AN Traction Viral Videos
 

Visible Measures

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New this week to our auto brand viral video rankings is Hyundai's cross-country road trip in the 2015 Sonata.

Billed as the 3,000-mile test drive, the five-part video series starts on the factory floor in Montgomery, AL, and goes west to Orange County, CA. On the way the host, actor Jeff Ellingson, speaks with a factory worker, race car driver, Google executive and a fashion designer about the Sonata. The whole series has the vibe of a PBS special: part car commercial, part educational tour of the U.S. The campaign enters our list at No. 6 with 319,965 views.

Also new this week: Porsche races a Cayman GTS on a go-kart track, ranked eighth by Visible Measures with 224,529; and Toyota's "It's On!" sales campaign, ranked tenth with 188,955 views.

Top 10 Viral Videos of the Week
1
79%
Matthew McConaughey and the MKC
Matthew McConaughey and the MKC Lincoln
Hudson Rouge New York
This week
(True Reach): 1,281,723

Last week: 5
 
2
-1%
Don't Touch My Dart
Don't Touch My Dart Dodge
Wieden + Kennedy Portland
This week
(True Reach): 971,186

Last week: 4
 
3
-5%
Animals
Animals Kia
David & Goliath
This week
(True Reach): 470,826

Last week: 7
 
4
-20%
Warriors
Warriors Subaru
NA
This week
(True Reach): 403,294

Last week: 6
 
5
Returnee
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 321,290

Last week: Returnee
 
6
NEW
The 3,000-Mile Test Drive
The 3,000-Mile Test Drive Hyundai
Innocean Worldwide
This week
(True Reach): 319,965

Last week: NEW
 
7
-85%
Discovery Sport
Discovery Sport Land Rover
The Brooklyn Brothers
This week
(True Reach): 263,391

Last week: 1
 
8
NEW
Porsche Cayman GTS vs. Go-Kart Track
Porsche Cayman GTS vs. Go-Kart Track Porsche
NA
This week
(True Reach): 224,529

Last week: NEW
 
9
Returnee
STROBE
STROBE Lexus
CHI & Partners
This week
(True Reach): 222,992

Last week: Returnee
 
10
NEW
It's On! Toyotathon
It's On! Toyotathon Toyota
NA
This week
(True Reach): 188,955

Last week: NEW
 


 

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Defying Dad, by building on his legacy

Defying Dad, by building on his legacy

At Courtesy Auto Group in Illinois, second-generation dealers Ray and Rik Fregia have seen a 30 percent boost in sales this year, thanks largely to million-dollar overhauls at their three stores. Mon., September 15
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