom says he can't make numbers work to fit a midsize pickup into the brand's lineup. The key sticking point? The price of higher fuel economy. ...

FCA works on strategy to keep price-sensitive minivan buyers

12:01 am U.S. ET | April 6
Fiat Chrysler wants to retain buyers of sub-$25,000 minivans, despite the automaker's decision to drop its lower-priced Dodge Grand Caravan, says Chrysler brand chief Al ...

Maserati adds dealers, awaits Levante

12:01 am U.S. ET | April 4
Although it is moving more slowly than expected, Maserati plans to increase its US dealership count to 125 as it prepares to launch the Levante full-size crossover. ...

Cox's Schwartz urges 3 dealer changes

5:15 pm U.S. ET | March 31
Sandy Schwartz has been campaigning this year with a stump speech that drives home a simple message: Dealers have to change the way they do business, and today's good tim ...

Can these cars fuel brand comebacks?

10:15 am U.S. ET | March 31
Every vehicle that rolls out this week at the New York auto show represents a high-stakes bet. Hundreds of millions of dollars, years of work. But some vehicles have even ...

Toyota aims to cut price of fuel cell vehicle

12:01 am U.S. ET | March 9
Toyota may have a $57,500 price tag on its Mirai fuel cell electric vehicle when it goes on sale late this year in the U.S., but it is pressing for a much lower future pr ...

Sergio speaks -- about Toledo, Ferrari and self-driving cars

12:01 am U.S. ET | March 9
In a wide-ranging discussion at the Geneva auto show, Fiat Chrysler Automobiles CEO Sergio Marchionne confirmed that the automaker is mulling a proposal from Toledo, Ohio ...

Mitsubishi profit keys: Trucks, crossovers, EVs

12:01 am U.S. ET | March 9
Mitsubishi Motors Corp. has rebounded from financial trouble to profitability. The secret, says President Tetsuro Aikawa, is a focus on a few profitable segments: light t ...

Ford's Odell, Farley inherit each other's challenges in new roles

12:01 am U.S. ET | March 8
When you talk to Ford Motor Co.'s "trading places" executives, Stephen Odell and Jim Farley, it's clear: They have inherited each other's challenges. And it's hard to say ...

Wow, Geneva gives the industry a jolt

12:01 am U.S. ET | March 7
This year's Geneva auto show was a display case of wild contradictions -- an industry barreling headlong into a future of extreme performance capabilities, pressing envir ...

America, land of big spaces, spurs Hyundai Tucson redesign

UPDATED: 3/4/15 12:42 pm ET - adds details
How do you design a crossover with a name evoking the old West -- that cowboy, cactus, rugged desert terrain ethos? ...

Ford, Farley hope for success in U.S.-Russian diplomacy

12:01 am U.S. ET | March 3
Jim Farley, newly installed as head of Ford of Europe, on Monday vowed that the money-losing unit is “going to make progress in spite of the headwinds.” ...

Ford, Farley hope for success in U.S.-Russian diplomacy

8:36 pm U.S. ET | March 2
Jim Farley, newly installed as head of Ford of Europe, on Monday vowed that the loss-making unit is “going to make progress in spite of the headwinds.” ...

Russia, weak euro form backdrop for Geneva show

12:28 pm U.S. ET | March 2
Automakers usually don’t overreact to international tensions and currency fluctuations. That’s why the comments coming from auto execs on the verge of the Gen ...
Automotive News
Special Video Report
Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota's Lentz in Texas: A Lexus regret, fixing 'starved' Scion, the next Prius

Toyota North America CEO Jim Lentz is a pioneer. He and a handful of other employees moved to north Texas last September to help build the automaker's new U.S. headquarters.
» Watch the Video
     
News by Brand