AN Traction Viral Videos
 

Visible Measures

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This week's newest additions to our auto brand viral video rankings are helped by high-wattage stars.

Hyundai's "Xtra Love" features Indian film titan Shah Rukh Khan playing a devoted dad with wife and two kids in tow. In the spot, Khan asks for a little extra of everything -- cheese, time, strawberries on his ice cream -- prompting his kids to joke around that he should ask for a car with "extra space, extra comfort, and extra style." Lo and behold, that's what the valet provides with the Hyundai Xcent, a car sold in the Indian market. The spot comes in at No. 7 with 332,301 views.

Nissan's "Personalize your Thrill" stars Olympic athlete Jenny Jones, skiing down a snowy slope that suddenly turns a blood red, then yellow, then blue. She finishes the course next to a Nissan Juke, emphasizing the multiple trim colors buyers can get the vehicle in. The spot, created by TBWA, is ranked ninth by Visible Measures with 258,923 views.

Top 10 Viral Videos of the Week
1
94%
The Dancing Traffic Light
The Dancing Traffic Light Smart
BBDO
This week
(True Reach): 2,766,016

Last week: 1
 
2
7%
Don't Touch My Dart
Don't Touch My Dart Dodge
Wieden + Kennedy Portland
This week
(True Reach): 1,068,657

Last week: 3
 
3
Returnee
All-New 2015 Fit
All-New 2015 Fit Honda
RPA
This week
(True Reach): 872,564

Last week: Returnee
 
4
Returnee
#TraficRider
#TraficRider Renault
We Are Social
This week
(True Reach): 450,342

Last week: Returnee
 
5
13%
The 3,000-Mile Test Drive
The 3,000-Mile Test Drive Hyundai
Innocean Worldwide
This week
(True Reach): 448,171

Last week: 5
 
6
-6%
Animals
Animals Kia
David & Goliath
This week
(True Reach): 425,199

Last week: 4
 
7
NEW
Xtra Love
Xtra Love Hyundai
NA
This week
(True Reach): 332,301

Last week: NEW
 
8
Returnee
2014 Lexus Hybrids
2014 Lexus Hybrids Lexus
TeamOne
This week
(True Reach): 285,527

Last week: Returnee
 
9
NEW
Personalise your Thrill
Personalise your Thrill Nissan
TBWA
This week
(True Reach): 258,923

Last week: NEW
 
10
Returnee
Eyes on the Road
Eyes on the Road Volkswagen
Ogilvy Beijing
This week
(True Reach): 250,509

Last week: Returnee
 


 

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