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Visible Measures

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Ford is rolling out all the stops for the international debut of its pony car.

In "The Legend Rises," the 2015 Mustang hits the quintessentially international city of Dubai, United Arab Emirates. The city, known for its oil-driven wealth and extravagance, hosted the Mustang last week on the 112th floor of the Burj Khalifa tower, the tallest skyscraper in the world. The stunt mimicked Ford showing off the Mustang on top of the Empire State Building earlier this year, itself an homage to the Mustang's exhibition in 1965 when the Empire State Building was the tallest in the world.

The spot comes in at No. 7 on the Visible Measures viral video chart with 732,021 views. Click here to watch a time-lapse of Ford building the Mustang.

Top 10 Viral Videos of the Week
1
Returnee
Blue Pill
Blue Pill Fiat
The Richards Group
This week
(True Reach): 3,785,751

Last week: Returnee
 
2
9%
Swap Your Ride
Swap Your Ride Ford
NA
This week
(True Reach): 1,213,796

Last week: 6
 
3
-12%
The 3,000-Mile Test Drive
The 3,000-Mile Test Drive Hyundai
Innocean Worldwide
This week
(True Reach): 966,349

Last week: 7
 
4
-38%
The Other Side
The Other Side Honda
Wieden + Kennedy London
This week
(True Reach): 860,239

Last week: 1
 
5
-20%
BMW M Initiation
BMW M Initiation BMW
KBS New York
This week
(True Reach): 766,492

Last week: 8
 
6
-33%
Matthew McConaughey and the MKC
Matthew McConaughey and the MKC Lincoln
Hudson Rouge New York
This week
(True Reach): 752,964

Last week: 5
 
7
NEW
Mustang Rises
Mustang Rises Ford
NA
This week
(True Reach): 732,021

Last week: NEW
 
8
-19%
MiTo Junior
MiTo Junior Alfa Romeo
NA
This week
(True Reach): 687,925

Last week: 9
 
9
Returnee
Back in the Game
Back in the Game Nissan
TBWA Toronto
This week
(True Reach): 561,748

Last week: Returnee
 
10
-4%
Animals
Animals Kia
David & Goliath
This week
(True Reach): 461,401

Last week: 10
 


 

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