AN Traction Viral Videos
 

Visible Measures

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Topping our list of auto brand viral videos is Mini's efforts at crowd-sourcing vehicle testing.

Dubbed "The Final Test Test Drives," the spot shows clips of current or past Mini owners who won a chance to test drive the New Mini Hardtop before its spring release. The catch? The test drives were the most absurd the company could imagine. Jousting, drifting, and golf course racing are some examples. The ad, created by BSSP, comes in at No. 1 with 523,859 views.

Land Rover's virtual demo video of "Invisible Car Technology" misses out on the top spot this week. The James Bond-esque concept would use cameras in the grille and head-up displays to simulate an opaque front to the car. The video is ranked second by Visible Measures with 444,929 views.

Also new this week is Honda's "Pop-up" spot, ranked sixth by Visible Measures with 209,912 views.

Top 10 Viral Videos of the Week
1
NEW
Final Test Test Drive
Final Test Test Drive MINI
BSSP
This week
(True Reach): 523,859

Last week: NEW
 
2
NEW
Invisible Car Technology
Invisible Car Technology Land Rover
NA
This week
(True Reach): 444,929

Last week: NEW
 
3
-7%
The Barkleys
The Barkleys Subaru
Carmichael Lynch
This week
(True Reach): 394,249

Last week: 6
 
4
-8%
One Tank Adventure
One Tank Adventure Ford
Team Detroit
This week
(True Reach): 267,125

Last week: 9
 
5
Returnee
Liquid & Metal
Liquid & Metal Mercedes-Benz,Petronas Motorsports
McCann Erickson
This week
(True Reach): 242,300

Last week: Returnee
 
6
NEW
Pop-Up
Pop-Up Honda
RPA
This week
(True Reach): 209,912

Last week: NEW
 
7
-55%
The Art of Villainy
The Art of Villainy Jaguar
Rogue Films
This week
(True Reach): 208,224

Last week: 5
 
8
Returnee
Fiesta Movement 2013
Fiesta Movement 2013 Ford
Team Detroit
This week
(True Reach): 195,358

Last week: Returnee
 
9
Returnee
Desire
Desire Jaguar
The Brooklyn Brothers;Spark44
This week
(True Reach): 178,200

Last week: Returnee
 
10
Returnee
CarPlay
CarPlay Volvo, Apple
NA
This week
(True Reach): 162,843

Last week: Returnee
 


 

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