AN Traction Viral Videos
 

Visible Measures

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Chevrolet enters our weekly viral video rankings by pandering to the basest instincts of its audience.

In “Focus Groups,” from Commonwealth, the carmaker touts the 2015 Colorado while parodying the convention of marketing focus groups to test brand impressions. “Can a truck make you more handsome? More dependable? More rugged?” asks a deep-voiced narrator. The answer: Yes! According to groups of children, single women, "mature" individuals (read: elderly) and men with beards.

This (most likely) unscientific study comes in at No. 3 in our rankings, with 1,179,316 views.

Also new this week is Alfa Romeo's "MiTo Junior," ranked ninth by Visible Measures with 845,187 views, and Ford's "Applause," ranked 10th with 833,854 views.

Top 10 Viral Videos of the Week
1
24%
The Other Side
The Other Side Honda
Wieden + Kennedy London
This week
(True Reach): 1,380,859

Last week: 1
 
2
19%
Dodge Brothers
Dodge Brothers Dodge
Wieden + Kennedy Portland
This week
(True Reach): 1,183,019

Last week: 3
 
3
NEW
Focus Groups
Focus Groups Chevrolet
Commonwealth
This week
(True Reach): 1,179,316

Last week: NEW
 
4
178%
Pit Stop
Pit Stop Renault
NA
This week
(True Reach): 1,171,552

Last week: 10
 
5
-34%
Matthew McConaughey and the MKC
Matthew McConaughey and the MKC Lincoln
Hudson Rouge New York
This week
(True Reach): 1,121,533

Last week: 1
 
6
24%
Swap Your Ride
Swap Your Ride Ford
NA
This week
(True Reach): 1,113,660

Last week: 5
 
7
22%
The 3,000-Mile Test Drive
The 3,000-Mile Test Drive Hyundai
Innocean Worldwide
This week
(True Reach): 1,103,254

Last week: 4
 
8
23%
BMW M Initiation
BMW M Initiation BMW
KBS New York
This week
(True Reach): 956,491

Last week: 6
 
9
NEW
MiTo Junior
MiTo Junior Alfa Romeo
NA
This week
(True Reach): 845,187

Last week: NEW
 
10
NEW
Applause
Applause Ford
The Blue Hive
This week
(True Reach): 833,854

Last week: NEW
 


 

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How 3 dealerships are connecting with tech-savvy shoppers

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