Does the Mercedes-Benz GLE Coupe standard warranty cover dinosaur attacks?
That’s a question moviegoers probably will not (but should) ask themselves when Jurassic World, the latest entry in the Jurassic Park franchise, premieres this summer.
Following in the rich tradition of product placements such as with Chrysler and Captain America, Mercedes-Benz snagged the deal to have its vehicles be the exclusive transport of the famous theme park with notorious safety issues.
Some might remember the decked-out Ford Explorers the park utilized in the original 1993 film.
At the very least, it can’t hurt to have your brand rubbing up against Chris Pratt.
The spot, “Something Big is Coming,” enters Visible Measures’ rankings at No. 1 with 2,318,061 views.