Test Drive

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Cue from airlines helps dealership cut no-shows

12:01 am U.S. ET | July 21, 2014
Robert Karbaum came up with is an "appointment boarding pass" to send to customers' smartphones via text or e-mail minutes after they schedule a test drive....
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Startup sales-lead generator GoMoto stirs up controversy

12:01 am U.S. ET | May 24, 2014
GoMoto, a startup that generates sales leads for dealerships by giving consumers test drives in competing new vehicles, continues to stir debate as it plans its national ramp-up....
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Startup expects pushback over test-drive centers

12:01 am U.S. ET | May 5, 2014
Philadelphia startup GoMoto generates sales leads for dealers and expects pushback from manufacturers after opening a second new-vehicle test-drive center at a shopping mall in Cherry Hill, N.J....
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Special Report
Racing, tech events draw crowds to Hoffman stores

Racing, tech events draw crowds to Hoffman stores

Hoffman Auto Group holds more than 100 elaborate events annually to attract and retain customers. Some buyers zip around a racetrack in Porsches at 130 mph. Mon., October 27
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