Product Placement

Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

1:54 pm U.S. ET | Sept. 4, 2015

Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber today in New York that coincides with the toy car maker's release of Star Wars: The Force Awakens merchandise....
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Hyundai gears up to plug holes

12:01 am U.S. ET | Aug. 10, 2015

For the last few years, Hyundai's ambitions for U.S. growth have been foiled by a scant lineup of crossovers and trucks. Hyundai will remedy that with a future product plan that includes a small CUV to vie with the Honda HR-V and perhaps a versatile pickup truck based on the Santa Cruz concept from the January's Detroit auto show....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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Dodge extends ties with 'Fast and Furious' movie series

4:30 pm U.S. ET | March 9, 2015

Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7....
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JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand....
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JAMIE LaREAU

BLOG: Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014

Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
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