Dave Guilford

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Recent articles
A GM-FCA hookup? 'Put' it in perspective
12:01 am U.S. ET | April 20
Perhaps Sergio Marchionne is banking on a loss of institutional memory at General Motors. That's the only way I can see that he might expect GM to consider buying Fiat Ch ...


Why we won't 'put' credence in GM-FCA merger talk
10:26 am U.S. ET | April 15
General Motors is unlikely to entertain a merger with Fiat Chrysler after the sour end to the GM-Fiat Alliance in 2005. That's when Sergio Marchionne forced GM to pay $2 ...


Midsize Ram pickup? Too costly, brand boss says
12:01 am U.S. ET | April 6
Ram brand boss Bob Hegbloom says he can't make numbers work to fit a midsize pickup into the brand's lineup. The key sticking point? The price of higher fuel economy. ...


FCA works on strategy to keep price-sensitive minivan buyers
12:01 am U.S. ET | April 6
Fiat Chrysler wants to retain buyers of sub-$25,000 minivans, despite the automaker's decision to drop its lower-priced Dodge Grand Caravan, says Chrysler brand chief Al ...


Maserati adds dealers, awaits Levante
12:01 am U.S. ET | April 4
Although it is moving more slowly than expected, Maserati plans to increase its US dealership count to 125 as it prepares to launch the Levante full-size crossover. ...


Cox's Schwartz urges 3 dealer changes
5:15 pm U.S. ET | March 31
Sandy Schwartz has been campaigning this year with a stump speech that drives home a simple message: Dealers have to change the way they do business, and today's good tim ...


Can these cars fuel brand comebacks?
10:15 am U.S. ET | March 31
Every vehicle that rolls out this week at the New York auto show represents a high-stakes bet. Hundreds of millions of dollars, years of work. But some vehicles have even ...


Toyota aims to cut price of fuel cell vehicle
12:01 am U.S. ET | March 9
Toyota may have a $57,500 price tag on its Mirai fuel cell electric vehicle when it goes on sale late this year in the U.S., but it is pressing for a much lower future pr ...


Sergio speaks -- about Toledo, Ferrari and self-driving cars
12:01 am U.S. ET | March 9
In a wide-ranging discussion at the Geneva auto show, Fiat Chrysler Automobiles CEO Sergio Marchionne confirmed that the automaker is mulling a proposal from Toledo, Ohio ...


Mitsubishi profit keys: Trucks, crossovers, EVs
12:01 am U.S. ET | March 9
Mitsubishi Motors Corp. has rebounded from financial trouble to profitability. The secret, says President Tetsuro Aikawa, is a focus on a few profitable segments: light t ...


Ford's Odell, Farley inherit each other's challenges in new roles
12:01 am U.S. ET | March 8
When you talk to Ford Motor Co.'s "trading places" executives, Stephen Odell and Jim Farley, it's clear: They have inherited each other's challenges. And it's hard to say ...


Wow, Geneva gives the industry a jolt
12:01 am U.S. ET | March 7
This year's Geneva auto show was a display case of wild contradictions -- an industry barreling headlong into a future of extreme performance capabilities, pressing envir ...


America, land of big spaces, spurs Hyundai Tucson redesign
12:01 am U.S. ET | March 4 | UPDATED: 3/4/15 12:42 pm ET - adds details
How do you design a crossover with a name evoking the old West -- that cowboy, cactus, rugged desert terrain ethos? ...


Ford, Farley hope for success in U.S.-Russian diplomacy
12:01 am U.S. ET | March 3
Jim Farley, newly installed as head of Ford of Europe, on Monday vowed that the money-losing unit is “going to make progress in spite of the headwinds.” ...


Ford, Farley hope for success in U.S.-Russian diplomacy
8:36 pm U.S. ET | March 2
Jim Farley, newly installed as head of Ford of Europe, on Monday vowed that the loss-making unit is “going to make progress in spite of the headwinds.” ...


Russia, weak euro form backdrop for Geneva show
12:28 pm U.S. ET | March 2
Automakers usually don’t overreact to international tensions and currency fluctuations. That’s why the comments coming from auto execs on the verge of the Gen ...


F-150 a winner? Too soon to tell
12:01 am U.S. ET | Feb. 7
Everybody wants to know if the launch of Ford's 2015 F-150 pickup is a success, and for good reason. In the auto industry, the rollout is high drama, indeed. ...


M-B pushes dealers to lift customer experience
12:01 am U.S. ET | Feb. 2
Mercedes-Benz USA CEO Steve Cannon says the brand plans to prod dealers to improve sales processes even though Mercedes scored the top luxury-brand ranking on J.D. ...


Volvo and the 'sweet hereafter'
12:59 pm U.S. ET | Jan. 30
Excruciatingly long product lead times have always challenged automakers, who have to figure out what will sell four or five years hence. ...


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