Test Drive

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Cue from airlines helps dealership cut no-shows

12:01 am U.S. ET | July 21, 2014

Robert Karbaum came up with is an "appointment boarding pass" to send to customers' smartphones via text or e-mail minutes after they schedule a test drive....
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Startup sales-lead generator GoMoto stirs up controversy

12:01 am U.S. ET | May 24, 2014

GoMoto, a startup that generates sales leads for dealerships by giving consumers test drives in competing new vehicles, continues to stir debate as it plans its national ramp-up....
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Automotive News
Special Video Report
Smart use of phones, sales teams lift Wash. stores

Smart use of phones, sales teams lift Wash. stores

Sales employees at Ford and Hyundai of Kirkland have tapped smartphones to show how customers are “buying a relationship” with the group. Mon., May 4
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