Product Placement

Honda teams up with NBC, SNL for digital video series

12:22 pm U.S. ET | April 14, 2015

The 2015 Honda CR-V and 2016 HR-V crossovers serve as the backdrops for off-the-cuff comedy with Saturday Night Live cast members in the “Saturday Night Line” original digital video series....
Read More »

Dodge extends ties with 'Fast and Furious' movie series

4:30 pm U.S. ET | March 9, 2015

Dodge is continuing its partnership with the high-octane “Fast and Furious” movie franchise with the upcoming Furious 7....
Read More »

JAMIE LaREAU

BLOG: Lexus gets lucky on House of Cards

5:11 pm U.S. ET | March 6, 2015

When a fictional Russian president says, “I want the Lexus” while reminiscing about copulating with his ex-wife in one, it is either genius product placement or incredibly fortuitous for Toyota’s luxury arm that the writers of Netflix’s hit House of Cards like the brand....
Read More »

JAMIE LaREAU

BLOG: Toyota, dealers get pop culture boost on 'Modern Family'

4:23 pm U.S. ET | Dec. 11, 2014

Pop culture can have a powerful impact on social perceptions. In which case, the TV show “Modern Family” on ABC polished the tarnished image of the modern car dealership in Wednesday night's episode....
Read More »

VINCE BOND JR.

BLOG: Inside the Camaro's transformation for latest 'Transformers' film

4:09 pm U.S. ET | June 26, 2014

The reimagined Camaro in the latest Transformers film features a slew of design alterations unique to the movie. Chevy Camaro enthusiasts hitting theaters for Transformers: Age of Extinction this weekend should have a field day identifying changes amid the over-the-top explosions as Bumblebee fights alongside Optimus Prime and the rest of the Autobots....
Read More »

Bumblebee Camaro shows off GM's design muscle in 'Transformers' flick

3:54 pm U.S. ET | June 20, 2014

GM's Chevrolet Camaro will again transform into the gutsy black and yellow Autobot hero named Bumblebee in the latest Transformers film, which hits theaters June 27....
Read More »

Automotive News
Special Video Report
Nissan's Munoz: 'You Grow or You Go'

Nissan's Munoz: 'You Grow or You Go'

Nissan North America Chairman Jose Munoz has a tough goal to meet: Raise the combined U.S. market share of the Nissan and Infiniti brands from 8.4 percent last year to 10 percent by March of 2017.
» Watch the Video
     
News by Brand