Test Drive

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Cue from airlines helps dealership cut no-shows

12:01 am U.S. ET | July 21, 2014
Robert Karbaum came up with is an "appointment boarding pass" to send to customers' smartphones via text or e-mail minutes after they schedule a test drive....
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Startup sales-lead generator GoMoto stirs up controversy

12:01 am U.S. ET | May 24, 2014
GoMoto, a startup that generates sales leads for dealerships by giving consumers test drives in competing new vehicles, continues to stir debate as it plans its national ramp-up....
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Startup expects pushback over test-drive centers

12:01 am U.S. ET | May 5, 2014
Philadelphia startup GoMoto generates sales leads for dealers and expects pushback from manufacturers after opening a second new-vehicle test-drive center at a shopping mall in Cherry Hill, N.J....
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How 3 dealerships are connecting with tech-savvy shoppers

How 3 dealerships are connecting with tech-savvy shoppers

Three dealers have found ways to forge bonds with car shoppers who are short on time and long on Web smarts. A Honda store has mobilized a young sales team hired from Starbucks and Best Buy. Mon., November 17
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