Product Placement

New Corvette gets driven by Scarlett Johansson in 'Captain America'

1:15 pm U.S. ET | April 5, 2014
"Captain America: The Winter Soldier" opened nationwide this weekend. But they might as well call it "Scarlett Johansson Drives a Corvette Stingray" because movie-goers will witness a flood of product placements from General Motors.... Read More »

 

Toyota revamps U.S. marketing operations to become more 'flexible'

8:53 pm U.S. ET | Feb. 13, 2014
Toyota Division is overhauling its marketing operations in the United States and will require 80 employees to reapply for newly created positions or take a voluntary separation from the automaker. As part of the changes, employee roles and responsibilities are being redefined to be more "integrated, flexible and efficient," Toyota, whose operations have 6,100 employees in the United States, said in a statement late Thursday.... Read More »

 

DRIVING THE PLOT

Why more TV shows are sounding like car commercials

12:01 am U.S. ET | June 24, 2013
Auto advertising execs say they are increasingly seeking -- and getting -- more from their placement deals in TV shows: not just a few seconds of screen time for a brand or nameplate but a more prominent role in the script that identifies the vehicle by model and showcases distinctive features.... Read More »

 

Subscribe
Latest digital edition
Digital Edition Archive
Table of Contents
 Automotive News
Special Report
How a Texas Toyota store solved used-car-supply challenge

How a Texas Toyota store solved used-car-supply challenge

Mike Shaw Toyota in Corpus Christi, Texas, needed more used cars. But driving 150 miles to the nearest auction was time-consuming and costly. Mon., April 14
» Watch the Video
     
News by Brand


Rocket Fuel