WEBINARS

Automotive News PowerTraining

Video
FAQ
NEXT WEBINAR
Warranty Strategies for Boosting Profits and Improving Customer Loyalty
February 11 at 2pm ET

Presented by:
image
Warranty industry expert Mike Roberts shares his knowledge on how to better engage with your customers to effectively orchestrate global warranty and service. He'll provide the leading strategies for boosting your profits, and improving customer satisfaction while reducing costs. Attend this webinar and learn how advanced warranty analytics can affect your real-time decisions and streamline your automotive processes. FREE

Register Now

 


30 Tips in 30 Minutes: Using Social Media to Drive Sales
February 17 at 2 pm ET
Presented by: image

Dealers who know how to use social media sell more. Digital Air Strike's Automotive Social Media Trends Study shows 74% of car buyers are on Facebook. That means dealers should use the social site to reach in-market customers -- with the right check-in offer at the right time, or with highly-targeted, low-cost social ads. Attend this webinar to see examples of how to turn all the social sites into lead-generating machines so you sell more! FREE

Register Now



F&I: An extension of your sales process
February 23 at 2pm ET
Presented by: image

The digital consumer is disrupting your dealership and putting pressure on your sales department to transact differently than in the past. There are many strategies in our industry being used to provide a more customer-centric experience. Attend this webinar to learn how to embrace more customer-centric approaches using a combination of people, process and technology while still maximizing your F&I penetration. FREE

Register Now



Proactively Manage Aftersales to Become an Holistic Mobility Service Provider
March 2 at 2pm ET
Presented by: image

Automotive aftersales is in the midst of a fundamental change. Consumers with connected cars are creating opportunities for OEMs and dealerships to engage their customers in new ways and increase their aftersales revenue. Attend this webinar and learn how the current systems are insufficient, what's possible when data insights are built into lead management processes and the benefits being realized by OEMs adopting this solution. FREE

Register Now



Always-On Auto Shopping: Reaching Consumers in Key Micro-Moments
March 3 at 2pm ET
Presented by: image

A decade ago, the word "smartphone" wasn't even part of the lexicon. Today, two-thirds of adults (and 90 percent of Millennials) own smartphones. This shift has forever changed the way we search for information, especially when we're looking to make a purchase. We now interact with brands in short bursts, known as "micro-moments." Attend this webinar and learn how to engage shoppers, even when their attention is fragmented! FREE

Register Now




To learn more about our webinars, or to sponsor a webinar or to get a copy of a receipt, contact Eric Jones, Digital Media Coordinator, at 1-313-446-6028, or email him at ejones@autonews.com


ARCHIVED WEBINARS
Best Dealerships Share Their Secrets of Success
Presented by image

On-Demand until 2/2017. As registration opens for Automotive News' 5th annual Best Dealerships To Work For program, make sure your dealership is positioned to be named among the 2016 list of the best. Publisher Jason Stein moderates a lively discussion about how happy, engaged employees can help build your bottom line. Hear from dealers who have had multiple dealerships named among the country's best places to work. FREE » Watch the webinar

Start with the Service Drive
Presented by image

On-Demand until 2/2017. The service drive forms the foundation of a dealer's relationship with its customers. It's where first impressions are made and customers are prepped for recommended services. The service drive greeting and write-up process can lead to lifetime customer satisfaction and loyalty. Attend this webinar and learn the ways technology can help boost service drive efficiency, engage motorists and streamline processes! FREE » Watch the webinar

Social Media in Hiring and Employment
Presented by image

On-Demand until 1/2017. The use of social media in hiring and employment has been a hot topic lately, and recently car dealers have been losing court battles. Regulations haven't been able to keep pace with new social media technologies, and courts are rarely siding with employers. Attend this webinar and learn the current laws, how the courts interpret them and how to craft a social media legal policy to help you remain out of trouble! FREE » Watch the webinar

Using Big Data to Drive Dealership Sales
Presented by image

On-Demand until 1/2017. Big data can cause big challenges. Dealers trying to identify data to analyze can become overwhelmed by the volume of data available to them. Join us for a discussion on how dealers can best utilize specific big data to drive real results. Attend this webinar to find the reasons for your month's success BEFORE the month is over, ways to streamline your dealership's workflow to improve consumer experience and more! FREE » Watch the webinar

Rethinking the Consumer Experience In Order To Maximize Gross Profits
Presented by image

On-Demand until 1/2017. Consumer-shopping behavior is constantly adapting to new technology. Because of that, one of the biggest challenges for dealerships is lowered gross profits due to discounting, both online and on the lot. Attend this webinar and learn what consumers search for, how consumer behavior is diminishing gross profits and tactics to sell vehicles on value to retain gross profits throughout the entire sales cycle! FREE » Watch the webinar

Cloud-Powered Engineering Desktops: Work From Anywhere, at Any Time, and on Any Device
Presented by image

On-Demand until 12/2016. Business and technology requirements are increasingly changing as enterprises strive to remain competitive. Enter the Cloud. The Cloud is becoming the wild card in the automotive design process. By moving engineering workstations to the Cloud, users can access applications from anywhere, so they're no longer tied to local workstations. Attend this webinar and put the power of the Cloud to work for you. FREE » Watch the webinar

Fiscally Fit Employees Can Help Build Your Bottom Line
Presented by image

On-Demand until 12/2016. Financial wellness is a hot topic at dealerships because employees are looking for help in becoming financially fit. A financial wellness program attracts employees, but how does the new benefits landscape impact the goals of dealerships and its employees? Attend this webinar to learn the latest trends in financial wellness programs at dealerships and how to boost the bottom line through employee financial wellness! FREE » Watch the webinar

Grow Your Dealership's Bottom Line with Better Hiring: Advice from the Experts
Presented by image

On-Demand until 11/2016. Retail automotive is a people business and leading dealerships know that their success hinges on building great teams. Hear how top dealerships have elevated their hiring practices to give themselves a competitive advantage in this panel-style webinar. Learn how to transform your hiring process into an efficient discipline that results in better hires and improvements to the bottom line. FREE » Watch the webinar

Communications Best Practices: How to Engage the Digital Car Shopper
Presented by image

On-Demand until 11/2016. The process of shopping for a car is more fragmented than it's ever been. Today's digital car shoppers rely on multiple websites and multiple devices to conduct research, making it hard for dealers to have a presence on every channel their customers visit. Attend this webinar to learn how you can advertise smarter, drive lead traffic and maximize productivity through digital channels. FREE » Watch the webinar

Driverless Cars: The Good, the Bad and the Ugly
Presented by image

On-Demand until 11/2016. Technology is propelling us toward the age of driverless vehicles. IHS Automotive predicts there will be nearly 54 million self-driving cars on the roads by 2035. Driverless cars are already being used in controlled environments such as mining and farming. Attend this webinar to learn the benefit of driverless cars, the issues in their development and what challenges must be resolved before there is widespread use. FREE » Watch the webinar

New Study Reveals How Social Sells Cars
Presented by image

On-Demand until 11/2016. Each year, Digital Air Strike asks 2,000 recent car buyers how social media and online reviews impact their car buying process. Their findings allow dealers to focus their social media efforts and increase their ROI. Social advertising isn't going away! Attend this webinar to learn how to turn these findings into actionable data to drive customers to your dealership. FREE » Watch the webinar

Digital Disruption and the Future of the Automotive Industry
Presented by image

On-Demand until 11/2016. In the ever evolving automotive industry, digital services are having a huge impact on the industry and its consumers. Digital services centered on increasingly empowered consumers will bring disruption to the automotive industry. Join this webinar to learn about these findings in a report conducted by the IBM Center for Applied Insights, and learn what the industry can do to take advantage of these changes. FREE » Watch the webinar

Communications That Work: Expand Your Reach Through New Digital Channels
Presented by image

On-Demand until 10/2016. Most digital advertising targets web behavior, not the person behind that behavior. These advertising messages can be generic and misaligned with the user's personal needs. As a consequence, users ignore the messages or never see them because marketers don't know enough about who should see them. Target your customers better through digital advertising by attending this webinar! FREE » Watch the webinar

Turn Your Dealership Green and Save on Energy
Presented by image

On-Demand until 10/2016. An increasing number of auto dealerships throughout the country are implementing upgrades that improve energy efficiency, reduce waste and minimize the impact on the environment. Attend this webinar and learn how to evaluate your facility, identify grants and incentives, coordinate with the installer(s) and determine the right debt financing option for your project. FREE » Watch the webinar

How to Create Loyal Customers Without A Customer Loyalty Program
Presented by image

On-Demand until 10/2016. Dealers spend millions of dollars every year on customer loyalty programs, but you can't buy loyalty with free oil changes. Attend this webinar to learn the correlation between happy employees, loyal customers and higher profits, plus a simple tool to measure results and track success. Turn your dealership into a "best place to work" to attract the best employees, retain more customers and enjoy higher profits! FREE » Watch the webinar

What's Under the Hood of Programmatic?
Presented by image

On-Demand until 10/2016. If you look under the hood of programmatic advertising, it's like looking at the engine of a rocket ship! This webinar helps marketing, advertising, and media professionals make sense of ad tech, branding, programmatic marketing, data integration, media activation, analytics, and much more. FREE » Watch the webinar

360 Degrees of Mobile Payment
Presented by image

On-Demand until 9/2016. With mobile payment, dealerships can provide an alternative for customers to pay for services, allowing them to expedite the check-out process. Together, DMEautomotive, MyKaarma and TSYS will provide a guide to everything mobile payment for the automotive market. Watch this webinar to learn more about what the customer wants, the mobile payment landscape and payment processing. FREE » Watch the webinar

Connected Vehicles: Harness the Power of Data
Presented by image

On-Demand until 9/2016. From vehicle performance to traffic patterns to passenger preference, the breadth of data connected cars offer carries huge potential. How automakers can harness the power of this data for insights is the next major hurdle. In this webinar, IBM experts will look at some of the insights and benefits that can be derived from connected vehicle data, and how auto makers can start to leverage it. FREE » Watch the webinar

Winning with Fixed Ops
Presented by image

On-Demand until 9/2016. 43% of drivers perform a search when deciding where to take their vehicle for service, so it's critical to connect whenever and wherever they're searching. Dealers can leverage mobile trends to give customers what they want, when they want it and with the quality that only a dealership service center can offer. Watch this webinar to understand how customers shop for service and how to compete with aftermarket chains. FREE » Watch the webinar

Kicking Sales into Overdrive: Using Predictive Analytics for Buyer Detection
Presented by image

On-Demand until 9/2016. By monitoring online and offline behaviors to understand shopping intensity and vehicle preferences, dealers can now detect when their customers are getting ready to buy. Join two analytics and automotive data experts, Dan Smith and Eric Brown, as they discuss proven techniques to detect shoppers, improve timing, achieve relevancy and improve sales. FREE » Watch the webinar

Amplify Your Earnings: Increase Profitability and Growth Through Used Inventory Financing
Presented by image

On-Demand until 9/2016. The NADA reports that used car sales exceeded 18 million units though the first half of 2015. While dealers have realized the possibilities, making the most of used inventory can be difficult, as most franchise floor planning options are geared only towards the OEM. Learn how to get a foot in the race by aligning with financial partners that not only understand your business, but want to help grow it. FREE » Watch the webinar

Online Marketing: Maximize Your Impact to Drive More Leads
Presented by image

On-Demand until 8/2016. Automotive internet users spend on average 14 hours shopping prior to making their purchase. As a dealer, it's essential to get your dealership and inventory in front of these shoppers. In this webinar, you'll hear best practices for how to market your dealership early in the shopping process, plus actionable practices to improve online merchandising, email marketing and online reputation. FREE » Watch the webinar

Improve the Service Drive Experience with Chat and Text
Presented by image

On-Demand until 8/2016. Are you passing up the opportunity to create a better customer experience, improve response times and reduce hassles for your service team? Join this webinar to learn how to implement a digital messaging strategy that gives your customers the convenience and instant connections they crave, while improving productivity and increasing revenue opportunities for your service team. FREE » Watch the webinar

Work Deals, Not Leads: New Strategies for Online Retail
Presented by image

On-Demand until 8/2016. There is a massive shift happening in the dealership sales environment. Much like the ease of buying from sites such as Amazon.com, car buyers are expecting more of the process to take place digitally. During this webinar you'll learn how you can stay in control of your retail business and achieve sales conversion ratios that on average double current email lead conversion rates. FREE » Watch the webinar

Fighting Fraud: Safeguarding Your Business
Presented by image

On-Demand until 7/2016. Are owners and managers dedicating the right resources to monitor and manage the unique fraud methods that exist at dealerships? This webinar, presented by three experts in dealer fraud and prevention, will address what is going on in a very fluid fraud landscape by highlighting trends, strategies and practices that your dealership should consider. FREE » Watch the webinar

10 Tips Dealers Need to Know About Social Advertising
Presented by image

On-Demand until 7/2016. Social ads can be a huge benefit to your dealership if you know how to create and target your ads correctly. For a very low cost per click, dealers can reach thousands of potential customers daily, increase visitors to their websites and see real ROI from social! Attend this webinar and you will learn how to create the best social ads, and properly target social ads while increasing ROI. FREE » Watch the webinar

Connected Vehicles: Gearing Up for Security
Presented by image

On-Demand until 6/2016. Connected cars are on the top of consumer wish lists. As quickly as the automakers are adding features, security researchers are finding and exploiting flaws. In this webinar, IBM will look at some of the flaws already presenting themselves in connected vehicles, what automakers can do to get ahead of the threat before the threat actors cause damage, and how everyone can influence their safety and privacy. FREE » Watch the webinar

Navigating Today's Highly Competitive Dealership Buy-Sell Market
Presented by image

On-Demand until 6/2016. What you need to know to compete or negotiate with Buffett, Soros and private equity. Dealership buy-sells are on the rise, but the increased action means it's a trickier market to navigate. Potential sellers are wondering if today's favorable window could close. And potential buyer's are struggling to compete against rivals. Attend this webinar to go inside a typical deal. » Watch the webinar

The New Rules to Closing Your Most Profitable Customers
Presented by image

On-Demand until 6/2016. There's a reason Amazon, Netflix and Google use sophisticated targeting technologies to manage their audiences and offer personalized shopping experiences. Simply put, it works. Join us to see how your dealership can make real-time investments in your most profitable audiences and harness the power of personalization to close more of your customers. FREE » Watch the webinar

Predicting Success: Data-Driven Hiring for Better Automotive Teams
Presented by image

On-Demand until 5/2016. Your dealership isn't the building or the cars in the lot. Your dealership is your people. What are you doing to build the best possible team? Stop making gut-based decisions, and start relying on data to help guide your choices. Attend this webinar to understand how data and process can impact hiring results, and receive usable tools and techniques that you can immediately implement in your dealership. FREE » Watch the webinar

25 Social Media and Reputation Management Tips with Proven ROI
Presented by image

On-Demand until 5/2016. In today's digitally connected world, it is imperative that businesses take control of their social media and online reputation in order to succeed. Join this webinar to learn 25 tips to properly manage your social media and reputation, as well as the best way to keep up with the latest trends, increase foot-traffic, sell more cars and build customers for life. FREE » Watch the webinar

From Search to Purchase: Winning Today's Digital Car Shopper
Presented by image

On-Demand until 5/2016. According to Deloitte's 2014 Global Mobile Consumer Survey, 9 out of 10 U.S. consumers check their smartphones within 1 hour of waking up, and 50% of consumers ages 18-24 check their phones within 5 minutes. This unparalleled access to real-time information is affecting everything from our daily routines to how we shop for cars. » Watch the webinar

The Future is Now: Reshaping the Dealership Payment Experience
Presented by image

On-Demand until 5/2016. It's no secret. Mobile technology is changing everything. Consumers are increasingly expecting integrated shopping experiences from all retailers, including auto dealerships. With the right plan, dealerships of all sizes can revolutionize the customer pay experience. This webinar is designed to help you gain insight into consumer trends, benefit from new payment features and protect your dealership from risk. FREE » Watch the webinar

GROW with GRO: A New Model for Fixed Ops Financial Performance Measurement, Planning, and Investment
Presented by image

On-Demand until 4/2016. The tools dealers rely on to measure and improve loyalty are often misleading, or only a part of the solution. This webinar will introduce GRO, Gross Revenue Optimization, a powerful new retention measurement and planning methodology that delivers the single, easy to calculate metric that will help you measure and predict Fixed Ops performance for years to come. FREE » Watch the webinar

Is Your F&I Experience Being Left Behind?
Presented by image

On-Demand until 4/2016. As the demographic shift in car buyers transitions from Boomers to Millennials, F&I departments are facing real change in customers' needs and expectations. F&I operations have an opportunity to rethink existing processes and procedures to meet the needs of a changing marketplace. Join this webinar to understand what these shifts in the marketplace mean to your F&I department and how to set your dealership up for success. » Watch the webinar

The Road to Your Growth: Why U.S. Hispanic Auto Consumers are a Must-Win Target
Presented by image

On-Demand until 4/2016. With Hispanic new vehicle sales growth expected to out-deliver the total market through 2020, the importance of the U.S. Hispanic consumer across brands and segments cannot be overlooked. Join Univision and GfK Automotive as they share insights on the U.S. Hispanic auto consumer, their shopping experience, best practices and why Hispanics can be a lifelong consumer of your brand. FREE » Watch the webinar

Tap Into Text With Auto Shoppers and Make More Connections
Presented by image

On-Demand until 4/2016. Most consumers love to text...and if consumers are texting, shouldn't dealership sales and service teams be texting too? Of course! Join this webinar to learn how to implement a texting strategy that helps solve these issues while giving shoppers (and dealership personnel) the convenience and instant connections they crave. FREE » Watch the webinar

Automotive 2025: Industry Without Borders
Presented by image

On-Demand until 3/2016. The recent IBM Institute for Business Value study, released in January 2015, shows that the dynamics of the consumer-vehicle-enterprise relationship are starting to change drastically as traditional industry boundaries disappear. Looking toward 2025, the enterprises that welcome openness are setting the stage for success. FREE » Watch the webinar

Auto Suppliers and Manufacturers Feel the Roller Coaster Effect of Changing Customer Demands
Presented by image

On-Demand until 3/2016. Suppliers ride the roller coaster of high expectations, dipping profits and some wild twists and turns along the way! This webinar will offer the tools and strategies needed to meet new customer demands while maintaining competitive edge. Learn how to successfully approach customer wants and desires without negatively impacting production flow or profitability. FREE » Watch the webinar

5 Payment Technologies, Including Apple Pay, Affecting Your Dealership
Presented by image

On-Demand until 2/2016. The world of payment processing is constantly evolving. New technologies, such as Apple Pay, seem to be sprouting up on a regular basis. The threat of credit card fraud and data breaches is also growing at double digit rates, and dealerships are just as vulnerable as any other large retailer. Learn how to combat these threats, while enhancing your customers' experience and staying compliant! FREE » Watch the webinar