This week’s hottest viral video stars Bret Michaels of glam metal band Poison.
We’ve seen Michaels before, but never like this. In the spot, a bobblehead version of Michaels negotiates with a dealer over buying a commercial van: the Nissan NCV.
The reticent bobblehead is a tough sell, holding out for a specialized horn, 5-year warranty and leopard-skin steering wheel cover. Michaels gets the deal and the No. 1 spot on our viral video rankings with 2,972,819 views.
Nissan TBWA\Chiat\Day This week (True Reach): 2,972,819 Last week: NEW
Ride of Your Life
Nissan Zimmerman This week (True Reach): 1,541,631 Last week: 1
Toyota NA This week (True Reach): 1,134,803 Last week: 4
Kia NA This week (True Reach): 964,827 Last week: 7
A Message to Space
Hyundai Innocean Worldwide Seoul This week (True Reach): 626,855 Last week: 2
Go Further Stories 2015
Ford NA This week (True Reach): 514,005 Last week: 10
Penn & Teller
Mazda Berlin Cameron United This week (True Reach): 469,244 Last week: 8
Women's Beat: Mother's Day Big Block This week (True Reach): 420,538 Last week: 3
Super Bowl 2015
Toyota Saatchi & Saatchi Los Angeles This week (True Reach): 283,928 Last week: Returnee
One Tank Adventure
Ford 254,410 This week (True Reach): 283,928 Last week: Returnee
Automotive News' Video Traction Chart, powered by Visible Measures, focuses on brand-driven social video ad campaigns. Each campaign is measured by True Reach, an MRC accredited metric that includes views from brand-driven and audience-driven social video clips. The data are compiled using the patented Visible Measures platform, a constantly growing repository of analytic data on hundreds of millions of videos tracked across hundreds of online video destinations.
Note: This analysis does not include Visible Measures' paid-placement (e.g., overlays; pre-, mid-, and post-roll) performance data or video views on private sites. This chart does not include movie trailers, video game campaigns, TV show, or media network promotions. View counts are incremental by week. **Indicates percent change in views compared with the same period the week before.