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Visible Measures

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In the latest heart-warming stunt by an automaker, Hyundai helps a daughter contact her astronaut dad.

The spot stars Stephanie, a Texan whose father spends long periods orbiting the Earth conducting experiments. Hyundai enlisted a fleet of cars using navigation systems to write a message in the desert that could be seen from space. How large a challenge is that? According to Stephanie, the message had to be as big as her town. At 2.1 square miles, Guinness World Records has recognized the message as the largest tire-track image ever.

“A Message to Space” comes in at No. 1 with 28,451,213 views, a staggering count that beats several 2015 Super Bowl spots. Watch the spot below to see the final note her dad saw from space.

Also new this week are two spots from Kia promoting the 2016 Sorento and 2015 Sedona. “Has it All” is ranked seventh by Visible Measures with 283,491 views; “Smart Key Power Liftgate” is ranked eighth with 283,472 views.

Top 10 Viral Videos of the Week
1
NEW
A Message to Space
A Message to Space Hyundai
Innocean Worldwide Seoul
This week
(True Reach): 28,451,213

Last week: NEW
 
2
87%
#TheShhhow
#TheShhhow Kia
Show Cobra
This week
(True Reach): 3,301,663

Last week: 2
 
3
15%
Striking
Striking Audi
NA
This week
(True Reach): 1,493,085

Last week: 4
 
4
-18%
TDI Golden Sisters
TDI Golden Sisters Volkswagen
Deutsch Los Angeles
This week
(True Reach): 1,447,468

Last week: 3
 
5
-6%
AWD SUV
AWD SUV Kia
NA
This week
(True Reach): 1,046,516

Last week: 5
 
6
6%
Penn & Teller
Penn & Teller Mazda
Berlin Cameron United
This week
(True Reach): 490,021

Last week: 6
 
7
NEW
Has It All
Has It All Kia
Initiative
This week
(True Reach): 283,491

Last week: NEW
 
8
NEW
Smart Key Power Liftgate
Smart Key Power Liftgate Kia
NA
This week
(True Reach): 283,472

Last week: NEW
 
9
Returnee
Rediscovered
Rediscovered Kia
NA
This week
(True Reach): 283,283

Last week: Returnee
 
10
-34%
MY15
MY15 Honda
RPA
This week
(True Reach): 255,426

Last week: 7