Honda teams up with NBC, SNL for digital video seriesApril 14, 2015
'Star Wars'-inspired Chargers back in Dodge's garage … for nowSept. 11, 2015
A crew of Stormtrooper-inspired Dodge Chargers have been returned to their home base. Hot Wheels said the eight Chargers that invaded New York last week for a Hot Wheels “Force Friday” promotion with Uber were shipped back to the automaker.
Dodge joins the Star Wars promotional blitz with Stormtrooper ChargersSept. 4, 2015
Dodge provided eight Chargers, including a Hellcat, for a Hot Wheels promotion with Uber on Friday in New York that coincided with the toy car maker's release of Star Wars: The Force Awakens merchandise.
Tesla, Musk shine from free celebrity marketing, but will it last?Oct. 22, 2015
Stephen Colbert's glowing report about his Tesla show how the automaker benefits from celebrity enthusiasm -- for free, from customers that include Oprah Winfrey -- to promote the brand. Throw in some viral Internet clips, test drives and customer referral programs, and Tesla is able to spend money on developing products instead of on marketing.
Porsche sued by Paul Walker's daughter over fatal accidentSept. 29, 2015
Pontiac Aztek gains traction with millennials from 'Breaking Bad' roleSept. 9, 2015
Several discontinued vehicle models, including the Pontiac Aztek -- well known for its spot atop many lists of the ugliest vehicles ever and for its role in AMC's “Breaking Bad” TV series -- are finding new life on the used-car market thanks to millennial buyers, an Edmunds.com analysis found.
Hyundai gears up to plug holesAug. 10, 2015
For the last few years, Hyundai's ambitions for U.S. growth have been foiled by a scant lineup of crossovers and trucks. Hyundai will remedy that with a future product plan that includes a small CUV to vie with the Honda HR-V and perhaps a versatile pickup truck based on the Santa Cruz concept from the January's Detroit auto show.