Sitcoms

DRIVING THE PLOT

Why more TV shows are sounding like car commercials

12:01 am U.S. ET | June 24, 2013
Auto advertising execs say they are increasingly seeking -- and getting -- more from their placement deals in TV shows: not just a few seconds of screen time for a brand or nameplate but a more prominent role in the script that identifies the vehicle by model and showcases distinctive features.... Read More »

 

Subscribe
Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, struggled to find good used cars. So it started providing free appraisals to service customers and offered to buy their vehicles on the spot. Mon., April 14
» Watch the Video
     
News by Brand


Rocket Fuel