Our two new viral videos this week approach from two points on the age spectrum.
Volkswagen comes in at No. 2 with "There Comes a Time," from DDB. The spot touts the new Jetta by contrasting the slickness of a car commercial with the casual demeanor of a millennial driver. The new Jetta: refined German engineering; its owner: flip-flops, plaid shorts and large drink. The spot enters the list with 936,879 views.
On the flip side, Fiat places tongue firmly in cheek with "Blue Pill," from the Richards Group. It follows the journey of a certain blue pill (made for men -- wink, wink) that escapes the grip of an eager older man.
The ricocheting pill finally falls into the gas tank of a Fiat 500, transforming it into a 500X and drawing the attention of women. The spot is ranked 10th by Visible Measures with 432,153 views.