Toyota delivers an emotional punch to the gut with its spot for the 2015 Super Bowl.
In "To Be a Dad," current and former NFL players recount their relationship with their fathers, subtly evolving to the players discussing what type of father they are to their children. The spot stars players Fred Jackson and DeMarcus Ware and former players Kurt Warner and LaVar Arrington, among others.
The generation-spanning ad also includes cameos from select athletes' children, talking about how their fathers show love and support.
Toyota is tying the Super Bowl spot to social by telling viewers to tweet photos of their dads using its #OneBoldChoice hashtag.
The spot comes in at No. 2 with 2,446,192 views.
Also new this week is Mercedes-Benz's Super Bowl spot, “The Big Race,” ranked third by Visible Measures with 2,127,511 views, and Lexus’ “Make Some Noise,” ranked seventh with 808,668 views.