Auto brands, take heed -- sometimes the best product to sell is yourself.
That’s the lesson Honda has learned. Its latest spot, “Paper,” follows in the vein of its successful “Hands” video from two years ago by emphasizing the product categories the automaker has dominated in. The chart topper uses stop-motion animation to show Honda’s technology transform from motorcycles to race cars to planes.
Look closely, and you can even identify some vehicles.
“Paper” comes in at No. 1 with 10,509,853 views.
Also new this week is Audi’s “Reality? Check,” ranked seventh by Visible Measures with 835,630 views; Ford’s “We Own Work,” ranked eighth with 831,000 views; and Lincoln’s “The Feeling Of...,” ranked 10th with 734,263 views.