Product Placement

VINCE BOND JR.

Inside the Camaro's transformation for latest 'Transformers' film

4:09 pm U.S. ET | June 26, 2014
The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots....
Read More »

 

Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014
GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
Read More »

 

Porsche sued over 'Fast and Furious' actor Paul Walker's fatal crash

11:23 am U.S. ET | May 13, 2014
Kristine Rodas, the widow of Roger Rodas -- who in November 2013 was killed along with “Fast and Furious” actor Paul Walker in a Porsche Carrera GT crash -- filed a wrongful death lawsuit in Los Angeles against the automaker....
Read More »

 

Godzilla pops Fiats like candy in new 30-second commercial

3:52 pm U.S. ET | May 5, 2014
The Fiat brand has launched a new commercial that ties in with the release of the latest Americanized version of the Godzilla franchise featuring the monster gobbling up Fiat 500s like candy. The 30-second spot was created by Moving Picture Company, the same Canadian visual arts company that did the visual effects for the movie. “Godzilla” opens in theaters on May 16....
Read More »

 

New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors....
Read More »

 

Toyota revamps U.S. marketing operations to become more 'flexible'

8:53 pm U.S. ET | Feb. 13, 2014
Toyota Division is overhauling its marketing operations in the United States and will require 80 employees to reapply for newly created positions or take a voluntary separation from the automaker. As part of the changes, employee roles and responsibilities are being redefined to be more "integrated, flexible and efficient," Toyota, whose operations have 6,100 employees in the United States, said in a statement late Thursday....
Read More »

 

Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
No. 1 store empowers, retains employees

No. 1 store empowers, retains employees

Texas dealer Greg May encourages his staffers to provide input and solve problems on their own. Mon., October 20
» Watch the Video
     
News by Brand


Rocket Fuel