Product Placement

Dodge extends ties with 'Fast and Furious' movie series

4:30 pm U.S. ET | March 9, 2015

Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7....
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JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand....
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JAMIE LaREAU

BLOG: Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014

Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
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VINCE BOND JR.

BLOG: Inside the Camaro's transformation for latest 'Transformers' film

4:09 pm U.S. ET | June 26, 2014

The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots....
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Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014

GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
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Porsche sued over 'Fast and Furious' actor Paul Walker's fatal crash

11:23 am U.S. ET | May 13, 2014

Kristine Rodas, the widow of Roger Rodas -- who in November 2013 was killed along with “Fast and Furious” actor Paul Walker in a Porsche Carrera GT crash -- filed a wrongful death lawsuit in Los Angeles against the automaker....
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Godzilla pops Fiats like candy in new 30-second commercial

3:52 pm U.S. ET | May 5, 2014

The Fiat brand has launched a new commercial that ties in with the release of the latest Americanized version of the Godzilla franchise featuring the monster gobbling up Fiat 500s like candy. The 30-second spot was created by Moving Picture Company, the same Canadian visual arts company that did the visual effects for the movie. “Godzilla” opens in theaters on May 16....
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New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014

"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors....
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