Improving Customer Experience & Brand Relevance via the Connected Vehicle
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On-Demand Until May 2014. Connected car penetration is projected to increase globally 60% by 2017. Today's automotive company must not only navigate the technical challenges to remain competitive but leverage this trend to provide a differentiated customer experience. Learn how automotive companies are gaining clarity and improving the customer experience. Cost: FREE
Get Off the Service Discount Treadmill* And Keep Your Customers for Life.
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On-Demand Until May 2014. Are you trying to recapture lost customers with express service and discount coupons? Then offering more coupons and deeper discounts when that doesn't work? If that strategy is not working attend this webinar to give your service department the strategy it needs to retain more customers today, while boosting your Service Department profits! Cost: $99
Online Strategies for Capturing Gen X and Gen Y Car Shoppers
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On-Demand Until May 2014. Analytics expert Pat Ryan Jr. will provide attendees an exclusive look into unique cutting-edge research of Gen X and Gen Y vehicle purchasing behavior. Discover how this coveted buyer segment is using the internet and their mobile phone to help make purchasing decisions. Cost: FREE
Why Can't They Just Answer the Darn Phone?
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On-Demand Until May 2014. This webinar will examine the cold, hard, sometimes painful truth of what really happens when the phone rings at your dealership. Is anyone answering? What about afterhours? Attendees will learn to identify obstacles surrounding inbound call handling and then get a solution that will generate profit. Cost: FREE
Are Capacity Constraints Paralyzing Your Supply Chain?
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On-Demand Until April 2014. Suppliers: Are you struggling to get the parts and materials you need to keep pace with rising demand for your own products? If so, you're not alone. But here are pro-active steps you can take to identify at-risk suppliers in your supply chain – and to manage and to minimize the disruptions that are occurring throughout the industry today.Cost: $99
Fraud and Embezzlement: Your Dealership is at Risk
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On-Demand Until March 2014. You may think that it can't happen at your store. Or that it won't go far if it does. But every year, dealers find themselves victimized by trusted employees. This webinar will provide an inside look at actual cases. Attendees will be taken step-by-step through the process -- from the earliest signs to court convictions. Cost: $99
A Step-by-Step Guide to Building a Killer Dealer App
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On-Demand Until March 2014. Don't miss this detailed how-to session on deploying a highly successful dealership mobile app. Industry leader DMEautomotive will provide a straightforward, data-backed game plan to get you from where you are, to where you should be. Cost: FREE
The Business of Social Business
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On-Demand Until March 2014. Leading automotive companies are transforming into social businesses by activating a smarter workforce and delighting customers. Attend this webinar to hear from manufacturer Caterpillar on how social business is enabling new levels of collaboration with their dealers and the tangible business outcomes that their efforts have enabled. Cost: FREE
Steven Covey Was Right - Context Matters: Why Analytics May Be Leading You Astray
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On-Demand Until February 2014. A single behavioral event - such as 'inventory search' - to deduce the customer's motivation and influence your future marketing plan can be disastrous. Data can be useful, interesting and even entertaining, but to be actionable and deliver results, you need context. Sign up today to learn how context matters! Cost: FREE
Take Control of Your Dealership's Online Reputation
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On-Demand Until January 2014. Picture this: A consumer is researching local dealerships on Google and Yelp. Your store has a negative review. Where will that shopper go? 70% of car buyers say online reviews influence where they shop. Learn how to setup your business pages on Google+, Yelp and other high-traffic review sites for maximum effectiveness, and much more!
Operations Case Study: Agility Up, Costs Down
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On-Demand Until January 2014. Are you facing challenging global economic conditions, intense pressure to rapidly innovate, increasing regulatory restrictions and dependency on global supply chains? Attend this free webinar to learn how one supplier successfully met these challenges and now benefits from more agile operations and lower costs. Cost: FREE
Staying Mobile: How to Sell to Today's Savvy Buyers
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On-Demand Until January 2014. According to J.D. Power, 59% of smart-phone users will use their devices on your lot. As the dealer, you must know what consumers are learning from their smartphones when you're selling the car. Cost: FREE
Connectivity beyond the Vehicle: Will OEMs Lose Relevance?
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On-Demand Until December 2013. Learn how developing an owner-centric connectivity strategy, one that takes into account the entire connected experience for the consumer – reaching well beyond just vehicle features can be beneficial to OEMs. Cost: FREE
Turn Your Internet Department Into an Internet Dealership!
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On-Demand Until December 2013. An estimated 90% of consumers start the car buying process online. Your entire staff needs to be thinking WEB! We're bringing in Internet pioneer David Kain, a former Ford dealer who in 2000 helped create Forddirect.com, to help you create a strategy for developing YOUR Internet dealership!
Driving Global Manufacturing Excellence: A Cummins Continuous Improvement Case Study
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On-Demand Until December 2013. Learn firsthand how Cummins, Inc. has prepared its manufacturing organization to help the company capitalize on strategic growth opportunities in the emerging markets of Brazil, India and China. Cost: FREE
The Secret to Selling Service Contracts in the Service Drive
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On-Demand Until December 2013. F&I training expert Rick McCormick will teach you how can succeed in service drive sales by understanding your customer. If you haven't attended a presentation from Rick McCormick this workshop is your opportunity to learn a winning strategy that combines cutting-edge technology with cutting-edge techniques. You will leave with 10 intentional steps to implement immediately.
How to Make Your Dealership a Great Place to Work
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~100% of attendees would recommend this webinar to colleagues*~ Flexible work schedules. Three hundred hours of training a year. A staff-wide shopping spree at a warehouse retailer. The result? Employee loyalty, happier customers and increased sales. What can you learn from these dealerships? Plenty. *Automotive News Survey Nov.2012
Automotive Transformation in the Era of Big Data
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On-Demand Until November 2013. Hear the stories on how analytics are being used to help the auto industry transform and achieve new levels of competitive advantage in design and at the dealership. Cost: FREE
Best Practices for Compliant Marketing
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On-Demand Until October 2013. What you see as a simple communication to a customer about an upcoming holiday sale might actually be a hidden class action lawsuit. Are you prepared to pay? Cost: FREE
Using Supply Contracts to Leverage Rising Volume and to Protect Your Business
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On-Demand Until October 2013. Dan Sharkey, a lawyer specializing in supply contracts, spells out ways for suppliers to take full advantage of the industry's comeback by managing contracts to meet your customer's expectations. Cost: $99
Leveraging Vehicle Diagnostic Data
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On-Demand Until October 2013. Speakers from Volvo Car Corporation and Navistar share how they successfully mine diagnostic data to improve the quality of their vehicles and ultimately their bottom line. Cost: FREE
Managing the Sky-Rocketing Complexity of Automotive Systems Engineering
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On-Demand Until October 2013. As cars become smarter and smarter, overall automotive systems complexity sky-rockets, with software a larger and larger driver of this complexity. To ensure successful management, car and subsystem manufacturers must rethink their software systems engineering approach. Cost: FREE
Global Technology Outlook - Shaping Up Innovation
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On-Demand Until September 2013. The Global Technology Outlook (GTO) is an annual study conducted by IBM Research to investigate the future of information technology. Attend to learn the current global and automotive technology trends, and high impact disruptive technologies that will lead to game-changing products and services over the next decade. Plus, find out where cyber security is headed in the automotive industry. Cost: FREE
Driving Traffic… When Traffic Is Online
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On-Demand Until September 2013. 88% of car buyers research their new vehicle on the Internet, spending an average of 11 hours online before making their purchase. In fact, the “amateur” customer often knows more than the “pro” in the dealership. Get cutting edge insights on online auto shopper habits, including how they choose where to buy and decide how much they're willing to pay. Cost: FREE
Hello, how may I help you today? – The Power of Live Chat
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On-Demand Until September 2013. Last year, General Motors took live chat expert Todd Smith on a cross-country speaking tour to show what passion for e-commerce is all about. In his concise 30-minute presentation, Todd spells out what you can do to join the innovative dealers who have learned to convert shoppers on their websites into shoppers in their showrooms using live chat. Cost: $69
New Research in Best Practices for Increasing Customer-Pay Service Dollars
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On-Demand Until September 2013. Increasing coveted customer-pay service revenue is critical to the success of your dealership. But what's the best way to make it happen? Learn best practices for driving customer pay service revenue through “bread-and-butter” services like brake, tire and battery sales, and techniques to use to attract customer whose need these services. Cost: FREE
Health Care Reform: What you must know NOW to prepare your dealership for 2014 and beyond
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On-Demand Until August 2013. Auto dealerships face numerous decisions now that the U.S. Supreme Court has upheld the Affordable Care Act. Employee benefits expert, Christian Bergstrom, will take you through the various implementation stages of Health Care reform. The majority of the provisions take effect January 1, 2014. Employers need to start evaluating and preparing NOW for the changes ahead. Cost: $99
Google+ is Changing the Game. Are You Ready to Play?
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On-Demand Until August 2013. Did you know that 70% of all visits to dealership websites are the result of a Google search? If you're not showing up prominently in Google results, you're missing out on a LOT of opportunity. As a car dealer, Google+ must be a priority because it impacts search-engine optimization as well as your social and online reputation. Cost: $99
How to Recapture Prospects After They Leave Your Web Site
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On-Demand Until July 2013. Did you know that when a shopper leaves your dealership's web site, you can make your ads follow them to other sites they visit? You can, through a strategy called “retargeting.” Paul Potratz will show how this approach will boost your return visits by at least 42% and lead conversions by 86%+! Cost: $99
Invent the Future: Transparency & Integration
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On-Demand Until July 2013. Technology is driving more transparency throughout the automotive industry, among manufacturers, dealers and consumers. Learn how this can be beneficial to both OEMs and dealers. Cost: FREE
IBM's Institute for Business Value: 2012 CEO Study
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On-Demand Until June 2013. IBM's CEO Study will provide unique leadership insight including automotive industry-specific perspectives on the strategic issues facing automotive organizations of all sizes. Cost: FREE
5 Secrets to a Successful BDC
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On-Demand Until June 5, 2013. Join DMEautomotive VBDC Director Wendy Woodard in a discussion surrounding the sizable impact to your bottom line that missing even just 3 service calls a day can make. Cost: FREE
Leveraging CRM and New Devices: Improve Lead Conversion and Create the Ultimate Customer Experience
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On-Demand Until May 31, 2013. Using technology to improve the customer sales experience, better reflect the OEM brand, increase lead conversion rates, reduce conversion times and provide end-to-end visibility and ROI measurement for sales and marketing campaigns. Cost: FREE
Building a Sales Dream Team: Recruiting Strategies to Identify Top Talent
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On-Demand Until May 15, 2013. The old formula -- posting ads, throwing new hires into “training,” and firing them as soon as performance “slips” -- creates a vicious cycle of futility. This webinar will help you build a sales dream team using proven techniques practiced by the pros. Cost: $99
