This week’s trending auto viral videos have something for everyone: Heisman winners (No. 9; 788,358 views), cake frosting (No. 10; 732,278 views) and James Franco (No.6; 911,010 views).
The show stealer, however, is the return of Chevrolet’s “focus groups.”
In the spot, a group of young people is asked for their phones, ostensibly so they can’t take photos, Snapchat, Instagram, tweet or use Facebook (millennials!) The focus group moderator then throws all the smartphones into a conveniently placed wood chipper, much to the horror of the group.
Reactions to the experience: “Little bit lost,” “scary,” “I want to punch you in the face.”
The moderator then takes out all the miraculously undamaged phones and slides right into a pitch for the new Chevrolet Cruze’s 4G LTE connection. Smooth.
The spot enters our list at No. 2 with 2,015,591 views.