Product Placement


BLOG: For Jaguar Land Rover, latest Bond film is more than special effects

1:04 pm U.S. ET | Nov. 5, 2015

While spectators see entertainment in the wild car chases of the new James Bond movie Spectre, Jaguar Land Rover sees the ultimate branding opportunity....
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Tesla, Musk shine from free celebrity marketing, but will it last?

1:49 pm U.S. ET | Oct. 22, 2015

Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing....
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Porsche sued by Paul Walker's daughter over fatal accident

4:09 pm U.S. ET | Sept. 29, 2015

The daughter of Paul Walker, Meadow Walker, has filed a wrongful death lawsuit against defendants Porsche Cars of North America and Beverly Hills Porsche, the Los Angeles Times reports....
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'Star Wars'-inspired Chargers back in Dodge's garage … for now

3:45 pm U.S. ET | Sept. 11, 2015

A crew of Stormtrooper-inspired Dodge Chargers have been returned to their home base. Hot Wheels said the eight Chargers that invaded New York last week for a Hot Wheels “Force Friday” promotion with Uber were shipped back to the automaker....
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Pontiac Aztek gains traction with millennials from 'Breaking Bad' role

9:00 am U.S. ET | Sept. 9, 2015

Several discontinued vehicle models, including the Pontiac Aztek -- well known for its spot atop many lists of the ugliest vehicles ever and for its role in AMC's “Breaking Bad” TV series -- are finding new life on the used-car market thanks to millennial buyers, an analysis found....
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Dodge joins the Star Wars promotional blitz with Stormtrooper Chargers

1:54 pm U.S. ET | Sept. 4, 2015

Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker's release of Star Wars: The Force Awakens merchandise....
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Hyundai gears up to plug holes

12:01 am U.S. ET | Aug. 10, 2015

For the last few years, Hyundai's ambitions for U.S. growth have been foiled by a scant lineup of crossovers and trucks. Hyundai will remedy that with a future product plan that includes a small CUV to vie with the Honda HR-V and perhaps a versatile pickup truck based on the Santa Cruz concept from the January's Detroit auto show....
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Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
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Dodge extends ties with 'Fast and Furious' movie series

4:30 pm U.S. ET | March 9, 2015

Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7....
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BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand....
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BLOG: Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014

Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
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