Following on the heels of Toyota’s suburban hip-hop parody
, Nissan employs Bret Michaels, of “Every Rose Has Its Thorn” fame, to sing his take on “Endless Love” to Nissan’s commercial vans.
Created by TBWA\Chiat\Day Los Angeles, the spot shows Michaels getting a tattoo of a van, serenading vehicles during testing and smashing a guitar on one of them (Don’t worry, the guitar is made of balsa wood.). The four-minute spot is either genius or grating, depending on your opinion of glam metal. Either way, it enters our ranking at No. 10 with 263,794 views in the last week.
Also new this week is Toyota’s annual spot for its “Toyota Clearance Event,” ranked third by Visible Measures with 558,368 views in the past week.