AN Traction Viral Videos
 

Visible Measures

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Toyota delivers an emotional punch to the gut with its spot for the 2015 Super Bowl.

In "To Be a Dad," current and former NFL players recount their relationship with their fathers, subtly evolving to the players discussing what type of father they are to their children. The spot stars players Fred Jackson and DeMarcus Ware and former players Kurt Warner and LaVar Arrington, among others.

The generation-spanning ad also includes cameos from select athletes' children, talking about how their fathers show love and support.

Toyota is tying the Super Bowl spot to social by telling viewers to tweet photos of their dads using its #OneBoldChoice hashtag.

The spot comes in at No. 2 with 2,446,192 views.

Also new this week is Mercedes-Benz's Super Bowl spot, “The Big Race,” ranked third by Visible Measures with 2,127,511 views, and Lexus’ “Make Some Noise,” ranked seventh with 808,668 views.

Top 10 Viral Videos of the Week
1
-29%
Save the Australian Open
Save the Australian Open Kia
NA
This week
(True Reach): 5,499,282

Last week: 1
 
2
NEW
Super Bowl 2015
Super Bowl 2015 Toyota
Saatchi & Saatchi
This week
(True Reach): 2,446,192

Last week: NEW
 
3
NEW
The Big Race
The Big Race Mercedes-Benz
Merkley & Partners
This week
(True Reach): 2,127,511

Last week: NEW
 
4
2%
The Acura NSX
The Acura NSX Acura
NA
This week
(True Reach): 1,003,785

Last week: 4
 
5
9%
Icy Bridge
Icy Bridge Nissan
TWBA Toronto
This week
(True Reach): 924,818

Last week: 6
 
6
Returnee
What Do You Drive?
What Do You Drive? Mazda
Berlin Cameron United
This week
(True Reach): 870,467

Last week: Returnee
 
7
NEW
Make Some Noise
Make Some Noise Lexus
Walton Isaacson
This week
(True Reach): 808,668

Last week: NEW
 
8
-48%
#Hibernot Snow Day
#Hibernot Snow Day Land Rover
RKCR/Y&R
This week
(True Reach): 665,327

Last week: 3
 
9
-34%
2015 Camry
2015 Camry Toyota
Saatchi & Saatchi
This week
(True Reach): 338,387

Last week: 8
 
10
Returnee
Prius Plug-In
Prius Plug-In Toyota
NA
This week
(True Reach): 310,956

Last week: Returnee